messenger marketing

Facebook Messenger Marketing and Messenger Chatbots: Making Businesses Unstoppable

messenger marketing

With Facebook Messenger application readily available in all mobile devices, there’s no way you can go wrong about using it as a platform to establish your business visibility. Thus, Facebook messenger marketing enters the scene with the promise of outshining traditional email marketing.

Indeed, the sky is the limit because Facebook messenger allows you to boost your customer’s engagement and accomplish tasks without worrying about delays.

On the other hand, adopting messenger chatbots will certainly give you an edge as a marketer over your competitors. Why? From responding to customer’s inquiries, obtaining information from them – you name it. Messenger Bot can really do your thing!

Facebook Messenger Marketing relies on the basic concept of using Facebook Messenger as a great medium to get your name on the market. It entails excellent marketing functions and countless opportunities for businesses.

Getting to know this amazing stuff: Facebook Messenger Chatbot

Messenger Chatbot is an automated messaging application giving you a chance to advertise your business on a large scale and interact with each possible customer. Be mindful that messenger chatbots aren’t like any other computer programs functioning merely on a computer approach. It can do better than that!

With the power of conversational interface or CUI, you have the privilege of speaking to your customers in human terms.  Meaning, these chatbots can be socially customized than traditional bots, which are really technological in nature. 

Interestingly enough, customers can message you anytime or anywhere just as they would to a friend. The whole messaging part is just one of the ways of triggering your interaction with your customer; chatbots are bound to do more than just to chat.  Apparently, with HeroBot and our chatbot tools, you can utilize these bots to work with other essential functions.

Importance of Facebook Messenger Marketing

Facebook Messenger marketing is expected to reign in the marketplace in succeeding years or decades. Being the biggest marketing platform introduced for the past ten years, it remains sturdy and patronized for its efficiency.

85% of customer business communication is predicted of not expending into any human communication anymore by 2022. Thus, if you are one of those who are capable of pulling off this new technology, then your business will probably benefit from these messenger chatbots. In fact, it can really be a great deal for startups or businesses that were long-established.

But how will you do it?

In integrating chatbot on Facebook Messenger, there is a need for you to create your Facebook business page first. Afterward, you are to choose the kind of chatbot builder that will enable you to engage with customers similar to features of Facebook Messenger. HeroBot, however, concentrates only on Facebook Messenger as it is widely used.

Upon choosing which tool you will use to build your chatbot, you have to connect it with your Facebook Business Page. Then, Voila! You can now enhance your chatbot and launch them on your page.

What can you get with Facebook Messenger Marketing?

messenger marketing

Through messenger marketing, you can easily reach thousands of people to whom you can introduce your business along with your products/services. Messenger applications were acclaimed to be the biggest and most efficient channel. So, you are left with no second thoughts of considering this as part of your marketing strategy.

Using Facebook Messenger chatbot can put your marketing strategy and of course, your business on top. Executing your marketing tactics, like surveys, drip campaigns, customer service, or chat blasts, is much easier as it is all automated. It only takes you a few clicks, and you get the hang of the benefits of messenger marketing, especially when it comes to audience reach. 

In actuality, Facebook messenger marketing guarantees you 10x to 80x of engagement rates better than a typical Facebook ad or that of email marketing.

So, if you are looking for a place to where your marketing efforts would be recognized, HeroBot is an ideal platform to consider. We offer lots of unique messenger tools and even tactics to guide you as your business progresses. We can also help you deliver messages, acquire contact information, craft excellent drip campaigns, and the list goes on. These are all possible with chatbots, which can be made easily without the need of such encodings.

Who uses Facebook Messenger Marketing?

Almost all business industries and companies are utilizing Facebook messenger marketing for its operations. It is genuinely beneficial from business to business, business to consumer or practical businesses selling goods or services.

Throughout the years, numerous influencers and marketers are encouraged to employ Facebook messenger and chatbots in boosting their marketing appeal. The use of these chatbots also made it possible for businesses to perform more functions, as to gain more supporters.

The top twenty industries using HeroBot chatbots are as follows:

  • Product/Service
  • Consulting Agency
  • Real Estate Agent
  • Community
  • Public Figure
  • Education
  • Entrepreneur
  • Website
  • Health/Beauty
  • Advertising/Marketing
  • Clothing (Brand)
  • Shopping & Retail
  • Marketing Agency
  • Internet Marketing Service
  • Internet Company
  • Business Service
  • Social Media Agency
  • Nonprofit Organization
  • Advertising Agency

HeroBot presents you a library of messenger chatbot templates catered to different kind of businesses. Learn more about it, and find out how HeroBot can be of best help to you.

Facebook Messenger Bots and Its Benefits

It might take you a day and a lot of stress if you will be responding to customers with just using Facebook Messenger. Thus, as Facebook Messenger Bots were introduced to us, one will never be bothered anymore in case of inactivity to attend to numerous clients.

These bots are instructed to automatically reply to inquiries; therefore, rest assured you will be able to handle and get back again to the questions once you become available. An advantage, still, of these chatbots is it encourages higher click and read rates than typical Facebook advertisements.

Read, Open and Engagement Rates of Facebook Messenger Marketing

80% and 20% are the average read and click-through rates of HeroBot users, respectively.

With that being said, if you are a user of HeroBot and you send chat blasts, you are entitled of getting the mentioned rates in the first sixty minutes of launching your own Messenger campaign. Comparing this to email marketing, Facebook messenger chatbots are unquestionably advantageous.

Facebook Messenger Subscription Messaging

Interestingly enough, Facebook has its feature of allowing businesses or users to communicate with people on their contact lists. With subscription messaging, you only need to agree to subscribe to a Facebook business page, and it is all set.

