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Sequence message settings

Sequence Message Settings documentation: #

Sequence Messaging #

Sequence messaging is an informational or marketing strategy that sends, or “drips,” a pre-written set of messages to messenger bot subscribers over time. This feature can send 24H promo and non-promotional with tag message sequence to messenger bot subscriber. It uses BOT API for sending message. The subscribers will be assigned under your sequence campaign automatically based on their entry point (engagement plugins) or post-back click. However, you can also assign sequence messaging (drip campaign) manually or modify the campaign.

Create New Sequence #

HeroBot Sequence message settings

1- Go to Messenger Bot > Bot Settings and you will find a setting block named Sequence message settings (1). This will show you all existing sequence set for that page. Click Add sequence (2) to add a new sequence. The list will also show briefcase icon beside every sequence settings that will expand action buttons including edit, delete and reports.

Sequence Types #

HeroBot Sequence Types

There are total 6 types of sequence. There must be a default type sequence for each page. Also you can configure multiple sequences of other types

Default Sequence

Any new subscriber will fall under this sequence if not other advanced sequence found. You can create only one of this types and creating default type sequence is required.

Custom Sequence

You can create multiple custom sequences and it is very useful to assign a sequence manually to a subscriber from Subscriber Manager > Bot Subscribers > Action or specify sequence while creating Post-back from Messenger Bot > Post-back Bot Manager

Messenger Engagement Re-Targeting (Sequence Based On Entry Point)

The rest of types are for messenger engagement tools. As example let’s say we are using checkbox type. Clicking it will show your checkbox plugin list and you can select one. When a visitor will come through that checkbox plugin, he/she will be assigned under this sequence campaign automatically. Sequence message campaign will be assigned for checkbox plugin only after replying back of the message sent for checkbox OPT-IN.

The rest of the types are same as checkbox type.

Promotional Sequence

Sequence Time #

You can send any promotional content under “24hour promotional” sequence for pages that are approved for Subscription messaging permission. That means your page got permitted to send promotional message to subscribers by Facebook, those has sent message to your page in last 24 hours. The 24-hour limit is refreshed each time a person responds to a business through one of the eligible actions listed in messenger conversation entry points. The targeted subscribers may be less than real count because eligible subscriber calculation algorithm of our system has been implemented by using 23 hours time frame and avoid risk.

HeroBot Sequence message Promotional

Non-Promotional Sequence #

Use daily non-promotional sequence with message tag carefully. message must not contain any advertisement or promotional material & use appropriate tag thats is applicable for sending message to those people. using message tag without proper reason may result in block your pages messaging option by Facebook.

HeroBot Sequence message Non-Promotional

You can up to 30 messages in this sequence ranging from day 1 to day 30. For daily non-promo campaign you can specify the time of the day you want to send the message. System will start processing message from starting hour & terminate processing at closing hour of the day. The time interval must be minimum one hour. If your subscriber list for this campaign is large, you should select larger time interval in order to send all message properly.

Sequence Messaging Report #

The report of hourly and daily sequence messaging will look like below correspondingly. It will show each hour or day report of each send and will show the send & delivery status alongside with error messages if any.

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Updated on October 21, 2020