Admit it or not, one of the toughest job in the world is being a real estate agent. With the economic crisis around the world, it is hard to find people interested and capable of buying properties. Despite all your hard work, giving out flyers under the scorching sun and knocking to someone else’s door is just enough. However, with the help of technology, real estate agents now have a better option other than bothering uninterested people. If you want to generate more leads and increase your sales rate, build your own chatbot as an excellent real estate marketing.
Meanwhile, chatbots are not going to give out flyers and knock doors. However, they are going to give you more opportunities of having an easier life while making money. In fact, digital commerce was already proving how these bots can generate leads and create more customer interaction. Rather than spamming and creating ads, using bots can improve your way of finding interested people and conversing with them without hassle. Moreover, if you build your own chatbot, its promise of automation is going to be your biggest blessing for marketing.
Problem on real estate marketing
Being a real estate agent is not only exhausting but also draining and disheartening. Imagine this: it is one sunny day, and you are in the middle of the sidewalk with piles of flyers on your hand. No matter how hard you try to persuade people to take one, no one is really interested in taking a piece of paper that is of no importance to them. Moreover, if there is someone kind enough to grab your offer, you’ll see them throwing it to the trash bin. After much dismay, you feel a vibration from your chest. Your eyes lit up, and your lips slowly curl into a smile. However, instead of receiving an email from a customer, it is just a notification from a Pinterest post.
Now, this is not just a make-believe scenario to discourage you from being entering the real estate world. This happens to most realtors. Also, there are some instances where they need to talk and convince people to avail of the properties they are selling even if they are not interested in it. It is also hard for them to stay connected to the internet 24/7 and ask queries from However, technological innovations were able to create a way for agents to have a more comfortable life and this is by using chatbots.
How you can build your own chatbot and make it work
This is the year where every technological advancement leads to innovations for digital marketing. There are some AI that help traveling agencies and hotel owners to find customers who are interested in visiting and check-in. Moreover, there are also some which improve mental health and even make a diagnosis for patients. Entertaining and endorsing artists, events, and upcoming movies is also not a problem by using bots. But above all this, it can bring more fortune if you build your own chatbot for real estate marketing.
Just like any other bots, this is possible if you let it engage in customer service. It can search and collect data from the web and look for persons who could be interested in your offers. After that, the bot will automatically send a message to the person and engage in a conversation with it. Moreover, with a chatbot, it is much easier to answer queries and requests from possible customers. Besides, they can speak multiple languages, and they are available 24/7 to cater to everyone’s needs. All you need to do is to build a chatbot with the best platform available on the internet.
Reasons why you need to build your own chatbot
If you know how a chatbot works, you may already know how it can give several benefits to companies and brands. As of now, most realtors are only relying on referrals, but this does not make them successful. What you need is a predictable stream for new leads. As people do not bother opening emails anymore, messenger bots are now your best solution. Here are some of the reasons why you need to build your own chatbot for your real state market.
Provides immediate answers for real-time inquiry
Chatbot serves best with its automation feature. Most people of today cherish time more than anything. This is because wasting every minute means leaving your money to drain. When you build your own chatbot, people can get immediate answers right after they ask the questions. In line with this, bots can satisfy users with their ability to gather information and use it immediately when the right questions come.
Available for users 24/7
If you are a real estate agent, you know how strict and complicated your work schedule is. It is tough to get a hold of them and know their availability if it was only through emails. Besides, they are either too busy attending meetings with clients or are already resting after a long day. Because of this, real estate companies are having a hard time getting more interested in clients that are only available at rest periods. However, when you build your own chatbot, your customers can now send their queries at any time of the day for the whole year.
Can give specific service
To have more successful deals, it is essential that you can provide your clients with a property that is specific to their preferences. Clients have different characteristics, which is why there is a big possibility that they are looking for various types of property or apartment. But with bots, customers only need to answer specific questions that the AI will analyze. Right after, it will give numerous suggestions relevant to the information that a person feeds it. Build your own bot and experience this fantastic feature that your clients will surely appreciate.
Balances time management
Build your own chatbot, and I assure you that you can save a lot of time. Your whole work calendar will inevitably change, and you can even save some for leisure moments. When you are a real estate agent or realtor, wasting time and getting your whole schedule in a mess is a significant disadvantage. However, there will always be clients who are hard to deal with, and spending a lot of time answering their fruitless queries is not going to lead you anywhere. Meanwhile, when you build your own chatbot, it will do the dirty work and will be the one to lead the communication team with the customers. This will allow you to spend more time on your other tasks.
Engages with clients better
For the past decades, most of the marketing companies use forms to know the preferences of the people and catch their interest. However, as time passes by, it is proved that filling up papers are not reliable because people do not take filling them lin seriously. Moreover, in this generation, most have only a small attention span, which is why they tend to disregard the time-consuming questions. With this, the real estate company will not be able to get the accurate data that they need.
However, when you build your own chatbot, you can now collect the information that you need without boring your customers. It can interact with your customers and straightforwardly ask the questions. Rather than tedious forms, people tend to engage better with conversations even if it is with bots. Right after, all of the answers that the bot will gather are going to be saved, and the real estate agents can have access to it.
Automates follow-up processes
As said before, the main function of the AI is the automation that it can provide to its users. If you are a realtor, you may already have some experiences of giving follow-ups to the persons who have contacted you and inquired about the available properties but have yet to buy. This is part of the marketing that the real estate companies need. Moreover, this is primarily because there are fewer and fewer people who are interested in buying properties at this time of global crisis. There are three ways of doing this: by calling, by text, or by email.
However, this is too exhausting and time-consuming for the realtors. But now, the best solution for this is to build your own chatbot and let it deal with the follow-ups. This is also more convenient because anytime the customer wants to talk about the properties, the bot is always available to give immediate answers.
Reviews the history of interaction
A regular human person can only store a limited amount of memory on their brain. This is why, with all the piles of paper works, documents, stressful deals, people can’t help but forget their history of interaction with its customers. However, chatbots are just an expert in keeping records and remembering information. This comes in handy whenever a past customer tries to interact with you again. Moreover, remembering the past details of your old conversation is not a problem now.
Meanwhile, as much as it is useful for customer satisfaction, it is also beneficial for the analysis of the marketing and real estate agents team. If you want to know and gather the data of persons who are interested in specific properties, you don’t need to search for endless logs anymore.
Schedules meetings efficiently
The biggest problem of most agents who already have too much on their plate is scheduling meetings and property viewings. It is hard to know the availability of your customers that will match yours. However, if you build your own chatbot, everything will be more accessible. It will automatically look upon your work schedule without forgetting any critical plans and suggest them to the customers. This way, scheduling a meeting and letting interested customers have a tour is more comfortable.
Gives 360° tours on chat
There are times when customers refuse to take time scheduling site visits without having an idea of what the place looks like. Meanwhile, giving them a couple of pictures may seem not enough for some clients. This is why you need to build your own bot for your real estate business. It can deal with the clients and even has a feature of giving them 360° tours on chat. Now, people can have a clear idea about the state and look at the property before having a site visit. Thus, this will save both the realtor and the client’s time.
Build your own chatbot with Herobot!
With the facts stated above, you should know now that you need to build your own chatbot that can help you in different ways. But if you are interested in doing this, you may have problems with how you can create your bot. However, Herobot is here to help you build the best AI that is going to do loads of work for you and attract more customers. You will not need any coding skills because our website is very easy to navigate. Moreover, we have numerous templates that you can use depending on your preference.