facebook marketing automation

Facebook Marketing Automation: Your Ultimate Guide for Success

facebook marketing automation

It’s incredible how we can do almost everything with the presence of technology today. Most of the business people are engaging themselves in embracing the benefits and advantages of technology in achieving success. They abandoned the traditional way of marketing strategies and chose a much more convenient way of gaining customers, which is through Facebook marketing automation.

People are spending most of their time browsing on Facebook every day. According to some studies, Facebook is a way of recreations and social communication for billions of people around the world. In that case, business owners try their best to present their brand and products by posting it on their Facebook pages. You’re probably aware that creating a robust online presence is very important for your business. Your online presence refers to the way you present products and your brand on any social media platform. It will help your business appear more professional and may increase conversions and traffic, as well. Meanwhile, this can be achieved by having a functional Facebook marketing automation.

What is Facebook Marketing Automation in the Face of Business?

Your business’ website plays a crucial role in establishing the trust of your possible customers. Businesses with well-designed and useful websites tend to appear more credible to users. Online visitors’ trust has a significant influence on how many conversions you receive. With this, the internet is now the first place most people look to learn about a new product or company.

Social media is an excellent way of getting attention as well as establishing trust among its users. Hence, maintaining active involvement is a must, along with conducting frequent customer interactions. Facebook brings a more accessible and reliable way of business marketing strategies. It is one of the best ways to reach your desired audience. Although there are several popular platforms, Facebook is the most popular social media platform. What’s more, the platform offers a range of advertising tools that provide a convenient way to create persuasive business marketing strategies.

Facebook Marketing Automation is making a considerable mark in the field of business industry today. It is powered by artificial intelligence that works in automating Facebook pages and posts’ likes instantly. Moreover, Facebook marketing automation is considered as an automation tool that communicates through messages that integrate into websites, applications, or instant messengers to help users give better customer service. It is also famous for its numerous benefits that can help in business success. So what about thinking of using Facebook marketing automation as your business partner? Surely it can give you the satisfaction that will lead you to the success of your business.

facebook marketing automation

Ways to Use Facebook Marketing Automation in your Business

Internet users who participate in social media can contact any other user at any time of day if the network is large enough. As a result, users become comfortable with those people in the community of their choosing and often substitute traditional forms of communication via an online medium. From a social network giant, Facebook to microblogging sites such as Twitter social media allows users to create healthy relationships in entirely new ways. One of the best examples of how social media is being improved is with Facebook marketing automation.

It is essential to create a harmonious relationship between the business and the online users that can serve as a way of establishing a good social media strategy. Justin Smith, editor InsideFacebook.com. Be as authentic in your marketing as possible. Inside social networks, trusted referrals are the most powerful marketing message. It is the primary value that adds to marketing in social networks.

Moreover, social media marketing indicates that the organization or marketer must leave room for the consumers to communicate with each other. The primary purpose of social networks and other social media platforms, while they are involving in the conversation, is to create a relationship with their consumers. However, intense involvement by an organization can be overwhelming for the audience and not seem genuine. People don’t want to be sold. They are doing their best to avoid commercials.

Use Direct Response Advertising

Direct response advertising involves sending out targeted messages that encourage your audience to take specific actions. It could be buying a product, reading posts, referring a friend, or anything else that can contribute to your business’s success. This Facebook marketing automation features are enabling direct response advertising to gain social interaction and response instantly.

As a matter of fact, most of the comments, messages, and advertisements from businesses that you are receiving nowadays are automatic. It just proves how Facebook marketing automation are useful in the digital market. Due to this, more and more customers are finding online stores and services to be more reliable than transacting in person.

facebook marketing automation

Conduct Audience Analysis

You can only say that a business is successful if it can keep its customers happy while gaining profits. This is why if you are going to build a brand today, it is better if you will have a social media account to connect better with your consumers. By connecting with your audience through Facebook marketing automation, you can ensure that the feedback that your customers are giving are all positive.

Moreover, Facebook marketing automation can help you in analyzing your customers more accessible and faster. It can easily collect messages and reviews about your products and services. After the collection of data, these will be segregated and labeled into positive and negative ones. This is where the analysis of the data begins. It will be useful for reference on marketing plans and marketing prerogatives.