Facebook Messenger Ads

If you are seeing Facebook advertisements wherein customers can click-through it and invite them to send a message to a particular business, these are called the Facebook Messenger Ads. This kind of ad may look like the conventional advertisements, yet, it can make users be automatically added to your Messenger contact list. This also helps you reaching high conversion rates as it also launches messenger bot sequences upon instigations.

Capabilities of Facebook Messenger Chatbots

We are not overreacting, but Facebook messenger chatbots can do almost anything. The following are just some of its specific capabilities:

  • Expanding your contact list
  • Segmenting customers according to their interests, type, and the likes
  • Dealing with a large scale of customer inquiries as well as requests
  • Communicating personally with customers in an interactive platform
  • Engaging customers
  • Enhancing leads
  • And the list goes on . . .

To be more specific, Facebook Messenger can also do:

  • Changing of reservations or flight time
  • Tracking reservation status
  • Getting updates on weather
  • Sending order confirmation
  • Providing updates on order
  • Finding a particular product
  • Tracing purchase history
  • Wishing customers a happy birthday
  • Ordering a pizza
  • Inciting surveys
  • Segmenting customers
  • Scheduling real-estate showing
  • Selecting a meeting time

Creating Facebook Messenger Bot for Free and Online

HeroBot is providing excellent and highly developed chatbot builder in town, and the great news is that all are considered FREE. At HeroBot, there were varying options to choose on, and you can assure that it is far from programs offering chatbot technology, but with only a few free of charge services.

Setting up Facebook Messenger Bot

Setting up a Facebook Messenger bot is amazingly easy. First, you simply need to select a Facebook Messenger chatbot builder. Options are all available on the internet to choose on. HeroBot, for example, is free and doesn’t require much of the encodings. After you have selected a chatbot builder, connecting it to the Facebook business page is next in the process. Then, you are now ready to create and enhance your first Facebook Messenger bot.

Automating Facebook Messenger

Through the use of messenger bots, you can automate your own Facebook messenger marketing. In doing so, you only need to set up a HeroBot account, connect it with your Facebook business page and then it’s done. Notably, Facebook Messenger could be one of the most effective marketing strategies that any forms of business can employ.

Messaging and its Power

It was then found out that most of the customers in the current era are choosing the style of messaging over emailing and calling when it comes to showing their interest in a business. Thus, businesses turn to improve their messaging tactics and even try using live chat to deliver their services.

Creating chatbot, perhaps, is the best way of conveying messages and responses in the speed of light. Therefore, businesses are using these chatbots to automatically reply to customers. The chatbot will then acknowledge inquiries after the customer hit the “Send Message” button.

In the whole responding process, it is essential to be knowledgeable about how to create the entire bot sequence. Messenger chat is just one of the great features of Facebook Messenger. One can also make voice calls or voice messages, group video, send attachments, and so on. Also, Facebook Messenger chatbots can function to get shipping and event updates, give out surveys and questionnaires, and some of the other things beneficial to businesses.

Facebook Business Terms for Messenger Banning

You have to bear in mind that abusing Messenger application or using it for unruly purposes can cause your Facebook business page suspended or restricted to perform specific tasks. Your Facebook Business Page might be banned, but rest assured that if this happened, it wouldn’t affect your existing Facebook marketing outlets, like the page itself, your groups, Instagram account, etc.

However, take note that if you receive a Facebook message which says limits had been placed to your Facebook Business page, it only means someone just reported and blocked your Messenger bot. Upon receiving such, you are limited and confined to using some of the Messenger features.

You are still able to respond to messages, but you are confined from messaging tags, from subscribing to broadcasting and sponsoring messages.

Writing a request to Facebook is the only way to get your ban lifted. Since requests are examined and reviewed manually, you have to wait a little longer after the time you have sent the request.

Reasons for Facebook Messenger Banning

There is no identified case wherein a Facebook page is banned from Facebook because of Messenger violations. Yet, limitations can be applied to a page in terms of broadcast and sponsored tags, message tags, and even to subscriptions.

Apparently, a high block rate is the actual reason why a page is incurring the Facebook penalties. A signal is sent to you if you are blocked or if in case someone was displeased with your service or your products.

On the other hand, HeroBot is not implementing any of the Messenger capability restrictions. As a verified Facebook partner, HeroBot makes sure Facebook pages will not be controlled in this specific platform. Facebook set these rules which are continuously adhered to by HeroBot.

Reasons People Are Banning a Facebook Page on Messenger

The following might be the reasons why people ban a business Facebook’s page on Messenger:

  1. Some users aren’t knowledgeable about how to unsubscribe to a service. Thus, they are left with no choice but to block the business from messaging them.
  2. At some point, customers are annoyed if they are getting messages too frequently.
  3. Customers do not like weak content.

Thus, to avoid getting banned on Facebook messenger, you really need to observe keeping your block rates. If there’s an escalation observed with the rate, you have to study at what point you’ve got a problem.

Average Block Rate on Facebook Messenger

The percentage of people, who decided to block a page from sending messages, is what you called the block rate in Facebook Messenger.

You have to accept that no matter what you do, 1-2% could be the actual rate of people who are going to block you.

Thus, you have to be aware that when your block rate increase by 3-5%, there’s a need look after what might be the problem and what can you do to avoid a further increase in the block rate.

Unfortunately, if the rate goes beyond 5%, then it is already a concern to be examined.

Even though the percentage rate is not yet identified, studies determined that a business with a block rate hitting 8% is at high risk of being banned on using Facebook Messenger.

Checking Block Rates in Facebook Messenger

To check block rates, you have to click “Insights” and then “Messages” in the wall of your Facebook Business Page. A percentage number would appear at the top of the page next to the number of people in your contact lists and thus, indicating your block rate.

