Eight billion is the number of messages that are sent over Facebook Messenger every month. 1.3 billion, on the other hand, is the number of active Messenger users each month. With these numbers, it’s hard to deny the potential that a messenger chat bot has as a marketing tool. This is a new tactic called “messenger marketing,” where businesses use a mobile chat app to connect with customers. Messenger marketing is not just limited to Facebook Messenger, but its also available to other platforms like Telegram, Viber, WeChat, etc. It provides users easy access when subscribing to business campaigns, updates via widgets like chat bots.
The use of messenger chat bots today is in full swing. You don’t need to pay someone to deliver messages as chat bots are everywhere. Its use is highly valued in the labor market for its ability to engage in conversation without the supervision of a human agent. Since it’s automated, it saves time for both the customer and the business. This time-efficient feature is what makes customers subscribe to the brand faster and what keeps company resources. Marketing professionals and tech experts agree that in a few years from now, chat bots will handle customer inquiries completely.
To add, messenger chat bots are no longer simple input-output machines. While they are still great information collectors and organizers, they have evolved to do so much more. This is due to the integration of artificial intelligence or AI, which expanded chat bot functions exponentially. Newer, AI-powered bots can now engage in small-talk and learn from past user interactions. Hence, this opens up new opportunities to utilize them in digital marketing strategies.
Choose Your Fighter: Messenger Marketing vs. Email Marketing
Choosing between the two seems absurd since both have their specific purposes. Messenger marketing is useful in terms of growing the brand’s audience and service awareness through social media apps. Email marketing is prominent for sharing things like news, brand updates, and promotional offers right into a user’s inbox. But since people are unlikely to open their email inbox, they cannot respond urgently to messages. In short, it’s one-way communication most of the time, unlike messenger marketing that encourages real-time two-way communication. Whenever customers have questions regarding the brand, they are likely to ask via messenger instead of email.
Meanwhile, combining these two is not a bad idea. Using both channels can help you address customer demands quickly. Utilize this as much as possible to increase engagement with your audience. The only limitation here is the internet connectivity. In this way, you will be updated with the progress of your business as well as with your customers. Generate FAQs not only increase engagement and traffic to your site but also to gain the trust of prospected customers.
Why Messenger Chat Bots?
Messenger chat bots are now essential to improving sales. Aside from cutting down on routine tasks, they help gain customer loyalty due to the speedy replies in processing customer requests. These bots are also a convenient widget that can deliver content as they have a higher response rate, unlike traditional marketing channels. They can send relevant information and notifications regarding upcoming events. These chat bots can also offer excellent opportunities to re-engage prospects.
Traffic and lead generation are the two things to consider when talking about online marketing. The truth is, it is the biggest challenge among online marketers. Knowing the benefits of marketing methods alone is not sufficient to reach target customers. While most marketing strategies can be both challenging and expensive, messenger chat bots are easy to make. What’s more is that you can integrate them without breaking a sweat. Thus, businesses are resorting to messaging apps, given that messaging app users are continuously growing. Today, it has become a platform where brands and customers meet.
The best part is, they’re a business solution that doesn’t break the bank. With human agents, companies need to factor in salaries, employee benefits, bonuses, and all that jazz. Human agents are limited in the sense that you can only have a number working at a time, which can hurt sales. With a chat bot, your brand can accommodate tens to hundreds of users at a time, without the hassle of working hours or agent availability.
What Messenger Chat Bots Do
Gone are the days of waiting for hours on end to get a call back from a business. Engagement between brand and consumer is now a click away. This is the newfound power that comes with messenger marketing–near-instant response times. Companies, whether they’re only starting or established competitors, are now incorporating messenger chat bots in their daily operations. But exactly how do they use this new technology to drive sales?
Here are some of the capabilities of messenger chat bots today:
1. Customer Service Improvement
Searching answers to the FAQ section can consume precious time. Most users do not have, or rather, do not want to spend their time scrolling for the answers to their questions. Waiting times are also a bother, as customers do not like to wait around. These problems are made obsolete by messenger chat bots.
2. 24/7 Uptime
Messenger chat bots are one chat away. Writing and sending your questions on an item or service can only take minutes to be processed. You can also write to them at any time of the day since chat bots don’t need to rest. You need not worry if you’re asking about a particular product or service at around 3 AM since these chat bots have your back.
Instead of reading through a great wall of text, you can be at ease when talking to a messenger chat bot. You can get the information you want and when you want it. These chat bots help you navigate through the sea of information on company websites.
3. Faster Response Times
The thing about messaging apps today is that everything is instant. With a stable internet connection, it will only take moments for your message before its sent. This is as if you were asking them in real-time. Chat bots can reply as soon as possible, and this helps converts more visitors into buyers.
4. Saves Company Resources
In a nutshell, messenger chat bots lessen employee workload. Chat bots can handle the usual day-to-day questions while employees can focus on resolving more complicated issues in the customer inquiry department.
Compared to other marketing techniques, messenger marketing is something else. It’s no longer a competition of who has the flashiest graphics or visual design. Today, it’s about who can reach the most customers faster. Brands are now racing on various social media apps on who can get the most likes, shares–the most user engagement out of everyone else.
And the birth of messenger chat bots has changed the game. These chat bots have now put customer engagement at an all-time high. And it will only get higher as more people download messaging apps. It’s the perfect time to attract potential customers and convert more leads with this new technology. Thus, it’s crucial to follow this trend before other brands follow suit. Here some of the ways that you can level up your messenger marketing efforts:
Provide meaty content
People access the internet for information. Satisfy them by giving adequate information about your brand and services. Instead of sending them the content via email or SMS, you can send it straight to their messaging app.
Lead your followers to relevant content
While providing content to your followers is your utmost concern, you can also direct them to content with messenger chat bots. Suggesting related sites or content helps them engage with the business, even if they don’t know what they’re looking for yet.
Remind people about upcoming events
Constant updates like this can make your customers value your brand better. An active, hands-on business is more attractive than a passive business.
Use ads to reach your audience
Since the typical user feed is chock full of ads, it is quite impossible to reach your customer without noise. By using messenger ads, you will redirect your customers towards your website. You can also re-engage past leads through ads. This gives you additional opportunity to reconnect with potential customers.
Jumpstart your Business with Herobot
Messenger marketing is all the rage right now, and messenger chat bots are the newest tools in the digital marketing scene. And at a time where everything is digitalized, there’s no better opportunity to start using them other than today. Watch your brand grow as you boost sales and convert leads faster than before. Hop on over to our website at Herobot.app to learn how you can get started with your messenger chat bot. From bot creation to bot support, our specialized team will guide you through the whole process. Contact us for more details!
As the competition in digital marketing is getting tighter, it is safe to say that every business person is dying to be on the top chain. However, to do this, they must devise specific plans and tactics of winning over millions of brands around on the internet. Meanwhile, one of the best and up-to-date tricks used by marketers is by using chatbot robot and chat blast.
A chatbot robot is a software that can interact with people. It handles appointments, inquiries, scheduling of meetings, directory, and other customer-related matters. Moreover, it is expandable in a way that it assists numbers of online queries. It is also an informational and helpful computer-programmed software that attends to the needs of customers. There are programmed answers for FAQs.
Meanwhile, chatbot blasts are one of the reasons why online marketers are gaining more traffic and engaging in more leads today. It is a marketing technique for customer engagement and messaging reach. Moreover, it is similar to email blasting but more effective. This is the reason why some marketers tend to make their chatbot robot to use for blasting.
Automating website through chatbot robot
An intelligent chatbot robot tries to measure the needs of customers. Afterward, they assist and perform the requested particular task. It helps people to have a more convenient way of marketing. These days, a lot of companies have bots to engage with people. They can do things such as hotel booking, commercial transactions, and many more queries.
Chatbot robot is also capable of automating your website through responding to your web visitors. This software helps maintain consistency in customer service without exerting too much effort from employees. It is very much convenient for both employees and customers. People will get a response in one click through this powerful software. In this digital age, everything is within reach when it comes to promotion online.
How does the chatbot robot work ?
Chatbot robot is under a rule-based approach. It will undergo training through listening to commands and testing if it will follow. Rules are simple and easy to comprehend. It can only handle simple commands or queries. Moreover, it will be difficult for chatbot robot to follow heavy duties. Also, it is only capable of absorbing the simple ones. There are self-learning chatbot robot that use machine learning-based approaches. Moreover, these chatbots have more efficiency than rule-based robots. They can also handle complexity, given that machines train them. There are a variety of chatbots that give convenience to our daily load of works.
Chatbot robot may differ depending on how you interact with it. Bots are everywhere in the online world. Some works on Slack, WhatsApp, Skype, and Facebook Messenger. Facebook Messenger is one of the most prominent platforms for AI gaining 1.3 billion users as of this year, 2019. Moreover, Creating a bot on Messenger is a piece of cake. It only requires a chatbot builder. This chatbot robot builder is an app that will help you create bots that are accessible on Facebook Messenger. Most platforms are easy to navigate and use.
Chatbot robot is a new channel to invade chat blasting. If social media platforms and bots will pair up, it will be quicker to reach a broader range of users, people, or customers. This will help in expanding and promoting their business. Moreover, with the automation that bots are offering, everything will be easy and accessible.
What are chat blasts?
Customer engagement and creating traffic is essential in digital marketing. One way of improving these is by chat blasting. This is a way of connecting to your customers and endorsing your page through messaging. A chat blast creates a connection with customers. First, you will have to create a chatbot robot page to make chat blasting possible. Push notifications are responsible for sending messages on the Facebook messenger chat app. Those with Facebook ads are not free. Chat blasting is like email blasting. The only difference is the choice of social media platform to use.