Select Advertising

Most people nowadays despises the existence of advertisements on their social media accounts. They hate it every time they are scrolling through their newsfeeds, and an ad will show up. Moreover, they even hate it when they receive spams about the products that they never wanted in the first place. However, how will you make people know your business without these unwanted things? The answer to that would be Facebook marketing automation.

With Facebook marketing automation, you can monitor the pages and posts that a person is liking. This way, you will have an idea of who are the people might be interested in the products or services that you offer. Then, the automated marketer will post Facebook ads and will send messages only to selected persons. As much as this is helpful for the business, this is also beneficial for the consumers. It can help those who are having trouble finding things that they want.

Benefits that You Can Enjoy with Facebook Automation Marketing

You Save Time

If you ever heard of Facebook marketing automation, you will automatically think of the time you can save with it. We all know how exhausting managing an online business can get, especially if you are starting. With this, it is only practical for you to result in automating tasks as much as you can. This can include answering messages through chatbots and posting advertisements by using several applications. Because the system does not need your constant attention, you can surely save time and utilize it for attending other tasks.

Your Brand Never Sleeps

As we all know, sleep is essential to humans. However, there is this difference in the body clock of people nowadays that makes attending to their businesses while awake impossible for a single person. Some prefer working and being awake at night rather than those people who are morning persons. With this in mind, most establishments today are offering 24-hour services for everyone. However, this will be hard and costly. You will need to hire people who can work at night shift, and this costs a lot more than the regular working hours. Meanwhile, Facebook marketing automation can offer you the best and consistent services day and night.

facebook marketing automation

You Can Grow Your Follower Count

One of the essential things in social media marketing is gaining followers. If you have more followers than other businesses, people will tend to think that you are more reliable than others. Also, this can increase your active presence to netizens, which will also increase the probability of expanding sales. However, this is not an easy feat, especially for those who are only rookies in the industry. But with Facebook marketing automation, you can create an illusion that your business is growing and has an active presence in social media. This will have a significant impact on your business.

Have the Best Automation with Herobot!

Having the best Facebook marketing automation can give your business a boost on income and interested followers. Moreover, advertising and posting will also be more accessible. Because it is automatic, you will only have to give your attention to it while you are creating it and having trials. After you are sure that it is functioning well, you can leave it on its own and have your ways. If you are interested in having your systems easier, start by creating a chatbot with the help of Herobot. Not only is it easy to navigate, but there are also templates ready for you to use anytime. Visit our website to learn more.

best facebok bots

Best Facebook Bots Utilization to Earn Leads for your Business

best facebook bots

Social media is slowly becoming a place for markets and businesses to thrive. The high traffic rates in social media sites becomes a breeding ground for possible customers. It even paves a way for potential visitors to have transactions with your business. Besides the intensive traffic every day, different platforms is also a way to make your brand more acknowledged to the online community. However, the growing number of interests also means that the number of inquiries are growing. With this, the best Facebook bots will surely help out. 

Most people are always online, scouring the internet for all sorts of things – ideas, businesses, markets, and products. For this reason, social media sites are now being utilized in marketing and business. And, one notable platform is Facebook. With almost 2.5 billion users, Facebook is a staple for entrepreneurs looking for and engaging with the company. Plus, the intensive line of companies helps customers and visitors search for services and products under one roof. 

Expansive Networks in Facebook

There are multiple ways on how you can use Facebook as a platform on which your business can flourish. Content creation is the leading aspect of any business. This is also true on Facebook. The caption used in each advertisement must always create connection with the audience. Next, the essence of images and videos must still capture the attention of future and potential customers. Moreover, you should know how to advertise them by creating one of the best Facebook bots that will do the talk.

With all of these, you may create a strong foundation where your business could stand. However, to further strengthen your presence online, you must always consider the action of your customers. This is where the collection of data comes in. And the most recognized way of attaining such a task is by conversing with the customer through human servers. The only downside to this is that customer service representatives tend to have limitations – time. This is where the best Facebook bots come in to help businesses.

