Chatbots have fast become a big hit since the year 2016. Their popularity has increased due to the rapid changing world of the marketing industry. They are now the most preferred platform in engaging with global customers – virtually. The demand for chatbot development is currently out of control, and nothing can stop it, especially in this generation of unlimited access to the internet.
Chatbots turn out to be the new obsession for customer service mainly because you can allow yourself to manage tons of inquiries without the hassle of replying to users one by one. There are no doubts; chatbots are now the center of attraction for automated tasks and hassle-free communication.
However, chatbot development is the first thing every business should consider before taking it to the real action. Having a practical and useful chatbot can help you expand your business extent. If you can reach to your potential customers as quickly as possible, you can attain more significant sales and soon have your brand printed at everyone’s mind. The question here is; how much do you know about a chatbot? Why do you need one?
What is a Chatbot?
A chatbot is a computer program that is designed to simulate intelligent conversations with human users through the use of artificial intelligence. There are two major ways to communicate with a chatbot: written and spoken text.
Chatbots can be utilized in various messaging apps like Facebook Messenger. You can have a chatbot do the job of communicating with customers for you.
The Rise of Chatbots
Chatbots made their mark through contextual conversations. They became the standard for virtual interaction. There’s this artificial intelligence that allows them to make one-on-one conversations as if we are conversing with a real human.
The conversational skills of a chatbot are not limited to entertaining customers. They mainly function to deliver quality customer service by providing users with useful information. It is not just a trend, but a marketing strategy every business should have.
However, chatbots are programmed to converse about a specific subject. Users can’t ask them questions that are not relevant to the brand.
Chatbot Helps Improve the User Experience
You can rely on a chatbot to help you attain a world-class customer service because they offer convenient and easy interactions to every user. Chatbots allow you to engage with different people with different product concerns. Having the combination of human knowledge and machine capability, chatbots become the most expedient way to communicate with global customers – in a way that every detail is well-structured and easy to understand.
Chatbots have the power to act on your behalf whenever there are bulk messages that you cannot handle. It is now the language of every marketer who seeks for a more efficient assistant. They can do specific jobs such as processing requests, providing relevant information, and becoming someone you would like talking to about a certain detail.
Almost everyone has embraced various messaging platforms so that chatbots grab this opportunity to make the life of every user significantly better. They make communication a lot better by giving users what they want.
How do you build a chatbot?
As mentioned earlier, the very first thing every marketer should consider is chatbot development. To build your own chatbot is quite challenging. However, if you have enough attention to details, I’m sure you will come up with a successful one.
An effective chatbot comes with a plan. Initially, you have to have to determine the purpose of building a chatbot – the problems you want it to solve.
Another thing you should know is that there are two types of chatbots: the basic chatbots and the chatbots with AI brains. And since customers like to converse with intelligent chatbots, marketers should exert an effort to create a chatbot that is rich in artificial intelligence.
Various services offer assistance in developing a chatbot. You can browse for different offers, but here’s a good one: HeroBot.
Herobot is an ultimate platform for Messenger Marketing and social media automation. It gives you the power to generate Facebook Messenger bots, conversion funnels, and drip campaigns that can be used for marketing, lead generation, and sales support.
Chatbot Development with a Good Design
The design of your chatbot primarily depends on the messaging platform of your choice. However, you might want to consider the following elements to develop a useful chatbot:
These are the instant texts that are available on the conversation screen. It allows the user to make an immediate reply without the hassle of typing anything.
Tapping on this option will enable users to send their responses to the bot quickly.
It’s the job of a chatbot to make a user engage in a decision. Some buttons prompt on the conversation whenever a user clicks an option. It will be better to add interactive buttons so that you can allow them to decide faster and easier.
Get Started Button
When clicked, this button enables a chatbot to be active in the conversation. Facebook Messenger chatbots cannot start without this feature.
This feature let users steer his way to the other portion of the bot that is not readily available.
This feature provides users with images, text, links, and etc. Users can choose a relevant card (anything of your interest).
Chatbot Development: Tips for a More Engaging Chatbot
Though chatbots have increased its popularity, you can still encounter some people who are not familiar to it. So, to make your chatbots more engaging to everyone, you must consider developing a user-friendly chatbot that everyone can easily recognize.
Develop a chatbot that will bring success to your business, and at the same time; a chatbot that will assure excellent customer service. So, to create a successful chatbot, it is essential to determine your target market. Also, consider a design that is appealing to the audience – tone-wise and very user-friendly.
Without further ado, here are some tips you can utilize for effective chatbot development:
Determine your potential customers
The very first thing to consider in building a successful bot is understanding your target market. It is imperative to determine your potential customers and their demands.
Develop a chatbot that is equipped with necessary information. Know your goal – entertain, inform, promote, buy or sell, etc. In addition, make a further study with your product or services if it will fit well with the global audience. Never opt for something that may inhibit your chance of increasing your sales.
Be more welcoming
Chatbots can be hard to understand sometimes. For this reason, you should consider developing a chatbot that will also serve as a guide, aside from being just a customer service representative.
Some people may not be too familiar with the chatbot technology, so it is vital to welcome them with an easy-to-use interface. Provide quick tools that will enable users to discover the features of your chatbot. The goal here is to encourage users to input their inquiries without the confusion on how to use it.
Improve your services through user reviews and opinions
As a marketer, you should accept the fact that not everyone will be satisfied with your services. To make use of it, take it constructively. Use their insights or opinions in improving the quality of your customer service.
Make your bot more like a human friend. Develop it by adding features that will keep the customers active in the conversation. Make it more as comfortable and convenient as possible.
Know what users think about your chatbot
Chatbots can’t determine what the customers feel. However, if you include a little survey on the chatbot, you’ll be able to find out each user’s experience. Through this, you will know what to improve.
Make it simple
The simpler the chatbot is, the more users it can attract. Consider in the design of your chatbot the demand for instant access to information. Therefore, if your chatbot is simple and easy to use, you can allow more users to keep the conversation going (that can result in potential market growth).
Chatbot Development is Just the Beginning
After developing your chatbot, your next task is to promote it. Your chatbot won’t be successful if it will stay stagnant. To help you out, here are some ways you can do to promote your chatbot:
Create a multilingual chatbot
Having your chatbot speak in different languages can attract global customers. It can be a big help in promoting your brand to everyone.
Use the power of online media
Being mentioned in different media platforms is a great way to introduce your chatbot. In this way, many people may find it interesting and soon engage with your brand.
Do referral systems
The referral system is one great way to bring new users. You can use different platforms in doing this system – allowing you to interact with different people.
How Herobot Can Help You
Herobot can definitely help you create an effective chatbot for your marketing strategy. It offers a wide range of services that are no doubts useful in promoting your brand globally. At Herobot, they turn your ideal bot into reality – in high quality. To learn more, visit the website today!