11 Reasons Why A Chat Application Is Great For Business

11 Reasons Why A Chat Application Is Great For Business

Back then, social media was just a platform for users to connect. But now, with the advancement of social media, it has integrated the use of a chat application. It’s an essential but necessary development that paved the way for users to communicate instantaneously on a whole different level.

Also known as a messaging app, a chat application is a platform that enables a user to connect and message another person through the use of their computers or mobile device. To name a few examples of chat applications are Facebook Messenger, WeChat, WhatsApp, and many more.

11 Reasons Why A Chat Application Is Great For Business

Now, as we are living in this device-dependent world, it’s not a surprise why these chat applications are a massive help in making our daily lives more comfortable. We might not see it clearly, but it’s slowly becoming a necessity as many more users are switching into using chat applications to communicate with friends and families from anywhere, even across the globe. All they need to do is have an account and an internet connection.

Why Use Chat Application in Business?

To keep up in this fast-paced world, we need to be able to adapt to constant changes. Communication is one of the most critical factors in any business. And being able to improve these factors are significant in growing a business.

Having a good customer service team is essential to nurture business and consumer relationships. But it’s also helpful to reach your clients where you are. Showing that you are too are evolving can have a significant to your consumers. This aspect shows that you are willing to adapt to various changes to land potential clients.

Furthermore, chat applications allow employees to engage with one another and work together. Teams of workers can share ideas and solve company issues with one click. In the time where people sit at computers all day, it makes sense for conversations to happen there. A chat application is also more efficient for communication versus email. And the main goal of a chat application is to collaborate. This means that its integration can lead to better employee performance and productivity.

Benefits of a Chat Application for Business

While some are still in doubt or having second thoughts into making the shift, here are some of the underlying benefits that a chat application would have on your business:

Speed

A chat application allows you to message or contact a person in real-time. In some cases, it becomes the bridge on where customers, potential leads, prospects could ask inquiries about products or services, and you can respond instantly.

Familiarity

Businesses started sending emails to customers and potential clients right after they learned that people use chat applications as a means to communicate with friends and family. Likewise, companies had only adopted the use of GIF’s and emojis in their social media posts, emails, and on their website after audiences had started using GIFs and emojis as a different way of communicating with one another.

People nowadays send messages to one another to discuss just about anything. With the growing number of users of social media, businesses could take advantage of using chat applications as their medium in communicating with customers. Almost 70 million businesses are on Facebook right now, and only 20 million of them started sending Facebook messages, it means that there is a considerable gap in the total addressable market. It shows that most businesses aren’t there yet. But when the time comes that they decide to use this platform, we will see a massive increase of integration because of the familiarity of the users with the channel.

11 Reasons Why A Chat Application Is Great For Business

Convenience

You can seamlessly blend a chat application into your everyday agendas. You can reach out or respond to an inquiry from your computer or mobile device, close the app, and return to whatever you are doing. All you have to do is wait for the other party to respond, then reply whenever it’s your turn.

This nature of the channel is extremely convenient for you and your consumers as it allows both parties to receive the full context of the conversation and continue the thread whenever you want.

Segmented Target Advertising

Segmented target advertising is a crucial part of targeting customers.  By using instant messaging for a business, you can share your content either one to one or in a group. Companies take benefit of this feature of messaging apps to enhance their promotional content depending on customer demographics and interests.

Example – In WhatsApp, the maximum limit of adding people in a group is 256, but you can create an unlimited number of groups. The number of targeted people is much smaller, but in these small groups, you have the most engaging and targeted customers.

Increased Productivity

Smartphone applications are a staple in our modern digital world. Everyone has a broad range of apps on their phone, and every notification is another thing to respond to.

While some social media apps are distracting and decrease work productivity, it’s still advisable to have a team messaging or chat application dedicated for work purposes only. This can ultimately increase productivity and improve time management among your staff.

By integrating a chat application for your team, employees now have a channel in which they can communicate with you or co-workers where they can address issues regarding a project or a specific task.

File Storage and Sharing

Developments in chat applications now include the feature to send pictures, sound bites, documents, among other things. This means it can also serve as a backup if ever you are in a situation wherein the main methods didn’t work correctly, or your device broke or got stolen. Having this feature in your chat application allows you to find files that were sent there and retrieve it.