A good chat blast must portray an exciting and conversational interaction through messaging. Also, it should provide site visitors with an informational conversation. Other than these, it must possess a sense of urgency. Customers would always want a quick response which is why you should opt to using chatbot robot. As we know, an interrupted conversation can get annoying at times. On the other hand, a fast response is what people are looking for. Chat blasts are paving the way on Facebook Messenger. Using chat blast on Facebook, Messenger is engaging and efficient for some business owners.
How to get more subscribers on Facebook Messenger
When a specific Facebook page sends a message to you, there is a high chance that the user will automatically subscribe to you. For you to receive some broadcast, someone from Facebook Messenger must send you a message. Every reply you submit counts so using a chatbot robot would be a wise choice.
The agenda is simple; you have to gain vast numbers of people sending messages on your Facebook page through Messenger. There are possible ways of achieving the goal of earning more subscribers. Here are helpful tips on how you will be able to attract more subscribers.
Link to Your Bot (Via Email or Webpages)
Creating a link for the chat sign-up page is essential. You must also include all your blog posts as your call-to-action. It is helpful to attract more people and persuade them to subscribe to your Facebook messenger for more information.
Add ‘opt-in’ button on all website contact forms
This “opt-in” button is a method used by most firms in digital marketing for subscription purposes. This button allows a customer to send mail or messages to enable marketers to convey information. The opt-on button will be a bridge to let you earn more Messenger subscribers. It is easy to navigate, copy, and paste the plug-in code in the website forms. This can also be included in your chatbot robot.
Installation of Facebook chat on your website
Embedding a Facebook chat application on your website will increase your contact list on Messenger. This method can help you reconnect with your visitors without initiating the live chat. If you have a chatbot robot for your social media accounts, you will surely improve your customer engagement.
Attach Auto-responders to your Facebook posts
Some people on Facebook love to leave a comment on Facebook posts. Attaching auto-responders on Facebook posts will open the possibility of messaging them back on Messenger. If they respond to your message via chatbot robot, they have now opted into Messenger.
How to do chat blasting?
Create a chatbot page
First, create a folder to achieve the organization of messages. You may name it in the most remarkable way you want. Being creative when it comes to page creation is an edge to make your visitors stay. From the folder itself, you may now create a page for your chatbot robot.
Add your content and put widgets
Widgets are essential to attain home screen customization. Also, these are necessary to sort the most important data needed for chatbot robot. Widgets are movable across the screen. Moreover, it will help the users to multitask. These widgets will make it easier for the users to access texts, answers to FAQs, images, videos, and some elements in navigation.
Add triggers for FAQ’s
Triggers are essential to attend to the frequently asked questions of users. Putting triggers like “directions” or “make an appointment” is helpful to direct users to their desired responses. If someone asks about directions, a chatbot robot will direct the user to the map and address.
Test the bot
It is necessary to test the bot before launching it. It is possible through using keywords in Messenger to trigger the bot. Next, you may click “Test this Bot” anytime from the editor of chatbot robot content. Afterward, you may now share your bot.
Significance of chat blasting
Chatbot robot plays an essential role in chat blasting with regards to customer service. It handles different queries, such as providing coupons, scheduling appointments and attending to inquiries. Also, it gives directions and more information about a specific business or brand. Moreover, a bot is a helpful tool to promote chat blasting. It is a more natural way to reach the customer’s concerns online. Chatbot robot does tasks automatically in a chat interface since it is a programmed software. It helps resolve customer’s complaints. Furthermore, AI are friendly customer support software.
People seek for an instant response to their queries. A chatbot is helpful in chat blasting, for it provides answers to FAQ through triggers. These generated triggers answer to common questions of customers. Some people would prefer browsing on the internet these days. In a snap, every detail is accessible online. Everyone will benefit from using chatbot robot. The convenience it gives to users is unquestionable. It also creates a sense of reliability for your customer service team. It is a modern tool to promote businesses online. In just several clicks, you are good to go.
Make your chatbot robot with us!
In this digital age, People have all the means to achieve anything with the help of innovated technology. Chatbot robot could be your best all-time buddy in chat blasting. It provides convenience for users. Are you looking for a perfect bot creator? Herobot is here to give a helping hand. Accessibility of your chat blast would be better and engaging with the help of chatbot robot. Join Herobot now and give your users a spectacular experience in accessing your chat blasts.
In the past couple of years, numerous brands have begun to use chatbots in their digital transactions with customers. Some companies have also started utilizing chatbots in their marketing campaigns. A Chatbot can be a great tool for increasing or boosting the efficacy of more facets of their email marketing.
Chatbots have been everywhere for years. Still, they only recently attaining conventional popularity, due to huge development and breakthrough in technology surrounding bots. Email marketing remains the most successful and powerful marketing formulas in the digital world. In addition, it is one of the most profitable any business can implement.
Actually, for each $1 a business spends on an email promotion, it earns or receives $38 revenue on investment. If you believe email marketing can’t get any greater or better, then think again. Currently, a lot of businesses have begun to purchase the most recent technological trends like chatbots.
This technology allows brands to effortlessly hook or obtain new audiences like millennials, while still keeping up your connection with email subscribers through email marketing. Are you looking for something new to enhance your marketing strategy? Here is Hero Bot, your innovative partner in making your marketing goals successful. Let’s take a peek at how email marketing and chatbots fit together.
Traditional Marketing with the use of Email
Traditional marketing is a wide-ranging category that includes many arrangements for advertising and marketing. Additionally, traditional marketing is the most distinguishable form of marketing, including the advertisements that we appreciate and learn every day. Every company selling a product or service applies one or more types of traditional marketing as part of an advertising strategy. Small businesses and entrepreneurs, who may have little marketing budgets, usually utilize print marketing to advertise to customers.
Email marketing is defined as the use of email to build deep connections with potential customers or clients. Email marketing is one part of internet marketing, which incorporates online marketing via social media, blogs, etc. It is essentially the same as a direct mail not including that as an alternative of sending mail through postal service, messages are sent directly and electronically via email.
Email Chatbot vs. Traditional Email Marketing
One of the most convincing advantages of chatbots from a marketing interpretation is that messages forwarded or sent through bots have much greater access than email. Bots can have click-through rates varying from 15% up to 60%, and even the bottom-most end of that spectrum exceeds the standard email marketing click-through rates, which is only 4%. It could be that the reason click-through rates are so much outrageous for bots is that because they comply with users’ liking to bring a personalized experience.
Apparently, a benefit that chatbots have over email marketing is that users have to give a direct or understandable authorization to receive messages. Through bots, brands can rapidly make it to their target or selected audience, on the platforms they regularly use. The interactivity given by chatbots can also be a blessing or advantage for eCommerce businesses who are really trying to facilitate purchases by using the latest technology.
On the other hand, one of the most prominent advantages of email marketing associates with the usage behaviors throughout generations. Email is the only real, genuine, and open platform. Not everyone has a Facebook account, however, everyone has an email address. It is fundamentally our crucial digital identity that is necessary for registering for any other account we access online.
Don’t throw Email out just yet
Yes, chatbots are indeed
promising and are currently more powerful than emails. However, you must not
email out just yet.
One of the greatest advantages of marketing through email is related to the behaviors of usage across generations. A statistic has shown that more than 50% of people that are aged 55 and above say that they won’t opt to mobile devices first in checking an email. This, therefore, indicates that they have a wider disinterest in mobile as their main device. This means to say that this demographic is not enthusiastic enough in responding to instant messages quickly unlike their younger counterparts. In addition, older generations are more used to receiving promotions via email.
The second great
characteristic of email is that email is an open platform. Let’s think about
the fact that not every people have a Facebook account. Also, not everyone uses
the same device or operating system. But, everyone has their own email address.
Basically, it serves as people’s key digital identity, which is a requirement
in registering for any other online accounts. Therefore, this means that there
is less friction in finding customers or audience, and moreover, you can reach
almost everyone on the web.
Additionally, emails are easy to share. With a simple hit of the “forward” button, all user can easily share a good email. When using emails in marketing, you can just give your audience a reason to share your email, and then you can widen your reach easily.
So, which is better, Chatbot or Email?
There is no ‘one-size-that-fits-all in this argument. Whether you opt to prioritize chatbot marketing or email marketing depends on your business’ nature itself, as well as your customers and audience. Those who can take advantage of email marketing are businesses that have older audiences. However, iterating for a highly engaged customer via email newsletter can be quite difficult, so you better be prepared and do it well. Email is also great for those who want to send out longer contents.
However, businesses with audiences in younger age must definitely consider using chatbots. With the use of chatbots, businesses can quickly reach a targeted audience, on whatever platform they are often using. Startups also benefit the use of chatbots with immediate feedbacks, this enables them to implement feedbacks, and quickly tailor their messaging. The interactivity provided by chatbots is also advantageous for businesses wishing to facilitate purchases with the use of the latest technology.
You should also try to utilize bot email and chatbots, or use an email chatbot. In this way, you can reap the benefits that each platform provides. For instance, you can reach a bigger audience by promoting your bot in your newsletters, highlighting its exceptional benefits and encourages users to quickly sign up. You can also consider cultivating lead through email by offering your audience some resources to help them decide on their purchases. Then you can use your bot to answer the remaining questions they ask and close a sale.
