message bots

How Message Bots Revolutionalized The 20th Century

Now that we are in the era of technological advances, everything seems to get easier and better than before. The Internet has given us a lot of opportunities online, opening the gates of endless success. Different industries are now taking advantage of the surge. They use the benefits of artificial intelligence through message bots as a medium of their online businesses. May it is in healthcare, food, clothing, or car booking, message bots are technically everywhere.

Growing your business means gaining more customers. These customers are very demanding and attention-seekers. They want to be taken seriously and be your utmost priority. As customers discover the deepest corners of the Internet and become more active online, message bot becomes a crucial part of eCommerce. But how are these conversational bots crucial in eCommerce?

message bots

What is a message bot?

Also known as a chatbot, a message bot is computer software that simulates conversations and mimics human-like actions. They store conversational data from previous conversations and use it for future interactions. It is amazing how artificial intelligence allowed businesses to leverage the low-end and broad technology to gain more customer engagements.

Messaging is the heart of every mobile experience that’s why message bots are well suited for mobile users. Initially, they are less functional that the first time they were introduced online. Gone are the days where they only collect user’s phone numbers or email addresses. Developers have found a new way to integrate artificial intelligence to simple chat conversations and customer support. Now, message bots are setting a new definition of technological success.

Why is it important in e-commerce business?

Message bots have set a new and exquisite standard of marketing. Many businesses, whether big or small brands, prefer to use automated messages to assist customer’s queries. But what do these entrepreneurs see in using message bots as their number one marketing tool? Here are some of the reasons:

Message bots are highly drugged email marketers.

Are you using email marketing to gain a wider network of customers? Imagine if you make an email that automatically responds to users to answer queries. Message bots are both automatic and personalized so that users on the other end won’t think they are talking to bots. They are like emails, drugged with steroids, and thinking on their own. If there will be someone who responds to users on-set, you have a higher chance of successful customer gain.

Message bots upsell and cross-sell.

The e-commerce industry is a very competitive race. You are lucky enough to get customers who will patronize your brand.  Chatbots are necessarily more potent communication mediums. You are probably wondering how these message bots can upsell customer’s purchase and cross-sell if necessary. These bots provide personalized product tips and suggestions that will persuade your customers to buy a more expensive product. Using bots is a great way of boosting your sales as they guide your customer on their shopping journey. You may think that they are far much better than those sales ladies on traditional brick and mortar stores.

Message bots reduce operational costs.

As mentioned above, customers are very demanding and attention-seekers. These customers hate late responses that usually take a few hours. However, message bots change the usual gameplay. Bots are available 24 hours a day, 7 days a week, and 365 days a year. Technically, there would be no room for late responses. They can solve and answer customer’s queries and even repetitive questions with no fail. More complex queries will be then left for human service agents, helping an increase in agents’ productivity.

Things To Consider When Building A Message Bot

1. Identify qualified business problems your bots can solve.

Before creating your chatbot for your business, make sure to identify how it can help you. Identify how it can lessen the load in customer support and minimize the use of human agents. Think of questions your bot can answer and tasks your bot can do so that it only deals with the people it can help.

2. Identify your primary use cases.

Uses of message bots are limitless. It is so broad that sometimes, misuse can lead you off-rails. Try to start from specific use cases depending on your industry or functions. This can keep your bots on track and avoid conflicts. Use cases with a specific focus as easier to test, use, and modify. They are more likely to be successful compared to bots with broader applications.

message bots

3. Consider your users.

It seems so natural to consider who will be your users, yet, they are always overlooked. Keeping in mind who are likely to use your bots is essential as it will help you build a more human-like engagement. Designing a user-friendly chatbot will avoid possible conflicts for your business.

4. Use a good dialog engine.

Using a good dialog engine when creating a chatbot is very important to avoid frustrated users. This will determine how good your bots can be.

Uses Of AI In Other Industries

Different industries are taking advantage of the benefits of message bot usage aside form e-commerce. However, these bots can vary in different industries depending on their effectiveness. Here are some of the industries that benefit greatly from using message bots.

Healthcare

Innovations in science and technology greatly benefit the medical field. Chatbots are now very essential for patients to book consultation appointments, medication intake reminders, prescription refills, and even meal plans. Message bots with advanced artificial intelligence can even monitor a patient’s health vitals, make diagnoses, and give medical tips and advice.

Finance

Now that people are giving value to their hard work and investments, bank savings are very in demand. Nowadays, banks utilize chatbots so that users can check their current account balance, make money transfer from one bank to another, and even calculate taxes real-time.

HR Recruitment

Recruitment agency chatbots can now automate candidate evaluation for a certain position. Most companies are now using this trend to process job applications and assess if a candidate fits for the job or not.

Real Estate

Now that real estate is booming, a lot of home seekers and apartment hunters are using the benefits of message bots. These chatbots help gather customer’s needs and preferences to offer more personalized suggestions or recommendations. Most of these bots can answer repetitive and common questions. Through this, they can help real-estate agents of brokers spend less time answering questions.

Travel and Tourism

Most of the travel agencies use chatbots to assist their customers. These bots can help travelers buy tickets, book a flight, reserve a hotel, and even have discounts or best deals. They are also handy and helpful as these bots inform users about weather forecasts and best travel destinations.

Challenges Message Bots May Face

Because of numerous technological innovations, chatbots or message bots stabilized their place in the market. But no matter how great and approachable a message bot can be, there may be challenges that might come along the way. They are just sets of binary numbers that need to be taken care of. Below are some of the most common:

1. Message Interpretation

One of the most common challenges when it comes to customer support is the bot’s ability to understand and interpret the user’s intent. Users have different ways of sending messages, may it be long, short, colloquial, or hazy. Advanced artificial intelligence is necessary for bots to be able to understand the message clearly from keywords, as much as possible.

message bots

2. Natural Language Processing

Natural Language Processing or NLP has limits and it is a big challenge when you customize and make adjustments for your bot’s behavior. NLP is the backbone of chatbots and making mistakes while programming could make miscommunication.

3. Style of Chatbot

Customers will hate it if they found out that they are talking to machines, especially if it’s about product complaints. They want affectionate interactions, more human-like. This means chatbots must act like humans.

4. Chatbot’s Personalization

Personalization simply keeps your user history intact. Since bots should save data from previous conversations for future interactions, users became more engaged. If a user is more engaged, it will keep him happy throughout the whole conversation. But the problem will arise from adapting appropriately to the user.

Revolutionize Yourself With Herobot

Science and technology are very revolutionary. Each year, innovations are being introduced, shaping new ways of lifestyle for humans. Now that message bots have just begun to revolutionize the 20th century, a deeper definition of success is yet to come. These bots put brands at the frontline of customers that are ready to buy. Using the best and finest bot mobiles is a great advantage.

If you haven’t used any bots for your business then now’s the time. We have the best solution for you that offers the most sophisticated mobile bot for your enterprise –the Herobot App. Using the most advanced tools available and best professional crews, you will be able to have the best customer engagements and enormous brand growth from chatbots offered by Herobot App. Check out more offers and great opportunities for your business at Herobot.app now.

conversational ai

Conversational AI: How Does It Work for Development?

Almost all people across the globe use different messaging platforms on the internet. This helps them connect with their family and friends on a regular basis. So, speech-based and communication technologies are transforming standard online applications. Meanwhile, the emerging platforms are turning into better means of communication. AI has many programs that you can compare to the human-level. However, Conversational AI also has characteristics that a simple human cannot do.

When it comes to AI, machine learning comes first in anyone’s mind. But, the truth is that it provides a completely different feature. It does not only pose as a data-analysis machine. This is important for large companies to recognize as it will help them in business.

conversational AI

Despite its popularity, conversational AI also experiences some difficulties. It demands more complex technology to counteract. Its programs have to catch pace with what is standard. Also, you can engage in confidential private data that chatbot can loot. Anyone must develop Conversational AI with safety in mind. This is to preserve the confidentiality of user information. Meanwhile, teaching your bot about certain possibilities will help. It guarantees advanced technologies to produce greater experience.