You can take several steps to resolve the struggling in the communication sector. One such action is by assigning automated messages in such a way that it will capture the interest of the customers. With best Facebook bots, you can rest assure that all messages will be answered immediately and simultaneously. Moreover, rather than spending much to hire for all-nighters, these bots are able to work 24/7 without any additional payments.

Importance of Data Collection in Business

Data are building blocks of your business. It helps your business grow towards a better position in the market. Also, the data gathered by your marketing teams improve the sales and efforts in the industry. In addition to this, enhancing the collection of data by integrating your business with best Facebook bots, you get a more accurate prediction of the ever-changing market. This information will your marketing team on building analysis as well as plans that will be used for the future of your brand.

best facebook bots

Next, the importance of data also involves your customers. Every business is entitled to provide the best products, services, and assistance for its customers to be satisfied. In which case, data becomes the basis of how your business is going to cater the needs of your customers. Moreover, as you already have an idea about their expectations, it is easier to plan your next move and create events that will interest them. With the help of the best Facebook bots, collecting data by surveys is also easier now.

AI in Best Facebook Bots

Technology has become a part of business throughout the years. With this, the emergence of Artificial Intelligence has revolutionized the world of customer service. How? Artificial Intelligence or AI is a system that revolves around collecting, analyzing, and supplying the needed actions for the task. This becomes a vital aspect of a business. With the accompaniment of Artificial Intelligence in your business, you lessen the time in working with the collection of data and the necessary workforce in your industry. 

How do best Facebook bots help in accumulating sales?

Artificial Intelligence or AI has become the leading proponent when it comes to system automation and response. Whether it is for sales or collection of data, Artificial Intelligence has proven that a fast response system is indeed critical for business. For this reason, a lot of companies has become more inclined to integrating their process with AI. And, one common way of doing this is by incorporating a highly intelligent firmware – best Facebook bots.

Manually collecting and analyzing data can be troublesome, especially when in competition with time. The process of searching and knowing which components in the business works consume too much time; however, with the help of Artificial Intelligence, this process becomes streamlined and accurate. This straight forward manner of sifting through data with dedicated speed and precision is essential for any business. 

Today, chatbots that are enhanced with AI are crucial investments that help businesses compete in the market. The linking of best Facebook bots with the necessary task inside a company benefits in the process of sales. How? The sales funnel required whether you have a small business or a large enterprise. Sales funnel acts as a flow-on system on how the potential or even existing customers would react or decide when offered with products.

Points to Consider in Best Facebook Bots

Chatbots, in general, are virtual customer service representatives that represent the business by communicating with potential and existing customers in the market. Also, the best Facebook bots are customized for automated messaging systems that help in engaging with customers and turning them to leads. Moreover, they can also act as advertising agents by suggesting products and services to the customers. To sum it up, there are some critical steps that a bot needs to have.

social media marketing

Induce Awareness for the customer

Supplying the necessary information about the business is not enough for you to capture their attention. For this reason, you can utilize the collective capabilities of best Facebook bots. You can analyze the interest, common questions asked by customers and visitors. With that, you can then program your chatbot to respond with regards to the collected data. This will help awareness to your customers that you are offering such services or products. 

Attaining the Interest of Customers

Whether you have a high-rise business or small scale online shop, you must always listen to the local interest of your customers. This helps you in getting more traffic to your business and, in time, turn them to leads and sales. What’s more, after you raise the awareness of the customer that you have such services or products, you can then introduce other information through the best Facebook bots.

Enact a Decisive Question for your Customer

Doing business is about making sales. Keep in mind; your chatbot must also turn leads to sales. How? The best Facebook bots can be intertwined in a series of connections with the business, the market, the shop, and the Social Media platform. With this, you can supply our bot flow with the necessary steps to lead your customers to the sale funnel – start by informing the customer with the prices of the product or the inclusion of the services handled by your business.

Roles of Best Facebook Bots

Traditional marketing requires data collection from the sales and actions of previous customers to create a prediction of the market. This goes the same way with AIs. The only difference is that best Facebook bots with Artificial Intelligence cut the amount of time in collecting and analyzing data to almost half. More than this, chatbots on Facebook app have various roles that they can play for the prosperity of a business.