Email and chatbots do not have to be enemies and subject to arguments. Make them work together, and you will be surprised by how a great team they are. Yes, chatbots are promising, especially in the future. However, today, it can be great to consider both email and chatbot for your marketing strategy.
Chatbot and Email Integration to Reach Your Marketing Goals
Chatbots and Emails, in many
instances, have different purpose and role. It is necessary to understand which
program or platform is perfect or appropriate for certain use-cases.
are significant for informing or revealing the details of your brand. Chatbots
let you offer solutions in a well-timed manner. Why do chatbots and email
marketing integrate each other? Here’s why:
Chatbots and email marketing grant you to engage users through different types of content. With chatbots, you are always available. You can include short snippets and add direction to external resources. Emails let you give more in-depth experience through a sequence of rich media messages.
For instance, you can bring up in your email that the brand has a customer service Chatbot and that a user can communicate and connect anytime. One more way is to use the Messenger chatbot to assemble email addresses. Usually, it works by offering content through your bot and asking if they would like to receive the same media via email.
E-commerce business owners can also take advantage of both channels. Users can now choose and order products from bots directly. You can support this by sending your audience personalized emails with your product. For instance, a user that purchases a beauty product through a chatbot should be given detailed instructions on how to use it through an email.
fascinating to see how new technological developments adapt to the market and
what they can do for business. On the other hand, if something new came out, it
does not necessarily mean that it shall take the place of something old.
Chatbots are becoming famous for many businesses, and email can still be
effective as it was before. Consider combining the two platforms and see how it
can help you achieve success.
Now is the time to get your business to a higher level. Do you want to know how an email chatbot can work for you? Reach your marketing goals now with HeroBot, your innovative partner. Get in touch with HeroBot today, and we’ll help you reach success more efficiently!
With Facebook Messenger application readily
available in all mobile devices, there’s no way you can go wrong about using it
as a platform to establish your business visibility. Thus, Facebook messenger
marketing enters the scene with the promise of outshining traditional email
Indeed, the sky is the limit because Facebook messenger allows you to boost your customer’s engagement and accomplish tasks without worrying about delays.
On the other hand, adopting messenger chatbots will
certainly give you an edge as a marketer over your competitors. Why? From
responding to customer’s inquiries, obtaining information from them – you name
it. Messenger Bot can really do your thing!
Facebook Messenger Marketing relies on the basic concept of using Facebook Messenger as a great medium to get your name on the market. It entails excellent marketing functions and countless opportunities for businesses.
Getting to know this amazing stuff: Facebook Messenger Chatbot
Messenger Chatbot is an automated messaging
application giving you a chance to advertise your business on a large scale and
interact with each possible customer. Be mindful that messenger chatbots aren’t
like any other computer programs functioning merely on a computer approach. It
can do better than that!
With the power of conversational interface or CUI, you
have the privilege of speaking to your customers in human terms. Meaning, these chatbots can be socially
customized than traditional bots, which are really technological in
Interestingly enough, customers can message you anytime or anywhere just as they would to a friend. The whole messaging part is just one of the ways of triggering your interaction with your customer; chatbots are bound to do more than just to chat. Apparently, with HeroBot and our chatbot tools, you can utilize these bots to work with other essential functions.
Facebook Messenger marketing is expected to reign
in the marketplace in succeeding years or decades. Being the biggest marketing
platform introduced for the past ten years, it remains sturdy and patronized
for its efficiency.
85% of customer business communication is predicted of not expending into any human communication anymore by 2022. Thus, if you are one of those who are capable of pulling off this new technology, then your business will probably benefit from these messenger chatbots. In fact, it can really be a great deal for startups or businesses that were long-established.
But how will you do it?
In integrating chatbot on Facebook Messenger, there
is a need for you to create your Facebook business page first. Afterward, you
are to choose the kind of chatbot builder that will enable you to engage with
customers similar to features of Facebook Messenger. HeroBot, however,
concentrates only on Facebook Messenger as it is widely used.
Upon choosing which tool you will use to build your chatbot, you have to connect it with your Facebook Business Page. Then, Voila! You can now enhance your chatbot and launch them on your page.
What can you get with Facebook Messenger Marketing?
Through messenger marketing, you can easily reach
thousands of people to whom you can introduce your business along with your
products/services. Messenger applications were acclaimed to be the biggest and
most efficient channel. So, you are left with no second thoughts of considering
this as part of your marketing strategy.
Using Facebook Messenger chatbot can put your
marketing strategy and of course, your business on top. Executing your
marketing tactics, like surveys, drip campaigns, customer service, or chat
blasts, is much easier as it is all automated. It only takes you a few clicks,
and you get the hang of the benefits of messenger marketing, especially when it
comes to audience reach.
In actuality, Facebook messenger marketing
guarantees you 10x to 80x of engagement rates better than a typical Facebook ad
or that of email marketing.
So, if you are looking for a place to where your marketing efforts would be recognized, HeroBot is an ideal platform to consider. We offer lots of unique messenger tools and even tactics to guide you as your business progresses. We can also help you deliver messages, acquire contact information, craft excellent drip campaigns, and the list goes on. These are all possible with chatbots, which can be made easily without the need of such encodings.
Who uses Facebook Messenger Marketing?
Almost all business industries and companies are
utilizing Facebook messenger marketing for its operations. It is genuinely beneficial
from business to business, business to consumer or practical businesses selling
goods or services.
Throughout the years, numerous influencers and
marketers are encouraged to employ Facebook messenger and chatbots in boosting
their marketing appeal. The use of these chatbots also made it possible for
businesses to perform more functions, as to gain more supporters.
The top twenty industries using HeroBot chatbots are as follows:
Real Estate Agent
Shopping & Retail
Internet Marketing Service
Social Media Agency
HeroBot presents you a library of messenger chatbot templates catered to different kind of businesses. Learn more about it, and find out how HeroBot can be of best help to you.
Facebook Messenger Bots and Its Benefits
It might take you a day and a lot of stress if you
will be responding to customers with just using Facebook Messenger. Thus, as
Facebook Messenger Bots were introduced to us, one will never be bothered
anymore in case of inactivity to attend to numerous clients.
These bots are instructed to automatically reply to inquiries; therefore, rest assured you will be able to handle and get back again to the questions once you become available. An advantage, still, of these chatbots is it encourages higher click and read rates than typical Facebook advertisements.
Read, Open and Engagement Rates of Facebook Messenger Marketing
80% and 20% are the average read and click-through rates
of HeroBot users, respectively.
With that being said, if you are a user of HeroBot and you send chat blasts, you are entitled of getting the mentioned rates in the first sixty minutes of launching your own Messenger campaign. Comparing this to email marketing, Facebook messenger chatbots are unquestionably advantageous.
Facebook Messenger Subscription Messaging
Interestingly enough, Facebook has its feature of allowing businesses or users to communicate with people on their contact lists. With subscription messaging, you only need to agree to subscribe to a Facebook business page, and it is all set.
Facebook Messenger Ads
If you are seeing Facebook advertisements wherein customers can click-through it and invite them to send a message to a particular business, these are called the Facebook Messenger Ads. This kind of ad may look like the conventional advertisements, yet, it can make users be automatically added to your Messenger contact list. This also helps you reaching high conversion rates as it also launches messenger bot sequences upon instigations.
Capabilities of Facebook Messenger Chatbots
We are not overreacting, but Facebook messenger chatbots can do almost anything. The following are just some of its specific capabilities:
Expanding your contact list
Segmenting customers according to their interests, type, and the likes
Dealing with a large scale of customer inquiries as well as requests
Communicating personally with customers in an interactive platform
And the list goes on . . .
To be more specific, Facebook Messenger can also
Creating Facebook Messenger Bot for Free and Online
HeroBot is providing excellent and highly developed chatbot builder in town, and the great news is that all are considered FREE. At HeroBot, there were varying options to choose on, and you can assure that it is far from programs offering chatbot technology, but with only a few free of charge services.
Setting up Facebook Messenger Bot
Setting up a Facebook Messenger bot is amazingly easy. First, you simply need to select a Facebook Messenger chatbot builder. Options are all available on the internet to choose on. HeroBot, for example, is free and doesn’t require much of the encodings. After you have selected a chatbot builder, connecting it to the Facebook business page is next in the process. Then, you are now ready to create and enhance your first Facebook Messenger bot.
Automating Facebook Messenger
Through the use of messenger bots, you can automate your own Facebook messenger marketing. In doing so, you only need to set up a HeroBot account, connect it with your Facebook business page and then it’s done. Notably, Facebook Messenger could be one of the most effective marketing strategies that any forms of business can employ.
Messaging and its Power
It was then found out that most of the customers in
the current era are choosing the style of messaging over emailing and calling
when it comes to showing their interest in a business. Thus, businesses turn to
improve their messaging tactics and even try using live chat to deliver their
Creating chatbot, perhaps, is the best way of
conveying messages and responses in the speed of light. Therefore, businesses
are using these chatbots to automatically reply to customers. The chatbot will
then acknowledge inquiries after the customer hit the “Send Message” button.
In the whole responding process, it is essential to be knowledgeable about how to create the entire bot sequence. Messenger chat is just one of the great features of Facebook Messenger. One can also make voice calls or voice messages, group video, send attachments, and so on. Also, Facebook Messenger chatbots can function to get shipping and event updates, give out surveys and questionnaires, and some of the other things beneficial to businesses.
Facebook Business Terms for Messenger Banning
You have to bear in mind that abusing Messenger
application or using it for unruly purposes can cause your Facebook business
page suspended or restricted to perform specific tasks. Your Facebook Business
Page might be banned, but rest assured that if this happened, it wouldn’t
affect your existing Facebook marketing outlets, like the page itself, your
groups, Instagram account, etc.