How does Conversational AI works?

Conversational AI involves and operates in a conceptual conversation through additional AI algorithms and natural language processing (NLP). It incorporates complex technologies. Also, some of them are speech to text, machine learning, intent domain analysis, and text to expression. Meanwhile, there is also user authentication and natural language comprehension. Below is an outline of the mentioned essential aspects:

Automatic speech recognition (ASR) or Natural Language Understanding (NLU)

Automatic speech recognition (ASR) is what we use to convert speech to text. Meanwhile, the Natural Language Comprehension (NLU) framework collects elements and extra-linguistic details. Its outcome sustains the load structure in an organized sequence with contextual definitions.

Task Prediction Module

The task prediction module specifies the purpose of the user and the related field to cover in the task-related feature (particularly grocery store, shipping address, etc.).

Dialog control module

This manages conversation monitoring, records the structure of the conversations. It also chooses the rational modifications necessary to create the dialogue authentically. This part has to succeed when engaging with human gestures, different users, and various interactions.

Natural Language Generation or Text-to-Speech

The Natural Language Generation (NLG) process produces a reply message that translates into speech. This is all with the help of the Text-to-Speech (TTS) program. Most of these devices focus on various neural networks and maintain or connect with two datasets.

  • User style and context status: this dataset preserves system knowledge for each user, which includes objectives, dialogue records, and the recent state of the conversation and its meaning.
  • Knowledgebase: This is basically the nature of being and the existence of ideas and their relationships that enable them to evaluate the correct job and site along with the answer questions.

Dialog experts

These experts are aligned with a particular job and produce an organized description of the succeeding response in the dialogue. Using the level of the conversation each expert shall perform steps relevant to the job if convenient. This can be, for instance, submitting a purchase application to an online shop or handling a household sensor.

conversational ai

Difference of Conversational AI

It is crucial to highlight how substantial the conversational AI and chatbot sector is rising. There’s a huge distinction between a wholly conversational perspective and a chatbot. First of all, there are two kinds of chatbots, AI-driven, rules-driven. Rules-based chatbots implement a set protocol.

Meanwhile, AI-driven chatbots employ NLP (natural language processing) and machine learning to interpret what the user is searching for. AI-driven chatbots are more engaging. Also, there will be a lot of users who will say that this is actual conversational AI. Let us discuss more of these two ideas.

  • Conversational AI is built from Cognitive Architecture, AGI-oriented, and is complex by definition. AI chatbots employ machine learning recognizes the rationale and purpose of a topic. These all happen before executing a reply. These chatbots create their original replies to more complex queries employing natural-language responses. The more you train and use these bots, the more they understand and work effectively with the user.
  • Rule-based chatbots are also regarded to as decision-making bots. As its term implies, a number of fixed rules or guidelines are used. These guidelines are the core of the kinds of concerns. These are what chatbot is designed with and can provide answers to. Rule-based chatbots may utilize very easy or difficult guidelines. Like a diagram, rule-based chatbots pattern dialogues. They use this in preparation for what the user may say, and how it would react. After all, they cannot reply to any queries beyond the established rules. These chatbots do not benefit from communications. Moreover, it only works with the circumstances which you generated.

Why should you have them?

AI Chatbots offer an insightful, real interface that most people think when they encounter the term “AI”. AI Chatbots or conversational AI systems are effective in interpreting the purpose of the user, no matter how the query is articulated. Its secret to effective interaction is perceiving the user’s question and providing a customized and appropriate reply. To know more, here are some AI Chatbot features for you.

  1. Versatility enables users to start a conversation where they last stopped, even though they switch apps, creating a more normal and smooth user interaction.
  2. Advanced comprehension is much more than an accurate interpretation of the user’s query. It’s about the rapid combination of certain elements of knowledge into a conversation to provide more a comprehensive response.
  3. Identity can create a big impact on user experience and confidence in the chatbot. Although some businesses have opted to enhance it by using icons or avatars, identity can be effectively expressed in the whole conversation.
  4. Subject shifting allows the user to switch from one topic to another, like requesting for methods of payment while inquiring if the item is available. This will also be sufficient to get the user set on course even if it fails to achieve the main objective.
  5. Memory helps a chatbot to identify the specific information throughout a conversation. It also helps the bot to gain more understanding for the users in the future. For instance, a virtual assistant can understand from prior queries and replies.

Benefits of Chatbot AI

People appreciate chatbots due to their fast, efficient, and accessible performance. For businesses, AI chatbots provide a means to develop a more customized and interacting user experience that brings a number of consumer data that is very important to comprehend effectively their clients and improve their company. Let us move down the hallways of various business operations and businesses. Here are some major topics and instances of how chatbots can be applied in your company.

conversational AI

Sales

The Chatbot implementation not only enhances the sector for customer service but also boosts consumer’s loyalty, product credibility, and cash flow sources. Enhancing customer service with chatbots can incorporate consumer information, and produce reports automatically.

Scheduling accommodation

One essential application of chatbot is often used for arranging reservations for restaurants, medical services, and private agencies. Using chatbots, clients can immediately schedule their meetings within the application without any human help. Deploying chatbots to manage scheduling appointments helps companies to decrease the sales cycle times.

Accessibility.

Nowadays, consumers demand continuous service. They like to give requests while standing in line or utilize speech-to-text applications to create an electronic transaction while commuting to the office. They also want to use apps and tools that they have every day.

Achieve Modern Platforms

Chatbots offer new sources for online marketing communication to reach consumers and offer personalized guidance and advice, without having to install new help desk teams to set up and operate a new platform or system.

How does Chatbot AI affects our life?

Conversational AI remains a fairly recent concept to the society and strives to raise its existence. While this technology has several possible applications for companies, AI-powered chatbots are one of the perfect strategies to enhance service quality. When designed with artificial intelligence, chatbots could use semantic data to distribute necessary responses and provide a comprehensive platform to identify possible problems. These can also support the human resource department by training the employees for advanced discussions and directing inquiries to the right source.

As companies search for innovative strategies to integrate artificial intelligence within their day-to-day activities, a growing existence in the society is likely to emerge. But for the time being, chatbots are a great means to become an implementer of these modern technologies and continue providing greater user experience than the past years.

Develop yours now!

Develop and link your own smart bots to continuously communicate with your users anytime and anywhere. Connect your chatbot on your app or website to give each user a specific customer experience and provide quick help to any question! HeroBot reduces uncertainty and lets you introduce the best online messaging interface for your users. We offer different features and promote safety for our dear customers. What are you waiting for? Contact us now or visit our website at https:/herobot.app/.

conversational artificial intelligence

The Impact of Conversational Artificial Intelligence Today

The idea about Al chatbots isn’t new. In fact, this conversational Artificial Intelligence have already existed since then. However, it became widely available and turns everything possible recently. Bot application in business and other entity grows rapidly. This automation become more responsive and useful and most likely to use even more in coming years.

Despite the transformation in technology, there is no doubt that chatbot gains significant attention. This conversational Artificial Intelligence enables a greater understanding of its fundamental purposes. Conversational Artificial Intelligencetransform the customer experience making it more convenient for both businesses and their customers alike. In conjunction with the world’s change, the competition among businesses became intensified. Every business goal is to stand out in the rivalry, so they come up with Al Chatbot as their partner.

conversational artificial intelligence

What exactly is Conversational Artificial Chatbot?

Chatbot or considered as Conversational Artificial Intelligence is known for helping people with their daily tasks that may be repetitive or time-consuming. This automation is used through any major messaging applications or on business websites. Chatbot assists the daily queries of the customer which businesses find appealing. Furthermore, this automation is cost-effective and serves as additional manpower to keep the circulation of work in the business.