So, if you decided on keeping up with Facebook Messenger Marketing, you need to focus on keeping your block rates low by 3%.

Toggling your dates is also vital in understanding your average block rates weekly, monthly, or quarterly. If it just happened that your block rates continue staying above 3%, it is vital to make adjustments with your chatbot marketing tactics.

Preventing People from Blocking Your Page

An option to “Stop” or “Unsubscribe” can save your business’ life. This is for that significant reason that users will not be only left choosing the block option. Thus, including an unsubscribe button in your sequence will help you in many ways.

Moreover, the Unsubscribe button makes users in your contact list feel that they still have the power to decide whether they will continue availing your service or not. On the other hand, it will assure them that you offer legitimate services as they can easily withdraw from your chatbot sequence if they wanted to. You should remind yourself of the following if you wanted to avoid yourself from continual blocking:

  • Frequent sending of messages might annoy possible customers. Thus, moderating the pace of your messenger bots is indeed a great way to prevent persistent blocking of your Facebook business page.
  • Irritating message contents is a big NO for your customers. Thus, make sure you create pleasing contents to keep on track.
  • If you are to send messages to your customers at 2 or anytime in the early morning, expect your page being blocked. Learn your customer’s most convenient time.
  • Give clear and comprehensive instructions to users about your unsubscribe options. Trust me, they really help.

These can all be done with HeroBot offering features that are easily adaptable on Facebook Messenger chatbots.

Can One Use Messenger Chatbots on Instagram and WhatsApp?

It is only by 2020 that a user can make use of chatbots on other applications such as Instagram or WhatsApp. Apparently, this can also be possible only if Facebook collaborates with these messaging applications.

Can one use their Facebook Messenger bots on their Facebook group or their personal account?

Sadly, it can’t be. Messenger chatbots work only on business pages. Setting-up Facebook business page is easy and can be used for various purposes. It can even be your own personal brand page. Once you created a Facebook page for your business, you can be able to do several things with your Messenger bots as you wish.

The Concept of Marketing Bots

With the evolving technology, marketing bots were devised as a program that interacts and engage with users to offer marketing services that were originally handled by humans. They are commonly known as chatbots. The function of chatbots is not limited to just having a conversation with humans. Among the ocean of bots today, Facebook Messenger bots are the most effective. These Facebook Messenger Bots dramatically reduce significant amounts of required time for interacting with every customer through Facebook messenger.

Facebook Messenger Chatbots: The best bot service for websites

Yes, you’ve read it right. FB Messenger chatbots are the best chatbot service for websites, as Messenger bots enable persistent, automated, fast, and easy interactions on several devices. In fact, many websites use their own integrated chatbots, however, conversations both live and die within the website. Messenger enables people to communicate perpetually and can make the conversation go indefinitely. Moreover, with WP-Chatbot or WordPress plugin, it is simple to integrate a Messenger chatbot widget on a website.

What is the best Artificial Intelligence chatbots available on the web?

The best Artificial Intelligence chatbots available on the web are those bots that can be simply set up and easy to incorporate with existing marketing tools. Most of the time, AI bots require complicated codes in order to develop. That’s why marketing teams find it hard to access it, as they do not have sufficient skills and budget required for developing one. Luckily, here’s HeroBot. This is a great alternative, as it won’t require any complex coding or whatsoever. Moreover, Herobot is specifically designed for Facebook Messenger. This is because the Facebook messenger is the most ideal marketing platform that has a great level of customer reach and engagement rates.

Facebook Messenger bots: Can agencies benefit from them?

Well, the answer is yes. In fact, agencies build up a large percentage of HeroBot’s customers. Here are the two reasons why agencies are avid users of HerBot:

  1. The first reason is that agencies utilize chatbots to retain and acquire clients or potential clients for themselves.
  2. Secondly, agencies provide Messenger bot services to their customers, which adds value to their customers and profits for the agency.

In addition, HeroBot offers special rates for agencies, as well as a frequent discount for up to 50%. Agencies plan to include 25k free contacts, onboarding support, unlimited Facebook pages, and unlimited pro plan features. Contacts are gathered from all of the agencies’ Facebook pages.

Moreover, agencies also use HeroBot to acquire multiple levels of access for contributors or admins, client logins for teamwork, and a team dashboard to cohesively tie it all.

How will agencies utilize chatbots?

Messenger chatbot marketing is a hi-powered tool to generate profits for agencies. An agency could offer chatbot services to their customers. In order to do this, an agency should acquire the agency plan of HeroBot. This will then allow an agency to develop an infinite amount of chatbots on an endless amount of Facebook pages.

When developing chatbots, the agency can cooperate agency-wide on ventures. An agency can even invite their clients to join in the process of chatbot creation. Additionally, transferring of chatbot ownership from the agency to the customer at any point of time is easy.

An agency can include chatbot as part of its service offering to customers. This can add monthly retainer fees and one-time development fees.

Are AI chatbots a new innovative technology?

As trends in marketing continue to go and change, chatbots aren’t relatively new. However, it is just recent that Messenger chatbots became easy to make. Everyone in the industry of digital marketing understands that trends, innovations, platforms, and technologies rise and fall unexpectedly and rapidly.

Chatbots are, in fact, one of the most fluctuating trends in the marketing industry. Some chatbot making companies may rise then fold in just a matter of months. And talking about Messenger bots, Facebook adds new features and capabilities on a regular basis. In addition, bot developers continue to make chatbot creation easier than ever.

All of these info has not become widespread yet. This means that several marketing groups are just unaware of how easy it is to have a chatbot and to keep it running.