However, take note that if you receive a Facebook
message which says limits had been placed to your Facebook Business page, it
only means someone just reported and blocked your Messenger bot. Upon receiving
such, you are limited and confined to using some of the Messenger features.
You are still able to respond to messages, but you
are confined from messaging tags, from subscribing to broadcasting and
Writing a request to Facebook is the only way to get your ban lifted. Since requests are examined and reviewed manually, you have to wait a little longer after the time you have sent the request.
Reasons for Facebook Messenger Banning
There is no identified case wherein a Facebook page
is banned from Facebook because of Messenger violations. Yet, limitations can
be applied to a page in terms of broadcast and sponsored tags, message tags,
and even to subscriptions.
Apparently, a high block rate is the actual reason
why a page is incurring the Facebook penalties. A signal is sent to you if you
are blocked or if in case someone was displeased with your service or your
On the other hand, HeroBot is not implementing any of the Messenger capability restrictions. As a verified Facebook partner, HeroBot makes sure Facebook pages will not be controlled in this specific platform. Facebook set these rules which are continuously adhered to by HeroBot.
Reasons People Are Banning a Facebook Page on Messenger
The following might be the reasons why people ban a business Facebook’s page on Messenger:
Some users aren’t knowledgeable about how to unsubscribe to a service. Thus, they are left with no choice but to block the business from messaging them.
At some point, customers are annoyed if they are getting messages too frequently.
Customers do not like weak content.
Thus, to avoid getting banned on Facebook messenger, you really need to observe keeping your block rates. If there’s an escalation observed with the rate, you have to study at what point you’ve got a problem.
Average Block Rate on Facebook Messenger
The percentage of people, who decided to block a
page from sending messages, is what you called the block rate in Facebook
You have to accept that no matter what you do, 1-2%
could be the actual rate of people who are going to block you.
Thus, you have to be aware that when your block
rate increase by 3-5%, there’s a need look after what might be the problem and
what can you do to avoid a further increase in the block rate.
Unfortunately, if the rate goes beyond 5%, then it
is already a concern to be examined.
Even though the percentage rate is not yet identified, studies determined that a business with a block rate hitting 8% is at high risk of being banned on using Facebook Messenger.
Checking Block Rates in Facebook Messenger
To check block rates, you have to click “Insights”
and then “Messages” in the wall of your Facebook Business Page. A percentage
number would appear at the top of the page next to the number of people in your
contact lists and thus, indicating your block rate.
So, if you decided on keeping up with Facebook
Messenger Marketing, you need to focus on keeping your block rates low by 3%.
Toggling your dates is also vital in understanding your average block rates weekly, monthly, or quarterly. If it just happened that your block rates continue staying above 3%, it is vital to make adjustments with your chatbot marketing tactics.
Preventing People from Blocking Your Page
An option to “Stop” or “Unsubscribe” can save your
business’ life. This is for that significant reason that users will not be only
left choosing the block option. Thus, including an unsubscribe button in your
sequence will help you in many ways.
Moreover, the Unsubscribe button makes users in your contact list feel that they still have the power to decide whether they will continue availing your service or not. On the other hand, it will assure them that you offer legitimate services as they can easily withdraw from your chatbot sequence if they wanted to. You should remind yourself of the following if you wanted to avoid yourself from continual blocking:
Frequent sending of messages might annoy possible
customers. Thus, moderating the pace of your messenger bots is indeed a great
way to prevent persistent blocking of your Facebook business page.
Irritating message contents is a big NO for your
customers. Thus, make sure you create pleasing contents to keep on track.
If you are to send messages to your customers at 2 or
anytime in the early morning, expect your page being blocked. Learn your
customer’s most convenient time.
Give clear and comprehensive instructions to users
about your unsubscribe options. Trust me, they really help.
These can all be done with HeroBot offering features that are easily adaptable on Facebook Messenger chatbots.
Can One Use Messenger Chatbots on Instagram and WhatsApp?
It is only by 2020 that a user can make use of chatbots on other applications such as Instagram or WhatsApp. Apparently, this can also be possible only if Facebook collaborates with these messaging applications.
Can one use their Facebook Messenger bots on their Facebook group or their personal account?
Sadly, it can’t be. Messenger chatbots work only on business pages. Setting-up Facebook business page is easy and can be used for various purposes. It can even be your own personal brand page. Once you created a Facebook page for your business, you can be able to do several things with your Messenger bots as you wish.
The Concept of Marketing Bots
With the evolving technology, marketing bots were devised as a program that interacts and engage with users to offer marketing services that were originally handled by humans. They are commonly known as chatbots. The function of chatbots is not limited to just having a conversation with humans. Among the ocean of bots today, Facebook Messenger bots are the most effective. These Facebook Messenger Bots dramatically reduce significant amounts of required time for interacting with every customer through Facebook messenger.
Facebook Messenger Chatbots: The best bot service for websites
Yes, you’ve read it right. FB Messenger chatbots are the best chatbot service for websites, as Messenger bots enable persistent, automated, fast, and easy interactions on several devices. In fact, many websites use their own integrated chatbots, however, conversations both live and die within the website. Messenger enables people to communicate perpetually and can make the conversation go indefinitely. Moreover, with WP-Chatbot or WordPress plugin, it is simple to integrate a Messenger chatbot widget on a website.
What is the best Artificial Intelligence chatbots available on the web?
The best Artificial Intelligence chatbots available on the web are those bots that can be simply set up and easy to incorporate with existing marketing tools. Most of the time, AI bots require complicated codes in order to develop. That’s why marketing teams find it hard to access it, as they do not have sufficient skills and budget required for developing one. Luckily, here’s HeroBot. This is a great alternative, as it won’t require any complex coding or whatsoever. Moreover, Herobot is specifically designed for Facebook Messenger. This is because the Facebook messenger is the most ideal marketing platform that has a great level of customer reach and engagement rates.
Facebook Messenger bots: Can agencies benefit from them?
Well, the answer is yes. In fact, agencies build up
a large percentage of HeroBot’s customers. Here are the two reasons why agencies
are avid users of HerBot:
The first reason is that agencies utilize chatbots
to retain and acquire clients or potential clients for themselves.
Secondly, agencies provide Messenger bot services
to their customers, which adds value to their customers and profits for the
In addition, HeroBot offers special rates for agencies,
as well as a frequent discount for up to 50%. Agencies plan to include 25k free
contacts, onboarding support, unlimited Facebook pages, and unlimited pro plan
features. Contacts are gathered from all of the agencies’ Facebook pages.
Moreover, agencies also use HeroBot to acquire multiple levels of access for contributors or admins, client logins for teamwork, and a team dashboard to cohesively tie it all.
How will agencies utilize chatbots?
Messenger chatbot marketing is a hi-powered tool to
generate profits for agencies. An agency could offer chatbot services to their
customers. In order to do this, an agency should acquire the agency plan of
HeroBot. This will then allow an agency to develop an infinite amount of
chatbots on an endless amount of Facebook pages.
When developing chatbots, the agency can cooperate
agency-wide on ventures. An agency can even invite their clients to join in the
process of chatbot creation. Additionally, transferring of chatbot ownership
from the agency to the customer at any point of time is easy.
An agency can include chatbot as part of its service offering to customers. This can add monthly retainer fees and one-time development fees.
Are AI chatbots a new innovative technology?
As trends in marketing continue to go and change,
chatbots aren’t relatively new. However, it is just recent that Messenger
chatbots became easy to make. Everyone in the industry of digital marketing
understands that trends, innovations, platforms, and technologies rise and fall
unexpectedly and rapidly.
Chatbots are, in fact, one of the most fluctuating
trends in the marketing industry. Some chatbot making companies may rise then
fold in just a matter of months. And talking about Messenger bots, Facebook
adds new features and capabilities on a regular basis. In addition, bot
developers continue to make chatbot creation easier than ever.
All of these info has not become widespread yet. This means that several marketing groups are just unaware of how easy it is to have a chatbot and to keep it running.
Should you have a knowledge for coding in order to create a chatbot?
Absolutely not. In fact, chatbot creation won’t
require any coding skills or whatsoever. If you can read, click or think, then
you will be able to create a chatbot. You can make NLP (natural language
processing), long and even complicated chatbots without typing a single line of
Essentially, chatbot creation indeed takes some time. Likewise, since some chatbot sequences are complicated, creating them will require cautious planning and thinking. On the better side, you will not be required to learn the intricate skill of coding.
Are making chatbots costly? How much would it cost to make one?
Good news for all the business owners who want to
create their own bot! HeroBot is FREE! You may think that “Oh, it’s free,
but we might have to pay for indeed useful functionality.” Actually, it’s
not. We mean it’s free as in you can create and launch an infinite amount of
powerful bots for bulk messaging, Facebook ads, websites, on an infinite amount
of Facebook pages – endlessly.
Marketing software is big business. One prevalent
software assists in providing search engine data and track rankings. If you are
an agency, acquiring the software will save you for up to a thousand dollars a
Now take a look at this and compare that price point: $0 for a completely new and firm marketing channel that can reach over a billion people in the whole world, in every industry. Taking into account that you choose the best chatbot creator, the chatbot making is not over-expensive.
How long would creating a chatbot take?