Notably, 15 % of the customer prefers chatbot as customer support and are not going to stop using them anytime soon. However, it is indeed true that chatbot couldn’t replace humans. This automation just opens several opportunities and effective ways to alleviate complex tasks from employee’s shoulders. Conversational artificial intelligence also increases sales and good public relation of the company with its customers.

Conversational Artificial Intelligence for Business Purposes

The technology advancement we are facing right now introduced series of innovative solutions and methods to satisfy people’s daily needs. Series of inventions brought by the advancement are used in different sectors most specially in Business. One of the latest innovations is Al Chatbot, a device that aims to provide a virtual assistance and bridging the gap between daily needs and technology. It plays a vital role as this automation simplify people’s daily schedules. This tool allows the interaction with the customer. Chatbot are also made to improve the overall customer experience.

Conversational Artificial Intelligence doesn’t have a limitation when it comes to handling customers. This automation can manage all the queries simultaneously. However, here are the Advantages of Chatbots in Business sectors that we should know:

1. Cost Effective

When running a business, keeping a low cost is necessary. If smart enough, a businessman could only use a small money but still grow its business more than others. With this, Conversational Artificial Intelligence eliminate excess cost such as the need of additional manpower for additional work hours. This is obviously a great deal to business that receive a lot of queries a day. Also, chatbot allows businesses to align their strategic plan with this automation without spending a lot of money. Some bots even allow customer to receive more services that are efficient for the business transactions.

2. Manage the Business Interaction

Conversational Artificial Intelligence allows the business itself to be closer to their customer. This automation became the best partner in doing business as it communicates with users with ease anytime and anywhere. It can also do things such as greeting the page’s visitors. It also offers services such as product suggestions, answering inquiries, setting up schedules, and telling them the latest promos.

Moreover, customers do not need to worry about pending messages and forgotten replies because bot can reply to multiple customers within a second. Also, it can offer functions such as changing the default language according to the preference of its customers. This way, the company can connect to its international customers rather than sticking to only one language.  Al chatbot unwrap the possible opportunities for business and helps them maximize strategies in a way that customers will got engage.

3. Fastest Digital Assistants

Conversational Artificial Intelligence can connect through multiple messaging apps providing end-to-end support throughout the process. Undeniably, it works simultaneously and creates the best service for customer. Unlike a normal human employee, chatbot can talk to several employees at the same time without getting exhausted. Also, it can do work such as posting, scheduling, reminding customers, and other tasks without any hassle. More importantly, customers do not need to wait for too long to have an answer to their queries with bots

conversational artificial intelligence

4. Al Chatbot satisfy the customer

Apart from handling customer queries, Conversational Artificial Intelligence can satisfy the customers. Due to the recent advancements in technology, customers have higher and stricter demands to companies now. They expect to easily find the products that they are looking for in your webpage. If they don’t, they need you to answer their inquiries and complaints instantly. However, this is hard especially if you only have limited customer support. Meanwhile, with the automation feature of a chatbot, it ensures the efficacy of customer service available. This automation also allows exceeds the customer expectation that could lead to business future success. 

Conversational Artificial Intelligence adds value to every part of the customer’s journey. Regardless of the nature of the business, it is important to understand the Chatbot is very helpful in many ways. Conversational Artificial Intelligence offers an ultimate benefit for the future growth and development of an entity or organization. However, businesses also need to consider that automation must use to simplify works and not to go for fanciest promises.

Conversational Artificial Intelligence as Your Business Partner

As time went on, Conversational Artificial Intelligence became more advanced. This conversational artificial intelligence holds a lot of opportunities for business growth and development. It became a prominent device to upgrade the service of an entity or organization and builds a massive impact on customers. Al Chatbot is not just to assist customer’s queries but also serves as a support to business employees. This automation makes every task easy and valuable.

Furthermore, Conversational Artificial Intelligence is immensely powerful that’s why businesses see the potential it can offer. This automation delivers a level of customer service far from the existing support channel. It is considered now as the newest but most effective way of targeting customers as it offers very responsive automation. Today, customers have high expectations for any business. Their service must obtain a very responsive customer service that would give customers an accurate answer to common questions.

conversational artificial intelligence

Benefits of automation

There are lots of benefits that Conversational Artificial Intelligence has to offer. This automation allows a quick and easy solution for the betterment of every business. Chatbot may seems as the product of technology advancement, but it brings a massive impact to everyone. In any instances, chatbot provides an excellent customer service. May it be a small business or an empire, this automation may unlock the competitive edge of a business.

Moreover, Conversational Artificial Intelligence helps in reducing typical cost and improve strategic planning. There are different approaches and tools to use a chatbot, but businesses must consider the appropriate application of this automation. Businesses can unleash further innovative ways to maximize opportunity and make a greater result in no time. This automation delivers a real-time service that other platforms unable to achieve.  Whatever purposes are, Conversational Artificial Intelligence will give you a hassle-free and responsive customer service.

Start creating yours now!

The secret on a successful business is not being afraid to try something new especially if you think it would highly benefit your brand. Now, even if you are still having doubts on using conversational artificial intelligence in your business, note that there are already companies using it. If you are thinking that it is too complicated to create without the help of professionals that expects high service fee, then you do not need to worry anymore. This is because Herobot can help you create a chatbot without any hassle.

Despite knowing nothing, Herobot can still lead you to create a good chatbot that you can use for your business. It is also very easy to use and navigate throughout the process. You only need to drag and drop features that you want in order to create a functional bot. Moreover, it offers several templates that you could choose from to speed up the process and give you an idea of what bot to create. Now, chatbot creation is not a hassle and won’t definitely cost you as much as you think. You can also visit our website for more information about this.

ai chatbot

AI Chatbot: Why Online Shops Need Chat Automation

With all the technological advancements nowadays, AI chatbot is no longer mere science fiction. It is now a reality that brings businesses and customers closer. Moreover, chatbot breaks the speech and timeline barriers for customer support. Bots also allow you to do more things than you can normally do at your comfort. With this, you can now book travel tickets and accommodations, order foods and other materials, and even make payments online.

Aside from this, AI chatbot is helping businesses to grow and have wider scope in different social media platforms such as Facebook, Twitter, Instagram, and Facebook Messenger. This is due to the fact that over 63% of online shoppers prefer messaging a bot with speed and accuracy rather than calling customer support. To prove this Facebook even made a data analysis about how customers tend to interact with businesses that it can message anytime. To make sure that you are not left behind by the AI chatbot trend, you should consider creating yours now.

ai chatbot

E-commerce AI Chatbot

Now that everyone seems to spend more time online than doing their everyday physical tasks, making your business go online is just the right choice. However, netizens are harsher and more demanding than your regular customer face-to-face. They want you to reply to their every message right away and sneer at your unavailability. Thus, your perfect partner for doing and e-commerce would be an AI chatbot. Let us tackle some of the roles an AI chatbot can do:

Sales Chatbot

Marketing your business is very important and being knowledgeable enough about your company is the best way to execute this. One thing that AI chatbot is very good at is engaging with your online store’s visitors. It can easily connect with your customers right at the moment that users click on your profile or webpage. It will start with a simple greeting and will then encourage users to state what they are looking for. This is when your sales chatbot will take into action and offer products and services to your customers. AI chatbot can also send direct links and online catalogs for a better transaction.

Customer Support Chatbot

You can now connect with your customers around the world 24/7 with AI chatbot. It can provide accurate information for common customer inquiries regarding products and different troubleshooting tips. It can also provide assistance to orders or shipping and delivery information. Moreover, customers have the freedom to switch from AI chatbot to human live chat depending on their preferences any time. Still, more people prefer bots because it is much efficient and reliable.

Shopping-Cart Abandonment Manager

One of the main reasons why some customers who are planning to pay for your products or services may not continue the transaction is because of some checkout problems. It could be because of some website glitches or due to check-out forms confusions. It would be beneficial for both the business and some customers to resolve this matter at hand. Meanwhile, other customers’ hobby is putting everything they like on cart but forgetting them after. AI chatbot will help you with all these issues. It will serve as your customers’ guide and reminder while also up-selling and cross-selling.