Facebook Bots as a Sales Representative

As mentioned above, chatbots can offer lead information for the customers in the sales funnel. These AI can relay messages to customers when they are asked with particular words that fall under a specific key-tag. What’s more, the virtual factor of best Facebook bots bases their replies with the information that they have gathered from the customers.

Furthermore, as a virtual sales representative, these chatbots also take the role of customer service, which helps in providing support for the customer.  

Facebook Bots as a Marketing Specialist

Predicting the upcoming changes in the market may seem impossible when done manually. Knowing the highs and lows of products and services in the future can significantly affect the business. However, with the help of best Facebook bots, your business can have a considerable advantage over your competitors. Facebook chatbots can also be programmed as Marketing Specialists. 

Facebook Bots as a Growth Tool for your Business

social media marketing

Businesses, no matter how big or small, can utilize best Facebook bots to engage customers to funnel through sales, increase customer service records, and enhance the throughput of services. Moreover, these chatbots are essential tools that can turn lead prospects into dedicated customers faster and effectively. Plus, bots provide you with a collection of data that can be a basis for an effective marketing strategy and improve sales.

HeroBot: Leading Facebook Chatbot Platform

When searching for a competitive and best Facebook bots that can help your business rank up at Facebook, AI integration is a must. One such example is HeroBot, a top-tier chatbot that combines Artificial Intelligence without hindering the possibility of human interaction. This bot can help your business by supplying the necessary data and functionality needed to create an incremental marketing plan. 

Furthermore, developing your best Facebook bots becomes a breeze with HeroBot. Why? You can choose from a list of chatbot templates that can quickly help in forming engagement with your customers. Also, the efforts that you make in turning potential prospects to customers are greatly enhanced with the help of such bots.

In conclusion, your business needs the necessary tools to create a presence and improve sales. And, collaborating your business with social media site is a solution for customer presence. At the same time, integrating your business’s social media with chatbots from Herobot will improve sales and customer service.

facebook like bot

Facebook Like Bot – Kick start Your Business

Marketing automation is the most popular way to boost business as of today. With Facebook and it’s billions of users, there’s no telling how far your business can go. It will enable you to reach out and effectively communicate with your customers. Moreover, it will generate leads that could result in a significant increase in revenues. We have already shared useful information and some insights regarding market automation. And now, let’s dive a little further in the world of marketing automation and talk about Facebook like bot.

We must admit it; today, the more likes you have, the more famous you get. In the business world, the more likes your posts have, the more chance you can reach out to your customers, or even users that can be potential customers. People will trust products or pages which have more customer interaction and engagement. This way, the Facebook algorithm shall automatically do the work of marketing for you.

facebook like bot

In this article, we shall discuss Facebook likes and its importance. More importantly, we will discuss Facebook like bot, its benefits, and how it will help to kick-start your business.

Facebook Likes

Before we discuss Facebook like bot, we will first talk about Facebook likes. What are its benefits?

You may think Facebook likes is just for reacting on pictures being shared on Facebook. However, Facebook likes is one of the essential factors to help in boosting your business page and achieving your other business goals. To make it clear, this shouldn’t be the primary goal of your page, but it will give a push to achieving your ultimate goal.

Here are some benefits of acquiring Facebook likes:

Social Proof

Imagine this situation: you want to buy a birthday present for your daughter and she likes a cute teddy bear. As you walk inside the mall, you happen to pass by two side by side teddy bear store. One store has long queue until the outside of the entrance, and the other is empty. Where do you think you will go? Possibly to the one with the long line because their product should be good, right?

When people come to visit your page and see your posts all over the whole page that has no engagement or interaction with customers, they will most likely to leave your page. Most of the time, people tend to engage when they see other people already do it.

Your friends’ “Likes” are important

Facebook developed an algorithm as a default setting for its news feed. This algorithm will share only what it thinks you would like most. It will determine posts to share on your news feed not only by which photos, pages, or posts that you have liked before.