Should you have a knowledge for coding in order to create a chatbot?

Absolutely not. In fact, chatbot creation won’t require any coding skills or whatsoever. If you can read, click or think, then you will be able to create a chatbot. You can make NLP (natural language processing), long and even complicated chatbots without typing a single line of code.

Essentially, chatbot creation indeed takes some time. Likewise, since some chatbot sequences are complicated, creating them will require cautious planning and thinking. On the better side, you will not be required to learn the intricate skill of coding.

Are making chatbots costly? How much would it cost to make one?

Good news for all the business owners who want to create their own bot! HeroBot is FREE! You may think that “Oh, it’s free, but we might have to pay for indeed useful functionality.” Actually, it’s not. We mean it’s free as in you can create and launch an infinite amount of powerful bots for bulk messaging, Facebook ads, websites, on an infinite amount of Facebook pages – endlessly.

Marketing software is big business. One prevalent software assists in providing search engine data and track rankings. If you are an agency, acquiring the software will save you for up to a thousand dollars a month!

Now take a look at this and compare that price point: $0 for a completely new and firm marketing channel that can reach over a billion people in the whole world, in every industry. Taking into account that you choose the best chatbot creator, the chatbot making is not over-expensive.

How long would creating a chatbot take?

Actually, you can make a complete Messenger chatbot in less than a minute. HeroBot offers tons of pre-made Messenger chatbot templates that suits for several types of industries like real estate, doctor’s offices, podcasts, e-commerce, realtors and agencies. When you customize and use these pre-built templates, you already have a complete start-to-end marketing cycle made for your business.

Facebook Messenger Chatbot Marketing – Is is time-consuming?

With the use of chatbots, your marketing and customer interaction is continuous and completely automated. What might take massive amounts of hours before will just require you a relatively small amount of time in setting up a chatbot, as making one won’t take much time at all.

Before, it would take efforts and a lot of time to dig deep in the intricate Facebook business page in order to see messages sent to you by customers. This is why marketers or marketing teams love Messenger chatbots. Messenger chatbot is one of the few approaches which enables marketers to communicate with hundreds of thousands of customers simultaneously on a personal level of engagement.

How are messenger chatbots being used by businesses?

Messenger chatbots are able to execute hundreds or thousands of task, such as ordering pizza, arranging your schedule, find the latest news or information regarding the weather, or even find your partner for life. The full potential of Messengerchatbots is mind-blowing can be overwhelming, that’s why some people may get shy of using them.

There are hundreds or even thousands of possibilities on how to utilize messenger chatbot. Here in this article, we highlighted some of the top ways how HeroBot users utilize their chatbots on a daily basis.

Comment Guard

You can connect a messenger chatbot into any Facebook post, and then wait to see it do its magic. The bot will automatically invite everyone that comments on the post to join your Messenger contact list.

Chat Blasting

With a messenger chatbot, you can send messenger chats to a selected or large group of contacts, all at the same time. The open rates averages from 50% to 80% and the response rates take the email out of the picture.

Click to Messenger Ad

Having a chatbot is just like a Facebook Ad, except the fact that rather than driving CTRs into a landing page, you can add contacts to Messenger, wherein you can execute drip campaigns then segment them, and remarket them forever.

Chat Widget

Integrate this little plugin in any of your website’s page and boom! You have the most ideal way to amass an enormous amount of Messenger contacts. This plugin is absolutely easy to set up using WordPress.

Is there an alternative to Chatfuel and ManyChat?

In reality, there are marketers that find Chatfuel quite difficult to use. The provided free plan of Chatfuel offers limited functionality, which makes it hard to decide if going for a paid plan is ideal. That’s where HeroBot comes in. HeroBot is a perfect alternative to Chatfuel, as HeroBot allows users to dive into the wide ocean of Messenger chatbot tactics and techniques without the need to spend any cost.

Aside from Chatfuel, HereBot is also the best substitute for ManyChat. Although there are many chat platforms that already came into reality, HeroBot won’t let you down with its fast-pacing capabilities. Hence, it can provide you a maximum number of features and benefits, and also its most excellent functionalities.

One thing that makes HeroBot stands out among the rest is being an industry-leading integrated together with WordPress. With the highest advancement when it comes to NLP (national language processing, it is more highly developed in Artificial Intelligence. Other additional best features of HeroBot are an accessible user interface, the much better value of the price point, no massive bugs, instant response, modern features, and its legible stability compare to the other chatbot engines.

Making and Selling Chatbots – How would you do it?

Chatbots can be one of the vital elements of your marketing plan to serve potential and existing clients. But you should jot down first the important key points before going ahead into the final details.

  • Know your market very well—the main goals and target. You have to comprehend first who are your clients and what are their needs.
  • After getting and compressing the necessary information, make use of the Facebook chatbot as the solution.
  • It’s up to you if you want it prepaid, installment, or postpaid plan. You can make them pay upfront for the development of the whole chatbot, another fee for the ongoing process, and charge for a subscription if only necessary.

With today’s modernity and opportunity, Messenger bots categorized as the rapidly-expanding and highly-growing ROI in most of the marketing outlets. Now is the time to be smart and make one step ahead in using chatbots. Thus, it’s better to take advantage of it as an inclusion in your marketing services.

Creating Messenger Bot – What would be the best and possible ways?

So, you have already noted the essential details about chatbots. The thing is, how would you apply all of them and create one using some of the best ways?

Choosing a Facebook Messenger chatbot that doesn’t have required coding can be the quickest way to make one. After selecting a chatbot builder, integrate it with your Facebook Business profile. That should be easy for you now to decide on what will be your chatbot is. Next, you will just have to follow the needed procedures on how to build up your chatbot. Once you’re done with each step, then you can finally handle and manage your own messenger bot.