Key benefits of using E-commerce AI Chatbot

AI chatbot is already around for several years already and yet the hype about it is still not about to die down. Why? This is because online transactions are not going anywhere soon and online businesses are here to stay. Meanwhile, around 80% of online businesses are already using chatbots with all the benefits that it offers.  Here are some of the benefits that you could get from AI chatbot:

Improves customer engagement

There are already millions of people who prefer online transactions rather than traveling and going to a physical store. These people also much prefer sending messages online to a business than contacting someone via calls. However, you should remember to install a chatbot on your webpage or social media profile in order to answer their demand for fast and accurate transactions. This is because a delay in reply to customers’ queries may decrease your customer engagement rate and your customers’ interest in your company. However, AI chatbot can help you as it can send replies to your customers instantly without care about time.

Decreases employment costs

All customers nowadays demand fast transactions especially on receiving replies from companies. Before they decide to buy a thing or proceed with receiving the services you offer, they always tend to ask for more details about the products or services. Moreover, you never know when they will contact you especially if you are an international brand. Thus, some companies hire customer support for the day and another set of employees who are willing to work on graveyard shifts. However, this may cost you a lot especially if you are just starting a business. This is where AI chatbot works in place of your numerous employees and reduces your employment cost at the same time.

Promotes personalization

Contacting your prospective customers personally can be a great hassle and extremely time-consuming for your business. However, AI chatbot can help you with personalization of every conversations and build trust on your customer-seller relationship. Bots can look into the profile of its customers and use it for the personalization of the conversation. This is very important on promoting products or telling your customers about sales making them feel more important. It can also give personal product recommendation depending on what your customer needs and sending them product links. What is also special about AI chatbot is that it can remember your past conversation and you will never get irritated about repeating the information you already gave.

ai chatbot

Chatbots for shopping assistance 

Shopping online is not a hassle anymore with AI chatbot. If you find shopping assistants at malls very helpful, then this is the one for you. Bots can ask its customers about what they are looking for and give them product suggestions. It will also provide links and other choices so that every shopping experience will be easier.

How to create AI chatbot for an e-commerce store

Creating an AI chatbot is like raising a child. You are the one who will build its character and hone its skills while it still has none of its machine learning. Just like in parenting, one mistake could lead your chatbot into a disaster. Thus, here are some of our tips to make your AI chatbot creation a success.

Step 1. Define the bot’s goal 

You may reach the goal in the end but it should be where you start. When you are making a bot, it is very important to know what you made it for. Do you intend to make a bot to entertain your customers? Or do you simply want it to drive your sales? Whatever your goal may be, it will be extremely helpful for you if you jot down everything and note which ones are your priority.

Step 2. Select the chatbot type

If you are thinking that all chatbots are the same, you might want to make a research about it. The truth is there are actually 3 types of chatbots that you could create depending on what you think your business might need more.

  • Button-based chatbot– perfect if you want the transactions to be easier and faster. The only disadvantage is that it cannot cater to the needs of your users except for those stated in the buttons.
  • Keyword recognition chatbot– if you want to give your customers an experience like they are talking to a real human with scripted dialogues as it recognizes the keywords. The downside of it is that it cannot give elaborate answer if it will not detect the keywords on the sentence.
  • Contextual chatbot– may be a little complicated in the process of creation but can be really helpful due to its machine learning skill. It does not need to only rely on the script as it can form its replies from its past experiences.
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Step 3. Choose your platform

Now, this would be the the final and most important part of creating a bot. Whether you are planning to integrate your chatbot on your social media sites or website, you should first find the best AI chatbot platform. These platforms will be your partner on creating bots. If you are able to find a good one, you might not need any professional skills to perfect your bot.

One of the best AI chatbot platforms that you could see on the internet would be the Herobot. You will only need to simply drag and drop features that you want to include in your chatbot. Moreover, it has elaborate tutorials to help you along the way. Even if you do not have any idea on how to properly create an AI chatbot, they offer several templates that you can choose from.

create facebook bot

How to Create Facebook Bot Avatar for Your Brand

Customer service is all about building a strong connection and trust with your customers. To do this, you should provide a smooth transaction at all times. While some people think that what clients need is a fast service, they often forget about sincerity. Their customers often leave with bad impressions from the company in return. To avoid these things from happening, why not create Facebook bot avatar for your brand? It will surely help your overall brand image and improve your customer service.

However, it is important to note that in order to create Facebook bot avatar, make sure to give it a friendly image. With the right appearance and personality for your chatbot, it will surely yield an acceptance from its users. It will also effectively represent a person’s physical and psychological value. This will affect the gratification of the chatbot experience. But, perfecting this is not easy especially if you are just a new learner in the chatbot history. This is why we will give you some tips to create Facebook bot avatar that will fit your business.

create facebook bot

First of all, why bots?

Do I really need to create Facebook bot? Why?

This is the first thing that you should be asking yourself before giving your efforts to create Facebook bot. This will give you a clear view of what you must make your bot of. By asking yourself this question, you will be able to know what your customers might be looking for. To help you answer this, here are some of the reasons why you need a bot.

You want to always be there for your customers

There is a reason why stores, except for convenient ones, have specific opening and closing hours. It is because hiring more employees for different shifts could be really expensive. So, what they do is set for specific hours where there are more customers available. However, there are still a lot of people whose availability would be after normal working hours and it would be a waste not to cater them.

However, when you create Facebook bot, your store will be able to provide 24/7 availability especially for customers who prefers online shopping at night. Chatbots will act as your “always-ready employee” and will answer your customer’s queries whenever. It can also act as an adviser or assistant for your customers. Now, you can easily connect with your customers even after store hours.

You want to build more connection with your customers

The secret recipe to being successful in business is establishing connection with your customers. This way, you can easily have your regulars that will be there to support your products or services. They can also be good endorsers as they commend your products or services to other people who might be interested. This is way better than looking for famous celebrities or models to market your brand. However, how can chatbots help you with this?

Customers are always looking for sincere service. Bots can have a good and steady personality according to what you set it to. It can be friendly, formal, and polite all at the same time. Also, it can answer your customers faster than any customer support. It also helps then you can modify your bots and provide option of different languages for your customers. Now, language barriers are not an issue anymore.

You want to grow your business

It is every business people’s ambition to grow their business and branch out. Why? Because this only means that your brand is successful and widely accepted by your customers. However, making it work is really hard especially for customer support. Thinking that you can answer all your customer’s queries in social media sites, emails, website, and application is just impossible. Meanwhile, hiring more employees to do this work will lessen your profits. It can also bring you more conflict if you will not find the right person for this.

With chatbots, your problems will be answered. Bots can work as you all in one employee that can answer multiple messages simultaneously without any errors. Moreover, even if you branch out and have stores in different areas or even countries, a single bot can occupy them all. With its capability to switch languages, it will be very helpful for your company to be international. Also, it is available 24/7 so having different timelines for your shops is not an issue anymore.

Tips to create Facebook bot avatar

Chatbots may seem to be new for other people but it actually is already around for decades already. Today, more and more people are discovering bots and understanding its importance in businesses. Not only that, some developers also learn that giving a bot a good personality and image gives the brand or company better feedback. Because of this, they are able to create avatars that perfectly represents companies. Here are some tips to create Facebook bot avatar:

1. Know your area

If you want to design the perfect avatar., you must first consider how your target customers will like it. Thus, you have the perfect picture of how your business line works. For example, you are in a legal research sector. Even if you want your bot to appear friendly, you cannot let it just joke around when answering your customer’s queries especially if the topic is very serious. You may, however, add more fun in your dialogue by including links, images, videos that might be interesting and helpful for your users.