Facebook’s algorithm considers sharing you what your friends have liked as well. Take this as an example: You together with your four friends all like a particular page, however, no one has engaged with any of the page’s posts after that. This means you will not see their posts and updates often. On the other hand, if all of your four friends interacted with any posts or an update, there’s a high probability you will see the posts or updates as well. The algorithm thinks that if a certain post is engaged by your friends and it seems important to them, then it probably is important for you also. But with facebook like bot, it will be easier.

Facebook’s algorithm considers sharing you what your friends have liked as well. Take this as an example: You together with your four friends all like a particular page, however, no one has engaged with any of the page’s posts after that. This means you will not see their posts and updates often. On the other hand, if all of your four friends interacted with any posts or an update, there’s a high probability you shall see the posts or updates as well. The algorithm thinks that if a certain post is engaged by your friends and it seems important to them, then it probably is important for you also.

Articles with combined Facebook likes to the posts creates more traffic

Today, fan page owners have the power to increase Facebook network exposure with every user that would like the post. This is because Facebook has enabled blog posts and websites to incorporate “Like Button” into every post. Once people click the like on the blog, it will inevitably show up on their Facebook news feed, the same as when people would share the link.

More likes mean more friends

Based on the post titled “The Value of the Liker”, the typical liker (refers to a person who likes others’ posts and updates) has 2.4x more number of friends, than any average users. In addition, they also click on 5.3x more links to external websites than any average Facebook users. With these facts, we can say that the most engaged Facebook users, who like, comments or shares articles have a higher number of friends. However, taking it up notch means that these users are the most important factor to your page. Not only they are consuming data, but also try engaging in it as well. Those people who don’t have as many Facebook friends may only prefer consuming your content.

Visibility on the News Feed

social media chatbot

Intel social media strategist Ekaterina Walter has said that “If you don’t have any likes and comments on your posts, you can pretty much count on your updates not seen by users”. It is already hard to be seen in users news feeds even with likes and comments on posts. What more for posts that don’t have even a single like? CEO of Brandglue, Jeff Widman, said that an approximate 0.5% of all status updates are displayed in users’ news feeds. In the simplest words, no user interaction means no visibility. This is why facebook like bot is important.

What is it?

Today, most Facebook users engage in an exchange system, where people requests for likes on their posts in exchange to liking their post as well. Facebook like bot is responsible for automating the said process. In addition, some Facebook bot can also automatically comment and share posts on Facebook.

With this, generating a significant amount of likes that you need will be a bit easier. Gaining likes will help you make your posts visible, which will result in a good way of promoting your page.

What are the benefits of a good Facebook like bot?

Here are the benefits of a good Facebook like bot:

  • The most obvious benefit of FB like bot is that it will certainly bring thousand likes and comments to your posts. More likes and comments mean more interaction and engagement from users. More engagement means popularity. This shall now help you reach massive potential customers and leads. Especially if you are just starting your business, auto liker is sure to give a kick start to your business.
  • Providing more services than just auto like. Facebook like bot doesn’t just offer auto like services. It also offers other facilities and services for user care. Moreover, these like bots are very user-friendly.
  • Most services of like bots are free. However, some auto like bots can have costs for additional VIP services and tasks
  • Most of Facebook users have no idea to what Facebook like bot is. In fact, just an approximate of 20% of Facebook users have the idea regarding auto liker. Because of this, you can boost the popularity of your products without them knowing that you used an automated technology.
  • You will have the confidence to show Facebook users that you are more famous than all of your competitors because of the massive interaction you can acquire through Facebook like bots.
  • Most auto likers can give you an average of 50 up to 500 likes for every submission. However, this depends on that auto likers’ limit a day.

Key points to remember in selecting Facebook like bot

With the benefits of a good auto liker mentioned above, here are some points to remember when selecting a good Facebook bot to utilize:

facebook like bot
  • Get an auto like bot that will work even under no supervision. Yes, we all know that your aim in using auto liker is to acquire massive amounts of likes. But you should also aim to spare some time. It should not take your time to watch it from time to time as it should automate your business.
  • To effectively boom up your reputation, select an auto like bot that gives the maximum allowable likes per day. Other than boosting your reputation, this will also make your auto like bot utilization less obvious.
  • Use a bot that enables you to geotarget content. Target contents based on geographic location and relevant niche and you should be in full control.
  • You should select Facebook like bot that can work both securely and quickly. To maximize the utilization of auto like bot, it should be able to work as fast as possible, while considering the limitations of Facebook to avoid punishments.