How would you know if it is the best Messenger bot?

One way to label the Facebook Messenger bots as the best is through its highest rate of success, which often associated with characteristics. Some of the successful chatbots under Herobot creations were compared to the best Facebook Messenger bots, and these similarities were found:

  • Understandable subscribe and unsubscribe directions
  • Answerable queries
  • Multiple choices
  • Available gifs and images
  • Customized styles
  • Trouble-free instructions in getting into the main menu or answering a question
  • Capable of responding to different users
  • Capable of switching into live operator if needed

Engaging with chatbots can be actually enjoyable. Customers find satisfaction in it, especially if the bots have been almost perfectly created and improved.

Building your chatbot and starting messenger marketing

How much would it cost?

Good news—building a chatbot doesn’t cost you a single penny. With HeroBot, it’s all free, and you can make tons of it—as many as you want. On the other hand, there are indeed some chatbots wherein you have to spend dollars from the primary setup down to the constant maintenance. Thus, if you’re a beginner in using chatbots, it’s highly recommended to go for a Facebook Messenger chatbot builder that won’t give you a headache. Like HeroBot—aside from it won’t be a pain to your wallet or pocket, it’s also efficient to utilize.

What are the technologies you need?

You probably wonder what the technologies and systems behind chatbots are. They’re actually so simple, something that isn’t out of your league. All you need to keep track on your list is one—Facebook page. Facebook seems to be the universe for different kind of users. It’s one thing to consider when starting a chatbot. The number two falls down into chatbot builder. Of course, when you construct something, you must have tools with you. For the third major requirements, you need the help of your brain. It’ll be your instrument to come up with something, not just good but the best.

Chatbots, specifically the ones under Facebook, have been the major place for a large number of marketers. No matter what their expertise is or their range of budget to spend, all have the rights and freedom to create chatbots. Indeed, Facebook Messenger chatbots are the ideal platform to start your venture.

‘No Coding’ Chatbot – How would you do it?

To help you skip the process of coding, you need to look for a chatbot builder that doesn’t require you this. HeroBot, for example, and other options from the list, don’t take too much of your sweat and efforts to set up and create one. Purposely designed for Facebook Messenger marketing, HeroBot, and its excellent features will absolutely give you higher and bigger advantages.

Free Chatbots for Facebook – Where can you find them?

Facebook has also been filled with a lot of free chatbots. These are also available in the vast ocean space of chatbot builders. To give you a definite example, with HeroBot, you can make a chatbot that’s called ‘chat blast.’ The chatbot can simultaneously send a message to a massive number of followers. Most of the outstanding Messenger bots with highest-qualities offer free chatbots services.

What are the ideal platforms to use?

The online world is already full of the same faces. Sometimes, it’s hard to recognize which stands out the most. Hence, if you want to be different and always go for the unique one, you have some specific place to go. You can create a customized chatbot that is personally designed or arranged by you. But for you to do that, then you have to go through with the process of coding.

Here are some of the open source platforms that can assist you in building your own chatbot:

  • Botpress
  • Microsoft Bot Framework
  • Rasa Stack

So, if you’re up for an accessible chatbot builder and want to create one without tiring yourself for some rumbled codes, your best pick is HeroBot. It’s hassle-free and doesn’t take so much of your time and efforts.

Customer-Friendly Chatbots – Which platform is the best?

As an online marketer, there are times where you have to entertain customer queries and inquiries. The problem is, you’re not available 24/7 just to accommodate their concerns. You wouldn’t want to lose customers just because of late replies or not being able to respond instantly.

But you don’t need to worry. HeroBot provides you a helping hand in which you can create programmed responses that accompany their issues. Also, HeroBot featured Live Operator that connects the clients to human support so their concerns will be addressed.

But you don’t need to worry. HeroBot provides you a helping hand in which you can create programmed responses that accompany their issues. Also, HeroBot featured Live Operator that connects the clients to human support so their concerns will be addressed.

Creating a Bot That Answers Questions in Reality

There’s another mind-blowing fact about chatbots. Did you know? You can actually make a bot that gives a response to real-world quests. Proper and careful programming is the key to make it possible. With the Q&A feature of HeroBot, you can develop a chatbot with the use of a system that triggers and ignore words. Just keep in mind that starting it up will need a little bit of hard work from you. But the good thing is—you can finish it without encountering some codes.

Are you Looking for Real State Industry Templates for Chatbot? Find out here

The world of real state is also growing fast. Every day, there’s always a new business to handle. So, as someone in line with real state industry, how do you think a chatbot can help you?

HeroBot can provide you a template for free. It organizes plenty of tasks that are needed by realtors on a daily work basis. That includes listings, schedules, and planning. Not just that because the bot can also sort out users according to their right categories such as buyers, sellers, and renters. Thus, it would be much easier for you to look for prospects.

Chatbots – The Major Players and Company for Best Tools

Every day, there’s always a change happening in the Chatbot world. Since technology continuously moving, it’s kind of difficult to maintain and secure a position on the lists. Hence, it’s really a struggle to keep your ranking for a long period of time. Meanwhile, here are some of the major chatbot companies connected with Facebook:

  • WP-Chatbot. For WordPress users, it’s an effective and handy tool for Facebook Messenger that can be used for plug-ins.
  • ChattyPeople. It’s a marketing-friendly platform in Messenger.
  • HeroBot. For those who value quality and money, HeroBot is the best resolution you need. It’s legibly proven and tested under the big names in marketing such as Neil Patel and Brian Dean.