2. Consider your brand’s image

When creating your bot, you must always consider the image of your brand. To do it, know how your company appeals for the mass and what their impression is about your brand. You should be able to perfectly create Facebook bot avatar with the distinctive character of your brand. if done right, it could be your best marketing partner. One example of this is how Marvel created a bot for their Avenger’s campaign with Jarvis. In the story, Jarvis is Ironman’s assistant bot that helps him in every way. To leave an impression on its fans and users, Marvel made a bot with Jarvis’ image and personality. I mean, which Marvel fan would not want to speak with Ironman’s trusted bot, right?

3. Test your bot

Now, remember that there is no such thing as perfection. However, if you want to get closer to it, create different bot character designs and make a survey on which one is the best. You can ask your friend about this or even get your customers involved in the selection process. It will help you assess thee errors on your bot. If you do not want any of these, you can also just join online forums and make a survey about it. This way, you will be able to create the best Facebook bot avatar. Moreover, it would be better to have different tests on your bot before launching it.

4. Pick the perfect name

Your name is your label. It is like putting a big mark on your forward indicating your personality. It is your connection to your individuality and identity. Moreover, this leaves other people impression about you. Thus, it is very important to pick the best name for your bot avatar. Choose a catchy name that will best represent your brand’s image and the services you offer.

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Create your bot with us!

Now that you know the important points on how to create bot avatar, it is time to test it out. However, creating bots is not cheap and not relatively easy. If you do not know how to code, you might need the help of professionals to create a good chatbot. Herobot can help you with this. It is a chatbot building tool that will help you build the best bot while saving up some money. Check our website to know more about it.

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How to Build Chatbot for Your WhatsApp Business

Initially, WhatsApp is a messaging platform created to connect people with their friends and families. However, as conversational commerce is emerging, business people are becoming interested in it. WhatsApp then took this business buzz as an opportunity to expand their influence and created a separate app solely for marketers.  But, how can you make it more efficient for your brand? Easy. Learn how to build a chatbot for your WhatsApp Business now.

There are a lot of things that you can do with WhatsApp such as sending messages, videos, photos, documents. Moreover, it offers a more private and secured conversations rather than other means of communications. In order to have access on it, you will need an end-to-end encryption which is why most people trust it. As more and more people are becoming interested in this messaging app, it even became one of the most popular communication channels in the world. WhatsApp actually has businesses uses this as a way to interact with their customers and clients.

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Why is WhatsApp Business such a big deal?

WhatsApp Business is a version of its popular main messaging app which is aimed to help business people on communicating. This also allows small businesses on connecting with their customers. Moreover, it is considerate enough to think about connecting the business app to its main messaging app. With this, customers will not need to install a separate app to engage with companies. The only difference is that WhatsApp Business users will be labeled as businesses which makes it easier for people to distinguish them from normal users.

With this app, companies can now set appointments, send reminders, and give shipping alerts to customers. Moreover, they can even send order notifications and verification codes. Some are even using WhatsApp companies to send product demonstration videos, support messages and conduct surveys. If you will be able to use it efficiently for your business, there is no doubt that you will prosper from using it. Moreover, you can now use chatbots in this app which will make everything easier for companies to provide better communication with customers.

Why you need WhatsApp chatbot?

It is undeniable how useful WhatsApp is for many business people. However, to make it more efficient, you need a bot to answer your customer’s queries while you are away. Now, some will say that the automated messages ready on WhatsApp is already enough. However, the truth is that this feature is only limited to greetings and a simple message to remind your customers that you are away. For busy and multi-tasking businessmen, this is not enough. Here are the reasons why you need to know how to build a chatbot for your WhatsApp account.

Instant responses

If you are going to ask what the main purpose of chatbot is, it is giving instant responses for the customers. Because businesses and its customers might not be available at the same time, chatbots can fill this void. A chatbot can answer customer’s basic queries while its account’s owner is away. Moreover, with the right information input in the bot, it can provide more accurate information in no time. Now, people can receive instant replies whenever they need it. Also, it can help you schedule an appointment for you to directly connect with a live human support. This is more efficient than waiting for days to receive a reply for a simple question or having an appointment. As much as it is useful for customers, it is also beneficial for businesses as it helps them have more leads and increase their sales.

Personalized conversations

Unlike what other people assumes, chatbots are actually able to provide better and more personalized conversation to its users. Bots can instantly look into your profile and use information such as name, age, location and basic interests for your conversations. This way, customers do not need to explain too much to the bot about their basic profile. Moreover, it also enables the bot to give better offers for the user such as discounts for long-time users and potential customers. Also, given that this is WhatsApp, you can still ensure that your data and information are all secured as it has an end-to-end encryption.

Unlimited Availability

The main purpose of building a WhatsApp separate from its main application is to help small or large business owners to run their businesses. It does not discriminate and people around the world can use this application. Moreover, this application is even readily available and installed for numerous phones. With this, there are more users are attracted to use WhatsApp as their messaging platform. This gives a major benefit for marketers who are using WhatsApp Business.

Smart replies

Hiring live human support for your business can be risky for your business. Customers are always asking for direct and accurate answers to their queries. In order to make sure that your supports are knowledgeable enough, you will need to allot time and money to train them. However, you will not need all of this with WhatsApp chatbot. You only need to give it a good dialogue and it will smartly respond to your customer’s questions quickly and without mistakes. This is the main reason why most businessmen prefers learning how to build chatbot for their WhatsApp accounts.

Do you know how to build chatbot?

If you click this article, there is a high chance that you do not know how to build chatbot for your WhatsApp. Note that having a bot means having an upper hand against your competitors. However, making a bot that will be effective and efficient for your business is not easy. But even if it may be a little tricky, there are actually some tips that you can follow.

how to build chatbot

Know your business

It is important that you know your line of business when making a bot. Before you can make a flawless plan on how to build chatbot, you should first know the basics about your market. First, make a research about the latest trends on your business sector and know what your customers are looking for. Moreover, you should also have an idea about your target customers because it will be handy on setting your tone for the bot.

Plan ahead

If you will not be able to plan, you are a lost cause. You cannot just hold a party without knowing what the party is about. Know why you are making a bot and what you intend to deliver for the people. Is it to inform people, answer their queries, or is it to just entertain them while you are away? These are all up to you and it is very important before you actually make a bot.

Never exaggerate

One thing that most people hate is exaggeration and feeling like a thing is just pretending to be what it is. To avoid this mistake, make sure that you will not make it overly friendly or overly stiff. Add a little more personality to your bot so that your customers will be entertained while having a transaction. Moreover, do not make your bot pretend to be what it is not: human. Make sure to tell your customers that they are talking to a bot otherwise, they will feel bad.

Check from time-to-time

There is no such thing as perfection and your bot is not an exception to this. Thus, after launching your bot, you should make sure to check it from time to time to know how well it is working. Try having a basic to complicated conversations with it and see how it responds. It is also nice to see your customer’s feedback about your chatbot. This way, you will know what to correct in your bot and how you can make it better.

Simplify everything

Everyone hates complicated things because they waste time and effort. As always, they will like it better if things are simple and easy. This is what your bot should be. To help your customers know what to reply, you can give them buttons and choices as an answer. Moreover, it is also helpful to give them ready buttons on your chat window where they can access menu and the home page.

how to build chatbot

Learn how to build chatbot with Herobot

With the tips above, you can now easily build chatbot without all the mistakes. To know more about this, you can check more of our blogs on our website. Also, Herobot is a chatbot platform that helps people create bots easily and without any hassle. It has a drag and drops feature that many find very efficient even for those who are new to this. Moreover, there are also various chatbot templates that you can choose from. Visit our website learn how to build chatbot now.

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Avoid Committing These Common Mistakes When You Make Live Chatbot

If you are going to think about the latest trend in e-commerce or digital marketing, you will come across the idea of the live chatbot. This new conversational interface is able to hook numerous customers by utilizing different messaging platforms and engaging with them. Even if there some platforms that can make bots creation easier, building a bot actually is not as easy as you think. If you miss just one factor in making a good and useful bot, all your efforts will just come down to nothing.