Now, we know that Facebook like bot could be one of the keys to boosting up your business. However, we should be very careful in using it. Like any other things when abused, like bot will also bring unwanted harm. When over-utilized, you can be detected as a spammer, meaning you have violated policies of Facebook. Because of this you might be punished by Facebook and suffer the following:

  • You will not be allowed to comment or like any posts, like status or pictures.
  • You will not be able to post on a friend’s wall, as well as in any groups.
  • For the worst one, your account will be permanently banned or disabled.

Final Remarks

To make it clear, using auto liker will only bring harm if abused and used in an unethical and improper manner. Just always remember to use it correctly and in the most effective way, and it will bring a significant boost to your business.

Also, remember to get Facebook like bot services in very trustworthy sites. With Herobot, together we will create an effective bot for you to achieve your target likes. Moreover, we shall help you in full automation of your marketing strategies. Visit us now.

Facebook engagement

The Real Reason why Facebook Engagement for Businesses Declined

For the recent past years, almost all of the business owners have depended on Facebook engagement to drive their businesses for excellent customer engagement. Facebook provides ease in reaching out to several users out there. And because of this, Facebook has entered the business world like a magic wand, an instrument that assists business owners and even publishers in skyrocketing to success.

However, recent statistics have shown that this magic wand is not as powerful as it was before when it comes to customer engagement. The truth is that the figures have fallen significantly. The average amount of engagement drops down from 340 to 264, within just the first half of the year 2017.

As of for last year until earlier of this year, the biggest challenge for all business marketers is:

“How can we be able to capture more Facebook engagement for our business?”

In this article, we look forward to assisting you to see the answers with the information we gathered based on several studies made.

We will dive a little deeper into the flagship of all social networks: Facebook. Therefore, we shall see what intuitions we could acquire to assist businesses in attaining good impressions, most especially yours.

Plummet in Facebook Engagement

If you are using Facebook incorrectly, your magic wand has more likely become like an ordinary stick.

Yes, the magic is fading.

How, you ask?

Steve Rayson, the director of BuzzSumo, has analyzed and gathered data over 880 million posts added by publishers and businesses on Facebook for the year of 2017.

In the said study, Rayson has discovered that the average amount of Facebook engagement (likes and shares) that are associated with targeted content has dropped over 20% since January of 2017 alone. Moreover, certain types of content are dropping harder than others.

Factors of declining Facebook engagement

Facebook engagement

The reasons behind the Facebook engagement are debatable. Others may assume that business publishers are spending less on promotions like these, but the truth is the turnaround is actually true.

Facebook engagement marketing strategy key focuses on offering value. According to Mari Smith, a goal should teach the audience something useful, relates to them, and finds the same activities and hobbies where you are an expert, and can do it in a very enjoyable way.

New potential connections through Facebook aren’t coming as frequently as before in the last few years, and because of engagement lacking, paid promotions aren’t properly rewarded. According to research, within 42 to 52 percent, organic feedbacks were declined.

More reasons…

On one statistical data report, feeds averagely hold 1,500 different stories, and the available content on Facebook is also soaring in numbers.

An algorithm that affects the contents of what was displayed for users was also adjusted by Facebook.

The truth is, the Chicago Tribune also encounters trouble in expanding its Facebook reach with the readers. They claimed that algorithm changes were the cause of their one-third posts not surfacing.

If one publisher gets more engagement in his Facebook posts, then you will be highly favored by the algorithm, and results will increase your reach. Increasing your engagement also means that you can spend fewer ad dollars to reach all your audience.

It is important to think why your engagement in Facebook is declined; one of many factors is because of the increased competition in the platform, Facebook algorithm, and new set quality bar.