Must-Knows” in Creating Chatbots and Messenger Chatbots

Creating a chatbot in this time and space can never be considered a problem with the constant advance in technology. But, in case you haven’t got any knowledge with creating your own through a development framework, then let HeroBot do the work.

HeroBot can also help you in integrating these chatbots with Facebook Messenger, allowing you great power to do tasks to connect more to your audiences efficiently. Tasks include creating options, answers, or questions with the mission of engaging the target market. With choosing HeroBot as your chatbot builder, you are freeing yourself from a stressful and complicated process of creating customized chatbots.

Adding Messenger Chatbots to websites

One popular way of adding Facebook Messenger Chatbots to websites is by adding inconspicuous and reliable widgets to each of your pages. Most of the time, widgets are seen positioned in the lower right-hand corner of the page but remember that you can always customize it mainly using WP-Chatbot or WordPress plugin.

Using Messenger Chatbots in E-commerce websites

Utilizing messenger chatbots in e-commerce websites is indeed a helpful way of keeping up with several tasks. It can function as your own de facto fashion consultants aiding you from browsing on styles and products, on processing orders, providing shipping updates, and much on answering common inquiries from clients. These chatbots can guide clients choosing products which are a perfect fit for their preferences. From purchasing processes all the way to delivery and keeping customers updated with their purchases, messenger chatbots are doing their thing with e-commerce websites.

Making use of Messenger Chatbots for lead generation

HeroBot’s clients prove that this powerful chatbot builder is helping them keep up with their leads. Messenger chatbots are effective lead generation technique which can be best employed in any kind of businesses. 

Subsequently, these lead generation chatbots are adhering from a sequence of qualifying questions first and then ends with an invitation of using Facebook and absolutely free consultation for customers.

Using messenger chatbots also entails control over the segmentation of your audiences. With employing such to your marketing strategy, you can expect a much better sales result.

A tutorial of making a Facebook chatbot triggered by post comments – is there any?

Apparently, a Facebook post autoresponder which HeroBot pertained to as the Comment Guard, is easy to set up and be triggered to respond to Facebook post comments.

It works right after people have commented in your Facebook post as it automatically sends an invitation for them to be added as one of your Messenger contacts. You can actually gain higher leads and engagement than depending on likes. The only thing that matters is how you try to make excellent postings that will encourage people to leave remarks or comments. Coming up with the idea of quizzes or surveys are some powerful and effective techniques in improving or increasing your contact list.

Benefits of a Facebook Messenger Chatbot

Rather than dedicating most of your time in replying to each of your customers, deploying the automatic functions of messenger chatbots can provide you much and excellent benefits.

With an average of 80% open rates and 20% click-through rates, messenger bot marketing is indeed 50x more effective than email marketing.

You can also save more with these chatbots as builders like HeroBot are providing their services free of charge.  But, if you are to purchase for either for click-to-messenger ads or other paid services, its fees are just nominal and much lower compared to conventional displays on Facebook. In terms of its features and functions, Facebook Messenger chatbots are described as having versatility. In other words, you can create a customer service, a drip campaign, or a lead magnet chatbot depending on your preference.

The best and most engaging Facebook Messenger marketing tool

The use of Facebook Messenger chatbots is proven as the most efficient Facebook Mesenger Marketing tool. Thus, it is important to look for a chatbot builder which can help you craft your very first exceptional chatbot. Choosing HeroBot is definitely a good choice you might want to consider.

But to keep your audience connected to you, and discover more about your business, it is important to learn how to integrate your Facebook Messenger chatbots on your business website. This can be through utilizing or including widgets that will invite people to join your contact list – “Can we help you?” is usually the simplest but the best widget option you can use.

People can also access your Messenger bot through the “Send Message” option located at your Facebook Business Page. This will lead people in your Messenger bot to where they can send inquiries about your business and will be added immediately in your Messenger contact list.

Your organic posts can also be a way to engage people in discovering your business. This is possible through an auto-responder or an option of allowing people to reply, send messages in your post and be invited to be added in your contacts.

The last possible way could be through by creating click-to-Messenger ads. When a customer responds to your ad, the messenger bot sequence will be triggered to direct them to your business Messenger bot.

Building chatbots from scratch and without coding

If you are not knowledgeable and skilled in making chatbots of your own, employing a Facebook Messenger chatbot builder can save you more time and money.

Good thing enough is that HeroBot offers various and drag-and-drop features that are helpful in designing and creating chatbots from scratch.

Also, you don’t need to worry anymore with your coding skills because a code-free chatbot creation is introduced and preferred by most marketers. Take note that it will also cost you less if you will be utilizing chatbot building software than creating your own with the use of codes. With the free of charge features presented by HeroBot, coding, building customer service, drip campaign, chat blasts, and other Messenger chatbots, can never be considered a problem anymore.

Messenger Chatbots for recruiting

Recruiting chatbots is becoming a big deal for business as it can accomplish more tasks that are done manually by a recruiter. It can actually pre-screen candidates, getting information from them, and even schedule them for a personal interview with the actual hiring manager. The messenger bot sequence permits these bots to send Messenger message in response to job postings with much ease and convenience.

The best money-making Messenger chatbots

The best Messenger chatbots for making profits are the ones that focus on marketing Key Performance indicator such as conversions. Most Messenger bots provide customer support, which is indeed helpful in marketing. But chatbots can do more than just that. Chatbots are able to attract new Messenger list subscribers and place them in a bot drip campaign, meaning there is a higher chance for you to gain valuable conversions.

The Ideal Chatbot Builder: HeroBot

It is true enough that HeroBot is recognized as Facebook Messenger’s Fastest-Growing Solutions Partner. One of the best features of this excellent chatbot maker is its generous way of making information resources available for those who are interested in creating bots. HeroBot isn’t like any other chatbot builder platforms as it gives marketers a chance of accessing complete in-app help documentation, live Messenger chatbot conferences, and webinars, and even live support coming from its very own HeroBot professional.