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Making a mistake is normal and it is fine as long as you know how to fix it right away. However, this could be the hardest part when you are creating a live chatbot. Thus, we made this article in order to help creators who are new to this. We will analyze the common mistakes made by everyone and discuss the best solution you could do. If you will follow these tips, we guarantee that you will be able to launch the best bot in the digital world.

1. Not planning ahead for the Live Chatbot

When traveling, knowing your destination is not actually the first part. What you need to know before anything else is why you are traveling. Everything will flow out after you know the purpose of your travel. This is also applicable when you are creating a bot. You should first identify why you want to create a bot. Is it to help people when they are buying something? Do you want to be a source of entertainment for your users? Everything is up to you. However, you should make sure that it will benefit both your customers and your businesses.

First, analyze the problems your business and your customers are frequently encountering. If you are having problems answering inquiries piling every day, then what you need is a customer service bot. This live chatbot should be able to identify the answers to your customer’s basic questions. Moreover, it should be as responsive as it can satisfy your customer’s demand. It should also be able to create engaging dialogues in order to hook in your users. There are also other chatbots that are made for entertainment, health, and banking purposes.

2. Being hard to get

Technology is made to make the life of human easier. Now, imagine buying a washing machine because you have a large amount of laundry. However, the machine can only load 3 shirts at a time that will take an hour to finish. It will surely infuriate you and will just opt manual washing your clothes. This is what will happen if you made a mistake on making your bot accessible for your users.

What you should do is to make your bot be the one to greet your users when they enter your page. Make it as polite as you can and if they decide that they do not need it for the meantime, make sure that they can still easily chat with it later on. What other creators do is that they leave a chat button at the lower side of your user’s screen. With just one tap, they can now easily ask questions and get some guidance from your bot.

Moreover, it is also important to never leave dead ends in your bot’s dialogue. This happens when you create an awkward phase where your customer will not know what to say. It will be disadvantageous both for the live chatbot and user. As the customer will not know what they should say, the bot will also not be able to know the needs of the customer and how it can help them. It will be a total failure.

How to avoid this mistake

Provide a clear path for your customers

It is important that your users know what they should do after your every replies. You can make this possible by providing choices of quick replies, galleries, or buttons for your users. For example, you can ask them how you can help them and provide buttons for possible answers. However, make sure that the choices will surely cover every possibility of what your customers came in for. This way, they will know how to move forward and you can provide them the best conversation experience.

Give clear instructions

It is easy for first time users to be confused on something offered to them. So, if you are planning on providing buttons for the first time in a conversation, make sure to give clear instructions. Tell them what they should do with the buttons and how it can help them. Also, make sure to remind them that they do not need to type anything will just have to tap a button of their choice. This way, the conversational flow will be easier and smoother for both the live chatbot and its users.

live chatbot

Offer a main menu that users can go back to

The main menu is like the most basic part of your bot that will provide access to every area that your users want to get into. It is important to pave a way for your users to go back to the menu any time they want. It may be letting them type in a message like “back to menu” or providing them a button to go back anytime. You can also just indicate the buttons in the main menu at the bottom part of your love chatbot messenger window.

3. Making long messages.

The main reason why you are creating a live chatbot is to make the life of your users easier. However, it is hard to be like it if you will give them long messages without providing them the chance to say anything. This will be extremely exhausting on their part and can even irritate them. Instead of rambling on your own, make your messages shorter and direct to the point. Make sure to be interactive by asking questions about your customers and what they need. Remember that it should be a two-way dialogue at all times.

Moreover, you should make it appear like they are talking with real humans by giving the vibes of talking with a friend. If they ask for a more eloquent explanation of a certain topic, your live chatbot can just provide links or pages of articles that they could read. This will be extremely helpful if you have blogs on your website. It will be informative and beneficial on the part of your business and page.

4. Not checking your live chatbot from time to time

This is one of the most common mistake that every live chatbot creator do. After they launch they chatbot and see no problems with it, they will later on forget about it. However, what they did not know is that no chatbot is perfect and they need to update from time to time to be more effective. Also, it is better to make a monthly assessment of your bot.

live chatbot

Try checking the effectiveness of its tools and what you can change or improve. This will help you know what you can do in the future. You can also check the reason the reasons why your customers tend to abandon conversations and where most conversations stop. With this, you can edit the conversational flow to make it more effective. It is also useful to check the feedback you receive from your customers about your live chatbot.

Create your live chatbot with your trusted partner

Now that you know the common mistakes live chatbot creators usually make, you are now ready to create yours. Make sure to do it with your trusted bot platform partner. Choose a site that will offer you the easiest way to make a bot like Herobot. It has a drag and drops feature that makes everything easier and smoother. Moreover, it offers various chatbot templates that you can choose from. With this, you will likely avoid the common mistakes in creating a bot. Learn more from our official website.

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Top 4 Chatbot Business Trends to Watch Out This 2020

Whether we admit or not, the chatbot has been helping a lot of businesses grow in terms of marketing and customer service. Moreover, it helps in building a strong brand impression on consumers which is why it is a big hit for a lot of marketers nowadays. Also, due to some technological advances, chatbot business is creating some trends including machine learning. Some marketing experts even believe that bots will continue to evolve in the following years and will eventually be the central customer service for various companies.

Actually, there are a lot of social media users who are in favor and willing to use bots for interactions. Even if there are still some doubts about how a mere artificial intelligence can act human-like, there still some who really want to try it out. Moreover, because of its convenience, marketers are using this tool in their marketing stunts. Meanwhile, others are utilizing marketing plans in accordance with the latest trends of chatbot business and artificial intelligence.

chatbot business

Why is chatbot business becoming relevant?

Chatbot business is one of the latest trends in the digital marketing world. It is really useful in automating a lot of marketing stuff which is why most people in the business are interested or already using it. Moreover, according to some researches, there is a high possibility that 85% of business interactions will include chatbots in it. On the other hand, there are also other features of chatbots that can be useful for other marketing strategies.

Here are some of the ways chatbots can help businesses:

Cost-cutting

Marketing and advertising a very important factor in business aside from the quality of the products or services and employment ordeals. However, some of this would cost you a lot which can be difficult at your end. Meanwhile, chatbot business can help you maximize your profit without spending much on your employees. Moreover, it can communicate with a lot of people at a time and is not prone to errors that an ordinary human staff may do.

Automating repetitive tasks

There are some tasks that requires the same routine to do. This could be really stressful and tiring for any human employee and may seem not motivational for many. However, chatbot can do these tasks without ever getting bored and with an utmost accuracy. This way, it can give other employees to focus on crucial tasks rather than being stuck on doing repetitive tasks.

Gathering customer feedback

If your business is around for quite a while, then it is important to know which improvements you should take for it to be better. In order to do this, you will need the feedback from your customers. However, this is not really interesting for most people and there is a high possibility that they will just ignore yours pleads for feedback. Meanwhile, chatbot business can help you with this one. As it communicates with your users, it can ask questions and gather useful information that you can utilize for your next marketing strategies. This is one of the reasons why chatbot business is becoming trendy for a lot of people.

Improving customer service

Obviously, customer service is one of the main functions of a chatbot business. Because of its automation, it can provide customers fast and accurate responses which most users dig in. Also, most customers need a hand in helping them throughout their purchasing experience and the chatbot can help them. Because of its high artificial intelligence, it can communicate well with its users without any errors. It can even inform people about the dates of when they can be contacted human live support if they prefer talking with them.

The latest trends on chatbot business

If you are going to look around the internet, you will notice a lot of webpages that are using chatbots on their businesses. Some are even using chatbots not only for their businesses but also for entertainment purposes. Whatever the reason, it is only natural to be curious about the latest trends regarding bots for this year.

Here are some of them:

SEO Optimization

Artificial intelligence has been around for almost a decade and it is continuously growing. With the help of numerous developers, the functions of chatbots were increasing and it includes SEO optimization. As you know, there are different aspects that you should focus on in order for your website to have proper optimization. Meanwhile, bots can enhance this by giving more impact on the usability of the website.