Actually, you can make a complete Messenger chatbot in less than a minute. HeroBot offers tons of pre-made Messenger chatbot templates that suits for several types of industries like real estate, doctor’s offices, podcasts, e-commerce, realtors and agencies. When you customize and use these pre-built templates, you already have a complete start-to-end marketing cycle made for your business.
Facebook Messenger Chatbot Marketing – Is is time-consuming?
With the use of chatbots, your marketing and
customer interaction is continuous and completely automated. What might take
massive amounts of hours before will just require you a relatively small amount
of time in setting up a chatbot, as making one won’t take much time at all.
Before, it would take efforts and a lot of time to dig deep in the intricate Facebook business page in order to see messages sent to you by customers. This is why marketers or marketing teams love Messenger chatbots. Messenger chatbot is one of the few approaches which enables marketers to communicate with hundreds of thousands of customers simultaneously on a personal level of engagement.
How are messenger chatbots being used by businesses?
Messenger chatbots are able to execute hundreds or
thousands of task, such as ordering pizza, arranging your schedule, find the
latest news or information regarding the weather, or even find your partner for
life. The full potential of Messengerchatbots is mind-blowing can be
overwhelming, that’s why some people may get shy of using them.
There are hundreds or even thousands of possibilities on how to utilize messenger chatbot. Here in this article, we highlighted some of the top ways how HeroBot users utilize their chatbots on a daily basis.
You can connect a messenger chatbot into any Facebook post, and then wait to see it do its magic. The bot will automatically invite everyone that comments on the post to join your Messenger contact list.
With a messenger chatbot, you can send messenger chats to a selected or large group of contacts, all at the same time. The open rates averages from 50% to 80% and the response rates take the email out of the picture.
Click to Messenger Ad
Having a chatbot is just like a Facebook Ad, except the fact that rather than driving CTRs into a landing page, you can add contacts to Messenger, wherein you can execute drip campaigns then segment them, and remarket them forever.
Integrate this little plugin in any of your website’s page and boom! You have the most ideal way to amass an enormous amount of Messenger contacts. This plugin is absolutely easy to set up using WordPress.
Is there an alternative to Chatfuel and ManyChat?
In reality, there are marketers that find Chatfuel
quite difficult to use. The provided free plan of Chatfuel offers limited
functionality, which makes it hard to decide if going for a paid plan is ideal.
That’s where HeroBot comes in. HeroBot is a perfect alternative to Chatfuel, as
HeroBot allows users to dive into the wide ocean of Messenger chatbot tactics
and techniques without the need to spend any cost.
Aside from Chatfuel, HereBot is also the best
substitute for ManyChat. Although there are many chat platforms that already came
into reality, HeroBot won’t let you down with its fast-pacing capabilities.
Hence, it can provide you a maximum number of features and benefits, and also its
most excellent functionalities.
One thing that makes HeroBot stands out among the rest is being an industry-leading integrated together with WordPress. With the highest advancement when it comes to NLP (national language processing, it is more highly developed in Artificial Intelligence. Other additional best features of HeroBot are an accessible user interface, the much better value of the price point, no massive bugs, instant response, modern features, and its legible stability compare to the other chatbot engines.
Making and Selling Chatbots – How would you do it?
Chatbots can be one of the vital elements of your marketing plan to serve potential and existing clients. But you should jot down first the important key points before going ahead into the final details.
Know your market very well—the main goals and target.
You have to comprehend first who are your clients and what are their needs.
After getting and compressing the necessary
information, make use of the Facebook chatbot as the solution.
It’s up to you if you want it prepaid, installment,
or postpaid plan. You can make them pay upfront for the development of the
whole chatbot, another fee for the ongoing process, and charge for a
subscription if only necessary.
With today’s modernity and opportunity, Messenger bots categorized as the rapidly-expanding and highly-growing ROI in most of the marketing outlets. Now is the time to be smart and make one step ahead in using chatbots. Thus, it’s better to take advantage of it as an inclusion in your marketing services.
Creating Messenger Bot – What would be the best and possible ways?
So, you have already noted the essential details
about chatbots. The thing is, how would you apply all of them and create one
using some of the best ways?
Choosing a Facebook Messenger chatbot that doesn’t have required coding can be the quickest way to make one. After selecting a chatbot builder, integrate it with your Facebook Business profile. That should be easy for you now to decide on what will be your chatbot is. Next, you will just have to follow the needed procedures on how to build up your chatbot. Once you’re done with each step, then you can finally handle and manage your own messenger bot.
How would you know if it is the best Messenger bot?
One way to label the Facebook Messenger bots as the best is through its highest rate of success, which often associated with characteristics. Some of the successful chatbots under Herobot creations were compared to the best Facebook Messenger bots, and these similarities were found:
Understandable subscribe and unsubscribe directions
Available gifs and images
Trouble-free instructions in getting into the main menu or answering a question
Capable of responding to different users
Capable of switching into live operator if needed
Engaging with chatbots can be actually enjoyable. Customers find satisfaction in it, especially if the bots have been almost perfectly created and improved.
Building your chatbot and starting messenger marketing
How much would it cost?
Good news—building a chatbot doesn’t cost you a single penny. With HeroBot, it’s all free, and you can make tons of it—as many as you want. On the other hand, there are indeed some chatbots wherein you have to spend dollars from the primary setup down to the constant maintenance. Thus, if you’re a beginner in using chatbots, it’s highly recommended to go for a Facebook Messenger chatbot builder that won’t give you a headache. Like HeroBot—aside from it won’t be a pain to your wallet or pocket, it’s also efficient to utilize.
What are the technologies you need?
You probably wonder what the technologies and systems behind chatbots are. They’re actually so simple, something that isn’t out of your league. All you need to keep track on your list is one—Facebook page. Facebook seems to be the universe for different kind of users. It’s one thing to consider when starting a chatbot. The number two falls down into chatbot builder. Of course, when you construct something, you must have tools with you. For the third major requirements, you need the help of your brain. It’ll be your instrument to come up with something, not just good but the best.
Chatbots, specifically the ones under Facebook, have been the major place for a large number of marketers. No matter what their expertise is or their range of budget to spend, all have the rights and freedom to create chatbots. Indeed, Facebook Messenger chatbots are the ideal platform to start your venture.
‘No Coding’ Chatbot – How would you do it?
To help you skip the process of coding, you need to look for a chatbot builder that doesn’t require you this. HeroBot, for example, and other options from the list, don’t take too much of your sweat and efforts to set up and create one. Purposely designed for Facebook Messenger marketing, HeroBot, and its excellent features will absolutely give you higher and bigger advantages.
Free Chatbots for Facebook – Where can you find them?
Facebook has also been filled with a lot of free chatbots. These are also available in the vast ocean space of chatbot builders. To give you a definite example, with HeroBot, you can make a chatbot that’s called ‘chat blast.’ The chatbot can simultaneously send a message to a massive number of followers. Most of the outstanding Messenger bots with highest-qualities offer free chatbots services.
What are the ideal platforms to use?
The online world is already full of the same faces.
Sometimes, it’s hard to recognize which stands out the most. Hence, if you want
to be different and always go for the unique one, you have some specific place
to go. You can create a customized chatbot that is personally designed or arranged
by you. But for you to do that, then you have to go through with the process of
Here are some of the open source platforms that can
assist you in building your own chatbot:
Microsoft Bot Framework
So, if you’re up for an accessible chatbot builder
and want to create one without tiring yourself for some rumbled codes, your
best pick is HeroBot. It’s hassle-free and doesn’t take so much of your time
Customer-Friendly Chatbots – Which platform is the best?
As an online marketer, there are times where you
have to entertain customer queries and inquiries. The problem is, you’re not
available 24/7 just to accommodate their concerns. You wouldn’t want to lose
customers just because of late replies or not being able to respond instantly.
But you don’t need to worry. HeroBot provides you a
helping hand in which you can create programmed responses that accompany their
issues. Also, HeroBot featured Live Operator that connects the clients to human
support so their concerns will be addressed.
But you don’t need to worry. HeroBot provides you a helping hand in which you can create programmed responses that accompany their issues. Also, HeroBot featured Live Operator that connects the clients to human support so their concerns will be addressed.
Creating a Bot That Answers Questions in Reality
There’s another mind-blowing fact about chatbots. Did you know? You can actually make a bot that gives a response to real-world quests. Proper and careful programming is the key to make it possible. With the Q&A feature of HeroBot, you can develop a chatbot with the use of a system that triggers and ignore words. Just keep in mind that starting it up will need a little bit of hard work from you. But the good thing is—you can finish it without encountering some codes.
Are you Looking for Real State Industry Templates for Chatbot? Find out here
The world of real state is also growing fast. Every day, there’s always a new business to handle. So, as someone in line with real state industry, how do you think a chatbot can help you?
HeroBot can provide you a template for free. It organizes plenty of tasks that are needed by realtors on a daily work basis. That includes listings, schedules, and planning. Not just that because the bot can also sort out users according to their right categories such as buyers, sellers, and renters. Thus, it would be much easier for you to look for prospects.
Chatbots – The Major Players and Company for Best Tools
Every day, there’s always a change happening in the
Chatbot world. Since technology continuously moving, it’s kind of difficult to
maintain and secure a position on the lists. Hence, it’s really a struggle to
keep your ranking for a long period of time. Meanwhile, here are some of the
major chatbot companies connected with Facebook:
WP-Chatbot. For WordPress users, it’s an effective and handy tool for Facebook Messenger that can be used for plug-ins.
ChattyPeople. It’s a marketing-friendly platform in Messenger.
HeroBot. For those who value quality and money, HeroBot is the best resolution you need. It’s legibly proven and tested under the big names in marketing such as Neil Patel and Brian Dean.