The best platform in the market for developing Messenger chatbots

As of today, HeroBot is the best platform for making the best messenger chatbots. Facebook describes HeroBot as the fastest-growing chatbot developer in the market. HeroBot users develop hundreds of Messenger chatbots per day, for businesses like dental offices, online selling, and so much more. In addition, what makes it greater is that HeroBot is free. Yes, there are more available features for paying users. However, a wide collection of chatbot sequences, tactics, and other features are obtainable even without payment.

HeroBot’s most distinguishing feature is its ease-of-use and user-friendliness. Creating chatbots could be quite complicated, especially when creation requires coding. But with HeroBot, no coding would be required at all. HeroBot lets users create chatbots easily with a simple drag-and-drop feature.

Creating Facebook Messenger chatbots

First of all, let’s just clear a subject that some of the people often get mistaken: The difference between a Facebook bot and Facebook Messenger bot/chatbot. A Facebook bot is a program that is developed to create and control a pretentious Facebook account, whereas a Facebook Messenger bot is a program developed to automate tasks in the Facebook Messenger, and is 100% trustworthy and valid.

You now know the difference? Great! Then let’s proceed on creating messenger chatbots.

To be honest, creating chatbots are easy, and anyone can learn to create one by experimenting on a chatbot building platform. Most especially on HeroBot, as it’s free and very easy to use. To start learning chatbot building, the first thing you need to do is to create an account in HeroBot. The next step is to connect your Facebook business page and voila! You are ready to make a chatbot. Creating chatbots with HeroBot is simple, and you can test your bot anytime, by clicking the “Test Dialogue” button on the bot builder page.

If your goal is more learning and information, then you might want to check out the learning resource center of HeroBot. One good action to consider is to join A Facebook Messenger Marketing Summit. In fact, HeroBot hosts the largest of these summits. Additionally, HeroBot sponsors the biggest chatbot marketing summit in the world. Moreover, HeroBot offers 5-star chatbot masterclasses that will surely enhance your ability to create and deploy a powerful Facebook chatbot.

So, how hard it will be to make a Facebook chatbot?

Well, as mentioned before, it’s not hard to create a Facebook chatbot. In fact, you can deploy a fully-tailored chatbot within minutes of tweaking, with the use of a user-friendly chatbot building platform like HeroBot.

HeroBot has made chatbot creation significantly easy. Rather than starting from scratch, HeroBot already provides various pre-made templates that are ready to use, and incredibly easy due to its drag and drop feature.

Facebook Messenger marketing bots

When a user or users joined your Messenger list, you can start sending them any amount of promotional updates within the first day. After that, you can send them a single promotional update. This is the so-called “24+1” Messenger rule. A chatbot is the most excellent way to send promotional messages successfully. Once a new contact joins your contact list, your bot will do the work to segment them and drive them down to your marketing funnel, or to other opportunities for them to interact with your business.

Sometimes, people may get annoyed if they get bombarded with promotional messages. This is where subscription comes in. This is the way of Facebook to approve before businesses can send promotional messages to their contact list.

To send subscription messages to your messenger contact list, you must apply and be approved by Facebook first. When you’re approved, you can send both promotional and non-promotional messages to your audience for as long as you want.

The main functions of Facebook Messenger marketing

There are a lot of function and benefits that a messenger chatbot can bring to your business. Different businesses have different ways to monetize chatbots. For instance:

  1. Restaurants can facilitate orders online by using chatbots
  2. Agencies can use chatbots to pre-screen leads who have $20,000 monthly ad spent
  3. Personal trainers can use chatbots to set a free one-on-one consultation schedule with a potential customer.
  4. A reals estate agent can schedule a tour on a posted property.

There are much more ways to how businesses utilize chatbots. Chatbots drive high engagement and can easily be monetized. Chatbots are also the key player for messenger marketing automation. This the reason why chatbot is one of the fastest-growing marketing channels today.

Here are some benefits of Facebook Messenger chatbots:

1. Acquire more customers

Chatbots helps in acquiring potential customers the same as how email entices customers – by engaging and interacting with them and providing a promotional offer. The difference between the two is that chatbots have higher click-through rates and higher open rates than email.

Using a lead generation bot is one of the direct ways to drive conversions through Messenger. The chatbot will present potential customers with a promotional offer, and then drive them down into your marketing funnel.

2. Increased lead generation

It is simple to make a Messenger bot designed particularly for generating leads. In fact, HeroBot offers a lead generation template, giving users a free ticket to a spectacular event on increased lead generation.

Generating and qualifying leads with Facebook Messenger chatbot is super effective. Chatbots are responsible and effective to generate leads with personalized and fun conversation. This will save time, lowering the overall cost per acquisition and increased lead quality.

3. Grow your Contact List

To effectively market your business is to reach a vast majority of people as much as possible. With the help of chatbots, you can even expand further your contact list that may soon be your potential customers.

Facts about Messenger chatbots

To further realize why Facebook messenger chatbots are essential to businesses, we listed some facts about messenger chatbots:

1. Customers like to use Messenger chatbots

Customer engagement rates clearly show that customers like using messenger chatbots. Although they can opt out anytime, most Messenger subscribers remain a subscriber for a long time. In addition, there are over 20% CTR and more than 80% open rates on most messages, which strongly indicates that customers like using chatbots.

Using a chatbot proves to be convenient for customers to place orders, get information, get updates, and engage with the business without the need to interact with a human. Moreover, chatbots are available 24/7/365, making them conveniently available to contact at any point in time.