As it helps the customers, it is creating more chances to implement the purpose and main goal of the website. However, you must make sure that your chatbot could answer every question that your customers may ask. Also, it can improve the readability of your website as it gives your customers concise and accurate answers right away. Other than this, it can even help people navigate throughout your website even with its complications. This way, your site could have better feedback and higher ratings than the others.

Advertisement with smart speakers

A lot of people are now interested in using smart speakers such as Alexa, Siri, and Google Home. Due to this influx of interests, chatbot business is now becoming more and more relevant in the world of business. People tend to rely on automation brought by technology which is why they are inclined to using these smart speakers. Meanwhile, marketers use this as a chance to advertise their businesses through smart speakers.

chatbot business

This first started when Disney’s Beauty and the Beast’s advertisement was aired by Google Home. However, the later interests of other marketers put a bad impact on users of smart speakers. In order to bring back their interests, there re now better and less invasive branded advertising and it is what they call a “branded skill”. It is customer-friendly and cooler than other advertisements on the internet.

More content with chatbots

Written contents are very important in businesses as it increases the traffic of your website and introduces your brand to more viewers. Aside from this, contents are even useful for chatbots which is one of the priorities of most marketing companies now. If you have a good written content within your chatbot business, customer will have more fun communicating with it. Thus, it will create a good brand image to your business.

Moreover, there are some researchers that state that for the next three years, chatbots will be a big thing. It will mostly cut the costs of some retailers by roughly $439 billion every year while increasing the profit by $112 billion.

Steady adaptation with chatbots

Humans, just like animals, mostly live with their instincts and adaptation skills. These help humans survive a lot of calamities and problems.  Meanwhile, this is also the reason why people are now adapting to the latest trends of chatbots. They are now using it for chatbot business, amusement, and even their everyday tasks. There are even about 36% of marketers who are using chatbots in order to build better relationships with their consumers.

With this in mind, developers are now doing their best to create more human-like chatbots that will answer the needs of every person. They add an intense machine learning with every chatbot which gives the bot a way to learn speaking as a normal person would. Moreover, they offer customers a personalized experience that can execute tasks such as answering questions, giving advises and even guide them through difficult procedures in banking.

chatbot business

Be confident with Herobot!

It is important for marketers to know the latest trends in marketing and adopt it. This is why a lot of business people are now using a chatbot in their companies. It is in order to survive the competition and garner more customers along the run. This is also the reason why you should consider having a  chatbot now.

If you are planning to make bot for your business, it is essential that you only do it with the best and trusted chatbot platform. Herobot is a bot-creating website that offers its users cheaper deals. Despite this, it still has numerous features as well as widgets. Moreover, you will not need any professional skills when making your bot as Herobot only requires you to drag and drop contents. To know more, visit us at our website.

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Top Reasons Why You Need to Build a Bot for SMM Today

Two decades ago, marketing was all about search engine optimization (SEO) and search engine marketing (SEM). But in the last ten years, social media marketing was born. Right then, it quickly took over other known strategies in various industries. Today, every marketing campaign is not complete without social media integration. However, the competition in this landscape also tightened through time. It ultimately paves the way for the introduction of new trends and tools. In this article, we’ll talk about the era of chatbots, particularly for the SMM. Let us see if this can convince you to build a bot after this. 

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Social Media Monitoring Bot: The Key to Better Business Engagement

According to most technology predictions, chatbots would soon become one of the most vital tools in terms of engaging with brands. Even the veteran marketers agree that it has the power to bring a paradigm shift in the landscape of digital marketing. With this, many decide to build a bot to help them in advertising.

Today, we are closer to the time when all people would treat chatbots as a vital marketing tool. Ultimately, people would depend on these innovative technologies to purchase what they need. May it be a product or a service, bots will be their number one assistant. Many developments are happening right now. When you build a bot in the future, they would soon become human-like. 

Once it happens, the landscape of digital marketing would be revolutionized. Also, people would become more dependent on chatbots. They would rather use bots instead of spending time on research brought by search engines. During this time, many branded applications would become obsolete. Moreover, users would opt to engage via messaging apps that are already helping them in unimaginable ways. 

Build a Bot: The Primary Role of Social Media Monitoring Bot

It’s not a secret that consumers are dramatically migrating from traditional social media platforms to fast-rising messaging applications. The list includes Apple, Slack, WeChat, iMessage, and perhaps one of the most popular, Facebook Messenger. The mind-boggling growth of these innovative messaging channels, when combined, actually beats that of the largest social media networks today. Well, these messaging apps offer to navigate their ways through intense competition. They exert less effort compared to conventional methods, but they get an increase in monetization. Who wouldn’t love these emerging technologies that save people from fatigue while improving ROI?

Moreover, industry analysts and data sources revealed that these messaging apps have taken over social media platforms in terms of signing up new users. This report is not surprising, as chatbots have made it possible. These social media monitoring bots have allowed people to search for valuable information using their preferred messaging applications.

Build a Bot to Revolutionize Your ROI

Aside from making routines more convenient for people when it comes to searching content, social media monitoring bot also augment the efficiency of the once laborious process. Well, developers today are making them customized. As a result, users no longer need to rely on Google search to find out information about specific products or services. They can simply build a bot and rely on them to do that and get their needs addressed quickly. 

Social media monitoring bot and other kinds of chatbots are one of the vital tools that can empower the core of digital marketing. Its concept opposes the traditional system of digital advertising wherein there is an engagement when clicking on an ad or playing videos. Today, engaging with chatbots is described as having a conversation with a human-like assistant. 

Why? It is because most people would agree that having personalized and fun conversation is more valuable than simply viewing a video or an ad. This new kind of engagement leaves people refreshed, educated, informed, and most of the time, entertained. With the help of chatbots, they also acquire a deeper understanding of the product or the business. So, why not build a bot for your business now?

Social Media Monitoring: What You Need to Know

Are you currently engaged with a brand or product over social media channels like Facebook, Twitter, and Instagram? Then there’s a high chance that your engagement and activities are being tracked by a social media monitoring tool. 

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Often, users think that social media monitoring is the same as social listening. However, these two shouldn’t be interchanged as they have different purposes. 

Social media monitoring is the act of engaging with users using a reactive manner. Brands monitor streams of topics, comments, mentions, and messages and rely on that information before interacting with users. Meanwhile, social listening can be described as proactive. Brands deal with larger pools of data and use them for sentiment analysis. The goal is to find out how brands operating in the same niche are performing. The findings can then be checked by social media analytics expert to find out any trend or pattern.

Notably, many of the known social media monitoring tools today also serve the function of social listening. However, people should still be aware of the significant differences between the two.

How does Social Media Monitoring Bot Work?

Social media monitoring is a straightforward strategy. A businessman must first identify the tool that would fit his brand’s needs. Then, they need to sync their social profiles and work on monitoring and data collection. Thanks to the introduction of social media monitoring bot, a businessman can put everything up and running without exerting much time and effort. 

Main Functions of Social Media Monitoring Bot

Collect Mentions

Collecting mentions and comments that pertain to your brand is one of the primary purposes of a social media monitoring bot. This tool would track all of your brand’s social activities automatically. Some bots even organize and filter data based on different metrics, such as likes, followers, and retweets. When this information had been collected, social media marketers can begin doing their jobs. 

Build brand advocacy.

Every brand’s goal is to acquire loyal advocates and customers. When you have a social media monitoring bot in place, you would be able to interact with these users in real time. Ultimately, you can show them that you are keen to build and cultivate a relationship with them. Remember, even a simple message that acknowledges your customers’ support has the power to make all the difference in your brand’s performance. 

Resolve customer complaints.

As a businessman, there’s nothing wrong in hoping that all people visiting your channel would be your brand’s advocates. However, we can’t deny that it’s almost impossible. Dissatisfied customers would show up in one way or another. During this instance, you can take advantage of your social media monitoring bot to settle the issue immediately. Once you can address their complaints in real-time, there’s a likelihood that you would convince them from preaching negative sentiment about your brand. 