“Must-Knows” in Creating Chatbots and Messenger Chatbots
Creating a chatbot in this time and space can never
be considered a problem with the constant advance in technology. But, in case
you haven’t got any knowledge with creating your own through a development
framework, then let HeroBot do the work.
HeroBot can also help you in integrating these chatbots with Facebook Messenger, allowing you great power to do tasks to connect more to your audiences efficiently. Tasks include creating options, answers, or questions with the mission of engaging the target market. With choosing HeroBot as your chatbot builder, you are freeing yourself from a stressful and complicated process of creating customized chatbots.
Adding Messenger Chatbots to websites
One popular way of adding Facebook Messenger Chatbots to websites is by adding inconspicuous and reliable widgets to each of your pages. Most of the time, widgets are seen positioned in the lower right-hand corner of the page but remember that you can always customize it mainly using WP-Chatbot or WordPress plugin.
Using Messenger Chatbots in E-commerce websites
Utilizing messenger chatbots in e-commerce websites is indeed a helpful way of keeping up with several tasks. It can function as your own de facto fashion consultants aiding you from browsing on styles and products, on processing orders, providing shipping updates, and much on answering common inquiries from clients. These chatbots can guide clients choosing products which are a perfect fit for their preferences. From purchasing processes all the way to delivery and keeping customers updated with their purchases, messenger chatbots are doing their thing with e-commerce websites.
Making use of Messenger Chatbots for lead generation
HeroBot’s clients prove that this powerful chatbot
builder is helping them keep up with their leads. Messenger chatbots are
effective lead generation technique which can be best employed in any kind of
Subsequently, these lead generation chatbots are
adhering from a sequence of qualifying questions first and then ends with an
invitation of using Facebook and absolutely free consultation for customers.
Using messenger chatbots also entails control over the segmentation of your audiences. With employing such to your marketing strategy, you can expect a much better sales result.
A tutorial of making a Facebook chatbot triggered by post comments – is there any?
Apparently, a Facebook post autoresponder which
HeroBot pertained to as the Comment Guard, is easy to set up and be triggered
to respond to Facebook post comments.
It works right after people have commented in your Facebook post as it automatically sends an invitation for them to be added as one of your Messenger contacts. You can actually gain higher leads and engagement than depending on likes. The only thing that matters is how you try to make excellent postings that will encourage people to leave remarks or comments. Coming up with the idea of quizzes or surveys are some powerful and effective techniques in improving or increasing your contact list.
Benefits of a Facebook Messenger Chatbot
Rather than dedicating most of your time in
replying to each of your customers, deploying the automatic functions of messenger
chatbots can provide you much and excellent benefits.
With an average of 80% open rates and 20% click-through
rates, messenger bot marketing is indeed 50x more effective than email
You can also save more with these chatbots as builders like HeroBot are providing their services free of charge. But, if you are to purchase for either for click-to-messenger ads or other paid services, its fees are just nominal and much lower compared to conventional displays on Facebook. In terms of its features and functions, Facebook Messenger chatbots are described as having versatility. In other words, you can create a customer service, a drip campaign, or a lead magnet chatbot depending on your preference.
The best and most engaging Facebook Messenger marketing tool
The use of Facebook Messenger chatbots is proven as
the most efficient Facebook Mesenger Marketing tool. Thus, it is important to
look for a chatbot builder which can help you craft your very first exceptional
chatbot. Choosing HeroBot is definitely a good choice you might want to consider.
But to keep your audience connected to you, and
discover more about your business, it is important to learn how to integrate
your Facebook Messenger chatbots on your business website. This can be through
utilizing or including widgets that will invite people to join your contact
list – “Can we help you?” is usually the simplest but the best widget option
you can use.
People can also access your Messenger bot through
the “Send Message” option located at your Facebook Business Page. This will
lead people in your Messenger bot to where they can send inquiries about your
business and will be added immediately in your Messenger contact list.
Your organic posts can also be a way to engage
people in discovering your business. This is possible through an auto-responder
or an option of allowing people to reply, send messages in your post and be
invited to be added in your contacts.
The last possible way could be through by creating click-to-Messenger ads. When a customer responds to your ad, the messenger bot sequence will be triggered to direct them to your business Messenger bot.
Building chatbots from scratch and without coding
If you are not knowledgeable and skilled in making
chatbots of your own, employing a Facebook Messenger chatbot builder can save
you more time and money.
Good thing enough is that HeroBot offers various
and drag-and-drop features that are helpful in designing and creating chatbots
Also, you don’t need to worry anymore with your coding skills because a code-free chatbot creation is introduced and preferred by most marketers. Take note that it will also cost you less if you will be utilizing chatbot building software than creating your own with the use of codes. With the free of charge features presented by HeroBot, coding, building customer service, drip campaign, chat blasts, and other Messenger chatbots, can never be considered a problem anymore.
Messenger Chatbots for recruiting
Recruiting chatbots is becoming a big deal for business as it can accomplish more tasks that are done manually by a recruiter. It can actually pre-screen candidates, getting information from them, and even schedule them for a personal interview with the actual hiring manager. The messenger bot sequence permits these bots to send Messenger message in response to job postings with much ease and convenience.
The best money-making Messenger chatbots
The best Messenger chatbots for making profits are the ones that focus on marketing Key Performance indicator such as conversions. Most Messenger bots provide customer support, which is indeed helpful in marketing. But chatbots can do more than just that. Chatbots are able to attract new Messenger list subscribers and place them in a bot drip campaign, meaning there is a higher chance for you to gain valuable conversions.
It is true enough that HeroBot is recognized as Facebook Messenger’s Fastest-Growing Solutions Partner. One of the best features of this excellent chatbot maker is its generous way of making information resources available for those who are interested in creating bots. HeroBot isn’t like any other chatbot builder platforms as it gives marketers a chance of accessing complete in-app help documentation, live Messenger chatbot conferences, and webinars, and even live support coming from its very own HeroBot professional.
The best platform in the market for developing Messenger chatbots
As of today, HeroBot is the best platform for
making the best messenger chatbots. Facebook describes HeroBot as the
fastest-growing chatbot developer in the market. HeroBot users develop hundreds
of Messenger chatbots per day, for businesses like dental offices, online
selling, and so much more. In addition, what makes it greater is that HeroBot
is free. Yes, there are more available features for paying users. However, a
wide collection of chatbot sequences, tactics, and other features are obtainable
even without payment.
HeroBot’s most distinguishing feature is its ease-of-use and user-friendliness. Creating chatbots could be quite complicated, especially when creation requires coding. But with HeroBot, no coding would be required at all. HeroBot lets users create chatbots easily with a simple drag-and-drop feature.
Creating Facebook Messenger chatbots
First of all, let’s just clear a subject that some of the people often get mistaken: The difference between a Facebook bot and Facebook Messenger bot/chatbot. A Facebook bot is a program that is developed to create and control a pretentious Facebook account, whereas a Facebook Messenger bot is a program developed to automate tasks in the Facebook Messenger, and is 100% trustworthy and valid.
You now know the difference? Great! Then let’s proceed on creating messenger chatbots.
To be honest, creating chatbots are easy, and
anyone can learn to create one by experimenting on a chatbot building platform.
Most especially on HeroBot, as it’s free and very easy to use. To start
learning chatbot building, the first thing you need to do is to create an
account in HeroBot. The next step is to connect your Facebook business page and
voila! You are ready to make a chatbot. Creating chatbots with HeroBot is
simple, and you can test your bot anytime, by clicking the “Test Dialogue”
button on the bot builder page.
If your goal is more learning and information, then you might want to check out the learning resource center of HeroBot. One good action to consider is to join A Facebook Messenger Marketing Summit. In fact, HeroBot hosts the largest of these summits. Additionally, HeroBot sponsors the biggest chatbot marketing summit in the world. Moreover, HeroBot offers 5-star chatbot masterclasses that will surely enhance your ability to create and deploy a powerful Facebook chatbot.
So, how hard it will be to make a Facebook chatbot?
Well, as mentioned before, it’s not hard to create
a Facebook chatbot. In fact, you can deploy a fully-tailored chatbot within
minutes of tweaking, with the use of a user-friendly chatbot building platform
HeroBot has made chatbot creation significantly easy. Rather than starting from scratch, HeroBot already provides various pre-made templates that are ready to use, and incredibly easy due to its drag and drop feature.
Facebook Messenger marketing bots
When a user or users joined your Messenger list,
you can start sending them any amount of promotional updates within the first
day. After that, you can send them a single promotional update. This is the
so-called “24+1” Messenger rule. A chatbot is the most excellent way to send
promotional messages successfully. Once a new contact joins your contact list,
your bot will do the work to segment them and drive them down to your marketing
funnel, or to other opportunities for them to interact with your business.
Sometimes, people may get annoyed if they get bombarded
with promotional messages. This is where subscription comes in. This is the way
of Facebook to approve before businesses can send promotional messages to their
To send subscription messages to your messenger contact list, you must apply and be approved by Facebook first. When you’re approved, you can send both promotional and non-promotional messages to your audience for as long as you want.
The main functions of Facebook Messenger marketing
There are a lot of function and benefits that a
messenger chatbot can bring to your business. Different businesses have
different ways to monetize chatbots. For instance:
can facilitate orders online by using chatbots
can use chatbots to pre-screen leads who have $20,000 monthly ad spent
trainers can use chatbots to set a free one-on-one consultation schedule with a
reals estate agent can schedule a tour on a posted property.