Users appreciate and feel grateful, and expect a higher standard in a company’s content when you have a unique customer engagement. Even if you post only one content every day or every week, you can reach you’re desired targeted engagements and impressions when you make high-quality content.

Even with many competitors on Facebook, if you try harder and do better, you can achieve your goals, and in time, your content will boom in popularity.

Major Refusal in Facebook Engagement

Not so long ago, image and link posts became the core foundation for Facebook success in the field of visual content marketing. People were more engaged to learn and click on Facebook with a wide variety of topics because; images were shown often fiction and drew the attention of viewers.

Today, links and photos aren’t drawing much attention; ranking from the fastest, images are on the top of the losing ground.

The fact that the Facebook engagement algorithm has an effect on the kind of content shown, it is considered partly responsible for the declines observed since January. On the other hand, average engagements in July and August 2016 are 480 shifting to 340 from April to June 2017. This could indicate that there is more going on to the problems they are facing.

Unicorn Ruler: Video

In contrast with the other forms, video contents are soaring high. Video posts highly increased up to 10 percent comparing to other areas that attempt to publish and was declined.

The average numbers of Facebook engagement with videos are also remarkably higher compare to other categories. Last May 2017, its lowest point was recorded but still manages to reach 525 engagements.

It isn’t really a surprise, though. Facebook has put a lot of effort into improving its videos, and plans perfectly their marketing strategy to become more efficient and provides user’s desires and necessity. This includes the birth of Facebook Live video feeds, where users are really happy with it.

According to BuzzSumo, brands and publishers mostly don’t use video as much as they could because at present it only represents 10 percent of the 880 million total posts.

Graphics on most viral Facebook post highlights the power of videos on social media, out of the top twenty posts, seventeen features this format.

Music videos are being featured frequently, including emotional, inspirational, and cute animal videos. Hack videos about practical and food-related content are also in the first entries on the list.

Fail to notice the importance of video options is like avoiding and ignoring a magical wand standing and waiting in the center of a beautiful room. In this case scenario, this magical wand is considered as the key to success.

Stern Rivalry

The birth of Facebook and other social media sites, in general, led to brands and publishers feel like they were pioneers in this field of marketing – customer engagement. While only a few decided to jump on this risk at the beginning of its popularity, the primary platform was already prepared for its first takers.

Facebook as a means of standard practice is the same as using a donkey to reach the top of the Grand Canyon; apparently, everybody is doing it.

Plus, the increase in paid Facebook advertisements made people newsfeeds busy.

What does it mean? This means that your natural connections on Facebook are getting pushed around in the user’s newsfeed; also these posts may get to the bottom due to the great volume of posts that are being offered to a person.

Maybe, the paid ads were the answer, but maybe it’s the other way around. As previously stated, this is one strategy that brands (such as Facebook fake sites and pages) are using; you can say that you’re contending for partial ad space.

Insights of Facebook Ads Users

Moreover, a user doesn’t always feel happy about seeing the ads.

A recent study shows that 15.3 percent of correspondents didn’t notice there were ads in there, 38.5 percent of users were “indifferent” about the presence of ads but; a full of 30.2 percent found them as “irrelevant and annoying.”

Survey facts were presented in a positive approach. Twenty-six (26) percent of those people who clicked ads really did make a purchase. On the other hand, the uninterested and irritated users are worth paying attention too, seeing its statistical numbers; it may not be a good course to achieve more Facebook engagement numbers.

Developing Engagements

The first and major step to boost the level of Facebook engagement is to take a leap on the latest ride in a magical horse video.

Videos are getting a lot of heavy action on Facebook; the key is to become friendly with the type of content.

If not, you have to make sure that your content provides your users with clear values. Better be sure that the heading of your content can draw people in. Through this, you can expect more Facebook clicks, reach, impressions, and engagements.

Nowadays, if you want to have a positive impression and make users engaged in your platform you have to work your way harder and with passion; because Facebook today is packed with posts from different brands and publishers

Days of safe ship sailing are gone. You better established good images and links to secure your title. People opinionated posts can have a big impact on social media, especially if they can speak the thoughts they have in mind.

Take your time and have a good ride.