2. Messenger chatbots can work 24/7/365

Unlike human personnel, Messenger can work and stay online forever. They are immune to diseases, and only takes a matter of minutes to do maintenance. You can say goodbye to the losses caused by human personnel absenteeism.

3. Messenger chatbot marketing is far better than Email marketing

There’s no contest, but in reality, messenger chatbot marketing has already surpassed email marketing in many ways. Messenger chatbot could have more than 80% open rates within just the first hour of interaction. And messenger chatbots’ CTR is 20%, compared to email’s CTR of less than 5%. Live chat function and human-like conversation is much more effective than sending bulk messages with email.

4. Messenger chatbot is an excellent tool for feedback and surveys

Yes, you’ve read it right. Chatbots are indeed excellent in doing surveys and getting feedback from customers. Before, businesses depended heavily on popups, intrusive apps, emails, and other forms of customer satisfaction measurement. Customers find it annoying and difficult to fill-up survey forms, that’s why most marketers are coerced to incentivize surveys, resulting in an untrustworthy result.

With a Facebook chatbot, surveys are quicker, as interactive conversations motivate customers to continue and finish the survey until the end.

Chatbots are indeed promising, right? You might want to build your own now, but there’s still more.

Using chatbots for customer services

There’s almost nothing a chatbot cannot do in terms of customer services. That’s why managers aggressively pursue more chatbot-automated customer services. Moreover, chatbots can reduce up to $60 billion in salary expenses.

Chatbots can be used in the following customer services:

  • Make reservations
  • Schedule meetings
  • Get directions
  • Get store hours
  • Send receipts or invoices
  • Provide tickets
  • Track orders
  • Provide delivery times
  • Create coupons
  • Send satisfaction surveys

At any point in time, customers can request human operators to take over where a messenger bot left-off. Chatbots effectively replace tons of man-hours of work, resulting in lower business costs.

Messaging apps used in messenger marketing

For additional information, we included a list of the most popular messaging apps in the world:

  1. Whatsapp – 1.5 billion active users monthly
  2. Facebook Messenger – 1.3 billion active users monthly
  3. WeChat – 1 billion active users monthly
  4. QQ Mobile – 803 million active users monthly
  5. Skype – 300 million active users monthly
  6. Snapchat – 287 active users monthly
  7. Viber – 260 million active users monthly
  8. Telegram – 200 million active users monthly
  9. LINE – 194 million active users monthly

Facebook currently owns both Whatsapp and Messenger, making Facebook a major messaging app company. Facebook, in fact, intends to merge their three major messaging platforms – Facebook messenger, Whatsapp, and Instagram. This means that Facebook will inevitably dominate the international messaging ecosystem.

Perhaps this is already enough for you to be convinced to have a messenger chatbot for your business. The possibilities are endless, and there is an incredible opportunity for business expansion. It’s a great idea to take advantage of Facebook messenger marketing and make your business unstoppable. Here at HeroBot, we are ready and more than happy to help you all the way. All you have to do is visit our site, create an account, and you can start your own chatbot venture.

Do HeroBot-powered Facebook Messenger Marketing Chatbots integrate with CRMs and other Marketing Automation Software?

Yes – using our built-in integrations for Webhooks, Integromat and Zapier, you can integrate HeroBot chatbots with more than 1500 web applications, leading CRMs and marketing automation platforms including:

• Google Sheets
• Twitter
• Gmail
• Slack
• Mailchimp
• Google Calendar
• Trello
• Facebook Lead Ads
• Google Drive
• Facebook Pages
• Typeform
• ActiveCampaign
• Airtable
• Google Forms
• ClickFunnels
• HubSpot
• Asana
• Instagram
• Gravity Forms
• Pipedrive
• Google Contacts
• HubSpot CRM
• Dropbox
• Salesforce
• Calendly
• YouTube
• Todoist
• Stripe
• WordPress
• Evernote
• Acuity Scheduling
• Discord
• Microsoft Office 365
• Wufoo
• Shopify
• Twilio
• JotForm
• WooCommerce
• Pinterest
• Eventbrite
• Wunderlist
• Zoho CRM
• Jira
• Intercom
• Google Tasks
• QuickBooks Online
• Excel
• Podio
• Toggl
• Zendesk
• SurveyMonkey
• ConvertKit
• GitHub
• Xero
• Google Docs
• LinkedIn
• Zoom
• Freshdesk
• Squarespace
• Unbounce
• MeisterTask
• PayPal
• Teachable
• Cognito Forms
• ScheduleOnce
• Infusionsoft
• Smartsheet
• Constant Contact
• Buffer
• Drip
• Pocket
• Webflow
• Basecamp 3
• Agile CRM
• MySQL
• AWeber
• Wave
• ClickSend SMS
• Kajabi
• Insightly
• Streak
• LionDesk
• MailerLite
• Tumblr
• Copper
• Harvest
• LinkedIn Lead Gen Forms
• ChatWork
• OmniFocus
• monday.com
• SendinBlue
• Campaign Monitor
• WebMerge
• Square
• OneNote
• Formstack
• Google Cloud Print
• GoToWebinar
• Typeform
• Uber
• Unbounce
• UnionBank
• Units
• Vimeo
• VTiger CRM
• Wasabi
• Weather
• WebinarJam
• WebMerge
• Wells Fargo
• WeMo
• Wild Apricot
• WooCommerce
• WordPress
• Wrike
• Wufoo
• Wunderlist
• Xero
• XML
• Yahoo
• Yodel.io
• Yoobic
• YouTube
• Zammad
• Zapier
• Zendesk
• Zendesk Guide
• Zoho Books
• Zoho CRM
• Zoho Mail