There are much more ways to how businesses utilize chatbots. Chatbots drive high engagement and can easily be monetized. Chatbots are also the key player for messenger marketing automation. This the reason why chatbot is one of the fastest-growing marketing channels today.
Here are some benefits of Facebook Messenger chatbots:
1. Acquire more customers
Chatbots helps in acquiring potential customers the same as how email entices customers – by engaging and interacting with them and providing a promotional offer. The difference between the two is that chatbots have higher click-through rates and higher open rates than email.
Using a lead generation bot is one of the direct ways to drive conversions through Messenger. The chatbot will present potential customers with a promotional offer, and then drive them down into your marketing funnel.
2. Increased lead generation
It is simple to make a Messenger bot designed particularly for generating leads. In fact, HeroBot offers a lead generation template, giving users a free ticket to a spectacular event on increased lead generation.
Generating and qualifying leads with Facebook Messenger chatbot is super effective. Chatbots are responsible and effective to generate leads with personalized and fun conversation. This will save time, lowering the overall cost per acquisition and increased lead quality.
3. Grow your Contact List
To effectively market your business is to reach a vast majority of people as much as possible. With the help of chatbots, you can even expand further your contact list that may soon be your potential customers.
Facts about Messenger chatbots
To further realize why Facebook messenger chatbots are essential to businesses, we listed some facts about messenger chatbots:
1. Customers like to use Messenger chatbots
Customer engagement rates clearly show that customers like using messenger chatbots. Although they can opt out anytime, most Messenger subscribers remain a subscriber for a long time. In addition, there are over 20% CTR and more than 80% open rates on most messages, which strongly indicates that customers like using chatbots.
Using a chatbot proves to be convenient for customers to place orders, get information, get updates, and engage with the business without the need to interact with a human. Moreover, chatbots are available 24/7/365, making them conveniently available to contact at any point in time.
2. Messenger chatbots can work 24/7/365
Unlike human personnel, Messenger can work and stay online forever. They are immune to diseases, and only takes a matter of minutes to do maintenance. You can say goodbye to the losses caused by human personnel absenteeism.
3. Messenger chatbot marketing is far better than Email marketing
There’s no contest, but in reality, messenger chatbot marketing has already surpassed email marketing in many ways. Messenger chatbot could have more than 80% open rates within just the first hour of interaction. And messenger chatbots’ CTR is 20%, compared to email’s CTR of less than 5%. Live chat function and human-like conversation is much more effective than sending bulk messages with email.
4. Messenger chatbot is an excellent tool for feedback and surveys
Yes, you’ve read it right. Chatbots are indeed excellent in doing surveys and getting feedback from customers. Before, businesses depended heavily on popups, intrusive apps, emails, and other forms of customer satisfaction measurement. Customers find it annoying and difficult to fill-up survey forms, that’s why most marketers are coerced to incentivize surveys, resulting in an untrustworthy result.
With a Facebook chatbot, surveys are quicker, as interactive conversations motivate customers to continue and finish the survey until the end.
Chatbots are indeed promising, right? You might want to build your own now, but there’s still more.
Using chatbots for customer services
There’s almost nothing a chatbot cannot do in terms
of customer services. That’s why managers aggressively pursue more
chatbot-automated customer services. Moreover, chatbots can reduce up to $60
billion in salary expenses.
Chatbots can be used in the following customer services:
Get store hours
Send receipts or invoices
Provide delivery times
Send satisfaction surveys
At any point in time, customers can request human operators to take over where a messenger bot left-off. Chatbots effectively replace tons of man-hours of work, resulting in lower business costs.
Messaging apps used in messenger marketing
For additional information, we included a list of the most popular messaging apps in the world:
Whatsapp – 1.5 billion active users monthly
Facebook Messenger – 1.3 billion active users monthly
Perhaps this is already enough for you to be convinced to have a messenger chatbot for your business. The possibilities are endless, and there is an incredible opportunity for business expansion. It’s a great idea to take advantage of Facebook messenger marketing and make your business unstoppable. Here at HeroBot, we are ready and more than happy to help you all the way. All you have to do is visit our site, create an account, and you can start your own chatbot venture.
Do HeroBot-powered Facebook Messenger Marketing Chatbots integrate with CRMs and other Marketing Automation Software?
Yes – using our built-in integrations for Webhooks, Integromat and Zapier, you can integrate HeroBot chatbots with more than 1500 web applications, leading CRMs and marketing automation platforms including:
• Google Sheets • Twitter • Gmail • Slack • Mailchimp • Google Calendar • Trello • Facebook Lead Ads • Google Drive • Facebook Pages • Typeform • ActiveCampaign • Airtable • Google Forms • ClickFunnels • HubSpot • Asana • Instagram • Gravity Forms • Pipedrive • Google Contacts • HubSpot CRM • Dropbox • Salesforce • Calendly • YouTube • Todoist • Stripe • WordPress • Evernote • Acuity Scheduling • Discord • Microsoft Office 365
Chatbots’ powers aren’t lost in the world of business. As businesses focus on promotion of personalized experience, more and more smart chatbots are being developed for customer engagement and brand image improvement. Before, even just encountering or engaging with an intelligent live chatbot is rare. However, nowadays, several smart chatbots can be found. Additionally, it is much simpler to develop an intelligent or smart chatbot.
As the thought of chatbots comes up, we are all certain that it’s not a real person. All we know is that bots bring a human-touched experience. And in order to make that a reality, AI must be indeed intelligent. The bottom line is that chatbots should be developed with an amazing intelligence quotient, in order to serve with a human touch.
commonly used by businesses nowadays. It led to innovation and convenience.
Thus, through high demand, popularity, and usage; it is evident for it to take
it to a whole new level of AI technology – smart chatbots.
Smart chatbots are the excellent alternatives of the information provider and dissemination. Thus, this chatbot system provides users to have conversational communication. With this, it immediately responses to questions. It can also provide answers for simple to complex questions that an ordinary human will cannot easily answer.
With the new smart chatbot technology, everything’s possible!
These chatbots are
now recognizable are used in broad aspects, both on oral or written forms.
Furthermore, it is commonly used for knowledge and technical support, depending
on each user’s concerns, issues, and appeal. Therefore, it meets its goal – to shorten
To cite a piece of evidence on its rise is one of the most-known multinational Internet-related services and products provider company, ‘Google.’ Google also paved the way in engineering and conducting efficient machine learning.
They used up a lot of time and effort to create, establish, and maneuver a system that replicates and perceives human responses, interactions, and experiences.
Another example is Microsoft’s ‘Toy,’ a teen-spirited app for users to have a more natural production and distribution with the help of pre-existing interaction. Also, this kind of technology gives everyone the capability of having chatbots present in everyone’s lives.
Moreover, bots controls machine learning with a full AI authenticity. With smart chatbots, users can type the questions that they want to ask. Therefore, questions raised are understood and answered afterward.
Providing Staff training for Effective Business
Every business provides their newly hired staff members for specialized training in a specific job position. Also, this comes along with chatbots. Smart chatbot can be a staff member as well.
Moreover, this entirely made automation needs training too, as ordinary people do. For example, a newly-hired secretary is asked to respond to an important business email. Therefore, they will use their past experiences in the previous companies they worked with.
Likewise, users are not required to plan for every question they ask. Instead, they need to offer a scope of questions with appropriate answers that let the AI understand and learn. Patience and time investment is expected to train a bot to gain effective results.
Advantages of Smart Chatbot in Business
a business to run will require you to be tremendously productive as much as
possible, so that overhead costs are lower. Also, being productive makes higher
profits. This is the basics and the most obvious fact in doing business.
On the other hand, many business owners do not utilize tools in order to make it happen. Chatbots are the most relative tool gaining significant popularity, however, not all businesses use it. The use of chatbots basically gives a significant boost in your business. You will be surprised by the benefits it will bring to you and your business.
Here are some advantages of using a smart chatbot:
1. Acquires a 24/7 Live Chat
Today, smart chatbots behold the future of modern businesses. In line with this, every business needs to have one just like digital platforms and software such as websites and social media.
But, what makes it interesting is to have a trusted business partner which is live 24/7. You can be sure that bots will be available all the time and will take charge of engaging several customers simultaneously.
Moreover, chatbots will never catch any illnesses and doesn’t have the need to take a leave, therefore making it an efficient worker. Take a look at it, and see for yourself.
With this, it can swiftly answer to all customer’s concerns and questions on various topics. Also, this can enhance and boost customer confidence in the business.
2. Saves time
of the best advantages of chatbots in business is that it can save time. For
instance, they provided fast answers to questions. They prevent users from
waiting for solutions for an extended period. Also, it increases productivity
and decreases cost rates while serving numerous people at the same time.
Not only bots will save customers’ time, but it will also save your time as well, as it will be responsible for automating your marketing strategies. This will then give you time to focus on more critical aspects of your business.
3. Saves Money
Chatbots are way cheaper than hiring actual human workers. A chatbot cost of a range from 2,000 to 10,000 depending on its complexity and functionality. It might be a bit expensive. However, it worth the price. One of its reasons is that it is cost efficient. Thus, it doesn’t oblige for employers to pay them for sick leave, vacation leave, insurances, and other expenses.
Another advantage of chatbots is that it can increase potential customer base and engagement. Moreover, since it is available on many platforms, it can surely help each business growth. They can also answer multiple questions at the same time, which can build the customer’s trust in their services.