Increase brand transparency.

One surefire way of enhancing user engagement on social media is to send and receive customer feedback. Let your social media monitoring both update your users whenever you’re rolling out new products or services. Then, ask them some questions that can help you enhance your latest offering. This method can not only strengthen your engagement with users, but it can also increase your brand’s transparency. 

Track topics.

A social media monitoring bot can also help you monitor and track hashtags and topics that are trending. When you are up to date with the latest happenings, you can easily spread awareness about your brand. Being armed with fresh information allows you to be a step ahead of your competitors. 

Showcase your brand’s story. 

Social media monitoring bot, just like other known chatbots, has a personality of its own. With the advent of technology, brands have the power to customize their bots, or we can describe it as adding a unique flavor, bringing a brand’s personality to life.

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The idea is to showcase the story of your brand in the most compelling way via a social media monitoring bot embedded in your digital marketing channels and networks. Once implemented, these innovative chatbots can attract reluctant users, engage them in fun and exciting ways, and ultimately captivate them with your story. Once you have successfully established an emotional connection with them, you have higher chances of translating those relationships into substantial growth. 

Build a bot with the help of HeroBot!

Whether you like to make the switch or not, chatbots are definitely here to stay. They are designed to change the essence of digital marketing. If you want to stay ahead in business, then you must consider these tools as an integral part of your marketing mix. However, keep in mind that just like the others, chatbots are not perfect. They also come with a set of challenges that can either make or break your business. 

To reap the benefits, you must ensure to get your social media monitoring bot from a reliable source. If you’re a newbie, perhaps you would want to visit Herobot. This chatbot platform can help you attract qualified leads and increase sales using their social media marketing bot and other automation marketing tools. Let the experts help you conquer the challenges that are usually associated with this modern technology, and you’ll be able to emerge victorious in the end. 

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How to make easy profits for your business? Make bot.

In order to succeed in the intense competition in e-commerce, you should stand your ground on the top. Meanwhile, being on the top means that you are more than willing to dominate. If not, you will surely be overthrown by other ambitious entrepreneurs. As you can see, there is persistent growth in online marketing with people preferring online transactions rather than visiting physical shops. However, you need to follow certain steps and there are some factors to consider to be able to stay on top of online business. Now, the easiest way to start this is to make a bot.

Technology is developing through time and so is the satisfaction of the people. The online community is always demanding and in need of fast and full attention all the time. This is the reason why being in a customer service team takes a lot of patience and motivation. However, to make it easier, a company must be able to make a bot to cater to the customers’ needs and communicate with them automatically. Also, bots have other uses that are convenient for those who are in e-commerce.

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What is e-commerce?

Electronic commerce or E-commerce is the latest trend in business and is growing by almost 23% per year. Here, marketers create online stores and advertisements in order to attract more customers in the online industry. Because almost everyone has social media accounts, they often incorporate their businesses with them. This brings a lot of advantages to a certain market chain which is why most marketers use this on their marketing plan. Here is the list of its contributions to a company:

It can reach the global market easily.

As you already know, the online community builds no boundary. Almost everyone in the world is using the internet to socialize, study, negotiate, and even to buy things. Thus, building a good business in e-commerce will help you reach the global market easily than a physical store would. Now, connecting with an international customer will not be any different from a local customer. The only that would change is the shipping cost, which, in many cases, the customer is willing to pay if your products and pricing are worth it.

It has 24/7 availability.

Unlike a physical store that can only be open for 8-10 hours, an online store can be up and functioning for 24 hours every day. This way, it can connect even to those who are only free in the evening or early in the morning. Moreover, a lot of online companies make a bot so that they can communicate with their customers easier. This could mean a dramatic increase in sales for marketers and they will not need to spend much to make it happen.

It is a good method of cost-cutting.

Starting a business is hard especially when you need to hire multiple employees and pay them. Moreover, you cannot really be sure if they will work well with your company or if your business is going to make it to the top. However, you do not need to worry about these things in e-commerce. Here, you can work by yourself when the company is just starting to make profits and just hire others when you think it is growing. If you are not comfortable working with other people, you can also just make a bot that will work for you.

It can easily do target marketing.

Advertisement can be one of the hardest parts of any business. Here, you have to find your target market in order to avoid exerting effort convincing people who are not really interested. However, this is very easy with e-commerce due to its abundance in data gathering. If you are to make a bot for lead generation, it can easily gather data online and send advertisements and messages to them automatically. You can also just search for businesses that are in the same niche and look for those who are liking their posts. This way, you can easily filter those who would be interested in your products and services.

What should you worry about in E-commerce?

Despite the numerous advantages of e-commerce, there are still some things that you need to worry about when starting your online business. One of these is how you can cater to the demands of the online community and how you can compete with millions of online shops on the internet. If you do not know the latest trends or you missed an opportunity, your business can fail once and for all.

Moreover, some customers feel like online businesses lack the interpersonal feelings that a physical store has. This is a very important factor that you must consider when you hire employees or make a bot. You should also beware of the security issues online. Other than these, the fulfillment of customers’ orders can also be problematic. However, these can all be solved with a good marketing plan and a reliable bot on your side.

Why you need to make a bot for your online business

If you are going to start an online business, you should be ready to fight with all the online brands. To do this, you should follow the latest trends and make sure that you have more than what your competitors can offer. Meanwhile, chatbots can help you connect with your customers and compete with other companies. To understand more why you need to make a bot, here are some of the ways it can help you:

Can handle multiple customers at a time

Obviously, live agents are not superhumans and can only hold conversations with 2-3 customers at a time. Moreover, they need breaks, day-offs, holidays, and can only work for 8-12 hours max in a day. By the way, overtime hours cost a lot. Meanwhile, if you make a bot, they can work for you at any time of the day. Moreover, it can hold multiple conversations with customers given its automation ability.

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Other than its efficiency, you don’t need to worry about its attitude because you can set it beforehand. Whether it is having a problem with costumers, it will still remain calm and can provide solutions to them. Moreover, a well-optimized chatbot can provide a thorough and straightforward service to its customers which most modern people prefer.

Can gather user’s data

As said in the previous statements, gathering data about your customers is important in e-commerce. This is useful for lead generation and target marketing. If you know the basic profiles of your customers, it will be a big win for you. Moreover, some information such as the latest trends or posts he or she likes or views can be very useful. This way, you will know which customers should be targeted rather than wasting your time doing so.

However, this step takes a lot of time and effort going around the internet and looking for people’s profiles. Meanwhile, you can make a bot that will do the job to you automatically. It will then lay out a report for you and even contact the people that will probably have interests in your products or services.

Can help you convert people to bot subscribers

As you know, bots are intelligent enough to see the interests of people and to know who will probably be your paying customer. Thus, you can make a bot that will turn your page commenters and likers to bot subscribers. This way, you can easily connect with them without visiting your page from time to time. Moreover, this can inflict more interest in your customers as everyone loves feeling special.

Moreover, it is also more effective than email marketing by 30% and can integrate with other third-party services. Aside from this, you can build an interesting and fun character that your users can enjoy when you make a bot. It can act as your company brand and will reflect greatly on the image of your business.

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Make a bot with Herobot

Keeping yourself on-trend and knowing what you can do that your competitors cannot is a must if you want to survive in the world of e-commerce. Thus, you should make a bot that will reflect the brand of your company and can give you multiple sales. However, doing it is not as easy as you think especially if you do not know how to start. Meanwhile, Herobot is here to save your day!

Herobot is a chatbot platform that helps its users to build chatbots easily. Keeping their company goals in mind, it offers various types of bots that you can choose from. From Facebook bots to webpages bots, you have the choice to start your bot business now. Moreover, Herobot has several templates that can help you make a bot that will surely suit your line of business. It is also cheaper than other platforms and is very easy to use. To know more, you visit our website.