5. Cuts down errors
Humans tend to be caught up with handing to customer service errors. However, not for chatbots. Chatbots also provide exact answers to your concerns. Thus, this becomes a tremendous asset to businesses. Perfection at its finest!
Uses of Smart Chatbot in Various Business Industries
conquered the technology community in different fields, which continuously
gains fame with its automated services. With these, brands and organizations
wouldn’t have so many headaches to carry with themselves. For instance, it
makes everyone life and works more accessible.
Without further ado, here are its uses in the different business industry.
1. E-commerce and Marketing
Most of the brands and business
acquire and adapt to chatbot services. It aims to provide and deliver better
customer service, as well as to expand sales and offer deals.
Also, such prominent companies use instant messaging apps as an alternative to emails. An example of this is eBay; they used these apps to offer a virtual personal shopping assistant and a notification tool for auction bidders.
2. Customer Service
Customer service plays a vital role in business. It increases customer engagement, reliability, and sales. This integration is also a great way to generate answers to general questions.
Along with marketing comes with sales. Also,
sales joined its venture with the usage of chatbots. These bots can act as
sales personnel, which notifies for any assigned opportunities.
Additionally, it is available to support customer outreach. According to insidesales.com, reduction in response times is one of the most significant factors in boosting conversions.
HR has a sole role in keeping HR relations with its employees and customers. This same applies to chatbots. However, what are those HR responsibilities that chatbots acquire? First, they keep the pulse and relationship with the employees. Second, it answers HR related questions; and finally, it completes transaction HR works.
The IT chatbot offers a helpdesk functionality that notifies users about IT queries and updates.
With the help of these bots, customer service support has been able to showcase. These allow users to seek answers from the most frequently asked questions. Besides, it instantly resolves customer queries. It also means that these are every brand’s best buddy to innovation and growth.
Moreover, an example of this is the Marriot, a global hotel chain, the surge of using chatbots rise in 85% every month since its service debut in 2017.
The events industry is a significant sector, and this could gain benefits in chatbots by purchasing or booking. An example of it is the TickX, which help users to get tickets at the lowest price.
Go for Gold: Chatbots for a Successful Business
If you are looking for the best chatbots who can lead you to growth and success, choose the most reliable partners for your business – Herobot. We at Herobot, we want what’s the best for you and your customers. With advanced Ai technology, positive outcomes come along your way. Choose the ultimate solution to meet your goals and aspirations.
So, what you are waiting for? Together, we will build a chatbot for the benefit of all people. For more engaging exciting updates, you may visit us at https://herobot.app
The internet is now so prominent. You would have to be stupid not to take advantage of it when it comes to running a business. As of April of 2019, the Facebook Messenger has already amassed 1.3 billion unique users in total. So, if you are looking for a platform to launch your marketing campaign and strategy on the internet, then do not look further because the answer is already right there staring at your face. Utilize your advantages and market yourself within Facebook Messenger itself. And there seems none more reliable, easy, and effective marketing tactic other than Messenger Chatbot Marketing.
There are now millions and millions of ways on how one can fully promote his or her businesses. But with today’s total domination of the internet within our everyday lives, there seems nothing more practical to do just that other than in the World Wide Web. People are online almost the whole twenty-four hours in a day browsing the net. They are communicating with others that are online as well or consuming their entertainment within the internet itself.
The idea itself of using chatbots as a marketing strategy may indeed be intimidating for some, but once you realize what benefits it can bring for you and your businesses, I’m sure you will love it. Chatbots can genuinely improve marketing and capable of reducing its costs significantly. Moreover, it can improve your overall return on investment, and can indeed make marketer’s lives more comfortable than ever. Get over the hurdle of chatbot’s initial intimidation. The truth will surface that it is more than capable of supercharging your marketing and re-accelerate your business’ growth and revenue.
So, How Does Messenger Chatbot Marketing Work?
Messenger marketing is the practice of marketing to your potential customers and customers alike using a messaging app on your mobile devices such as Facebook Messenger. As established above, Facebook Messenger has dominated the cyberspace with its tons of unique users that are currently on the app. Users of the said application can send messages and trade photos, videos, audio, stickers, files, and even react to other users’ messages, as well as interact with bots. Not only that but it also fully supports voice and voice calling. And if that does not feel enough yet, Messenger also supports the using of multiple accounts, conversations with end to end encryption and playing various games.
What more can you ask for, right? Those features alone, when used effectively for marketing, can already skyrocket one’s business but we haven’t even discussed the advantages of using chatbots yet in the platform. Also, though this form of marketing sounds similar to email marketing, there are more than some significant differences and the tools used are genuinely different from the other.
A chatbot or bot, as others may call it, is a piece of automated software that converses with people automatically through the form of chat. Almost all chatbots are programmed to understand various basic questions. Also, they provide reliable answers, and can efficiently execute various tasks given. Some experts may even say that by the future, the majority of our engagement with businesses will be completed without also interacting with another human. But instead, we will be relying heavily on self-service options and chatbots as the form for our business interactions. Furthermore, there are now also a lot of companies that are far ahead of the pack. They offer chatbots as a method of helping companies automate their marketing strategies and tactics.
What Are The Differences Of Facebook Messenger
Bots From Other Bots Out There?
Now you wouldn’t refer to it like
Facebook Messenger Bots if they are not exclusive for the application, right?
Well, yes, this specific chatbot is indeed only for the Facebook Messenger
platform. Here are some of the significant advantages that this particular
chatbot can give to marketers over other chat platforms out there:
Here are the Main Differences
Are Able To Get All The Contact Information
Conversations won’t be anonymous. Facebook will send you the identity of the people who are messaging your website; this also includes their full contact information and profile photos that are uploaded within their databases. While on other chat platforms, once the user closes their respective browsers, the marketers will have absolutely no idea on who they were talking to, which in some perspective, genuinely frustrating. This is why messenger marketing is much preferred by most business tycoons.
Are Able To Send Them Push Notifications
The moment a potential customer or
visitor messages your web page, they will be opted into messaging. This allows
you to send them follow-ups or reminder drip campaigns which are indeed amazing
to be able to do as a marketer.
Are Able To Acquire Their Facebook ID
People tend to change business emails more often than they change their Facebook accounts. In fact, some may even use that one same account they had from their initial registration up until their lifetime. People change business emails due to change of jobs and other circumstances, but Facebook IDs can last forever. This is very helpful for Messenger marketing.
Are Able to Remarket to Them Again and Again
Because you now have their Facebook IDs
and relevant contact information, you can now determine what products or
services you can now market to them. And to tell you the truth, you may do it,
again and again, using Facebook ads.
more than enough massive advantages that you can get from utilizing Facebook
Messenger Chatbots. Today, there are now approximately 300,000 active chatbots
on the platform itself. So I ask you, why don’t you give yourself a chance? Try
and use them as well for the growth of your businesses.
Why Do Intelligent Marketers Use Facebook Messenger Chatbots Rather Than Others?
There is nothing more a marketer can ever want than to reach as many prospects as possible. They do their absolute best to generate more leads and to improve conversions. Not only is Facebook Messenger the most accessible and easy to use the messaging app right now. But it also has the most capability to reach a broader scope of potential consumers for your products and services. It seems easy enough, right? But with the help of chatbots, it can even be more comfortable and greater. Incorporating a Facebook Messenger chatbot to your marketing tactic can significantly reduce your total costs. And if that does not sound appealing to you yet, bots can also help book sales appointments. It can even help track delivery or make product suggestions.
Not only that, but messenger marketing is also fully capable of helping you book a flight or order dinner, and many more features, trivial or not. Those are compelling points given already, and I bet you are now sold to the idea of further nurturing the growth of your businesses using various chatbots. There is no more advantageous for you to try out for yourself other than that of the Facebook Messenger Chatbots.
Help Your Businesses Reach Their True Potential With The Help Of Herobot
There are still countless marketers out there that are still not fully into the idea of taking advantage of Messenger chatbot marketing. But in fact, it is currently the hottest in digital marketing today! There are indeed more daily active users of popular messaging applications than social media applications. That’s why the founders of Herobot has made it sure that their conception will wake up the masses and realize the opportunity that lies before them.
Imagine, even though that is the case, there are still less than 1% of companies out there that take advantage of just that. With the chatbot that Herobot can provide just for you, your businesses will surely flourish and reach its maximum potential faster than initially anticipated.
Here Are Some Of The Features That Herobot’s Facebook Messenger ChatBot Marketing Can Provide For You:
ability to send notifications, updates, and promos in Facebook Messenger on a large
scale with 80% open rates.
Auto Respond To Facebook Comments
Run various contests, promotions, and quizzes with Facebook post autoresponders. In that way, you may remove the hassle of manually commenting on them by yourself.
Fully Segment your Audience Appropriately
With messenger marketing, you can tag people and segment in demographic and interest-based audiences. It will help you to target them correctly and offer them the products or services that match their interests.
Grow your Contact List
To effectively market your business is to reach a vast majority of people as much as possible. With the help of Herobot’s chatbot marketing, you can even expand further your contact list that may soon be your potential customers.
Interact With Customers Using In An Instant And Interactive One-On-One
Messenger marketing is very intuitive and can lead to an intimate engagement with a customer that will genuinely capture their interests and wants so that they will come back for more. And we all know, that is what you want.
And Many more…
In fact, it might have been easier if what you asked is what a Facebook Messenger chatbot marketing cannot do. Given above is just a tiny sample of what is truly a massive list of the advantages and features it can provide for you and your business. So what are you waiting for? Help yourself and try using Herobot now; there is literally nothing to lose. Visit our website now by clicking this link.