Employee Engagement

Who says that chat applications for business are strictly for business only? Team messaging apps aren’t as dry as email communications. You can create another chat stream that gives colleagues an avenue to share personal information and exciting family news.

Having this separate channel can boost the bond between employees, which can result in better performance. Now, they can feel that their workplace is like their second home, and colleagues are an extension of their family.

Privacy

Chat applications such as WhatsApp, Apple Business Chat, Facebook Messenger, Viber, and Telegram are all direct channels where information is private and secure. Customers don’t have to worry about anyone seeing their private information — including the messaging company itself! Messaging apps with end-to-end encryption offer data protection so secure that you can discuss any customer service issue with no worries.

Saves Money

Chat applications are usually free. You can communicate with any client, customer, or overseas employees with instant messaging solutions without paying for international charges. You can also hire staff in other countries and conduct business internationally.

11 Reasons Why A Chat Application Is Great For Business

Easy to Setup

Unlike a conference call, which takes time to set up and everyone needs a number to use, IM is right there to be accessed at any time, and everyone can communicate with it all the time. You can also connect with people who are offsite as well. You don’t have to put everyone from the company in one conference room. It can all be done with a simple through features in a chat application.

Less Troublesome

Compared to a phone call, messaging in a chat application is less disruptive. It’s more difficult to manage several calls at a time than to juggle different chat windows. Chat applications are a better alternative to making phone calls. Leaving a window open could ultimately serve as a reminder to respond to a client or send essential information to a team member.

How Chat Application Can Jumpstart Your Business

Starting a business, whether you are a small-sized or a medium-sized company, could be a lot harder than you think. Many businessmen fail to acknowledge change and the use of technology as tools in helping their companies, which will eventually go downhill from there.

As this may not always be the case, staying open in trying out innovations is what could set you apart from other companies out there. Another difference-maker would be the reach to your market. With everyone being in the online world, it would make sense that using chat applications to communicate with them is the best possible move you can do.

Evolve Your Business with Herobot

A chat application can offer a lot of advantages for businesses. These apps can help take brands to the next level. But with Herobot, you can take these benefits one step further by integrating a chatbot into your chat applications. Along with a dedicated team of professionals, Herobot has the perfect tools that will guide you through the basics of chatbot software. Visit our website at herobot.app for more details.

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Get More Clicks Using a Messenger Chat Bot

Eight billion is the number of messages that are sent over Facebook Messenger every month. 1.3 billion, on the other hand, is the number of active Messenger users each month. With these numbers, it’s hard to deny the potential that a messenger chat bot has as a marketing tool. This is a new tactic called “messenger marketing,” where businesses use a mobile chat app to connect with customers. Messenger marketing is not just limited to Facebook Messenger, but its also available to other platforms like Telegram, Viber, WeChat, etc. It provides users easy access when subscribing to business campaigns, updates via widgets like chat bots.

The use of messenger chat bots today is in full swing. You don’t need to pay someone to deliver messages as chat bots are everywhere. Its use is highly valued in the labor market for its ability to engage in conversation without the supervision of a human agent. Since it’s automated, it saves time for both the customer and the business. This time-efficient feature is what makes customers subscribe to the brand faster and what keeps company resources.  Marketing professionals and tech experts agree that in a few years from now, chat bots will handle customer inquiries completely.

Get More Clicks Using a Messenger Chat Bot

To add, messenger chat bots are no longer simple input-output machines. While they are still great information collectors and organizers, they have evolved to do so much more. This is due to the integration of artificial intelligence or AI, which expanded chat bot functions exponentially. Newer, AI-powered bots can now engage in small-talk and learn from past user interactions. Hence, this opens up new opportunities to utilize them in digital marketing strategies.

Choose Your Fighter: Messenger Marketing vs. Email Marketing

Choosing between the two seems absurd since both have their specific purposes. Messenger marketing is useful in terms of growing the brand’s audience and service awareness through social media apps. Email marketing is prominent for sharing things like news, brand updates, and promotional offers right into a user’s inbox. But since people are unlikely to open their email inbox, they cannot respond urgently to messages. In short, it’s one-way communication most of the time, unlike messenger marketing that encourages real-time two-way communication. Whenever customers have questions regarding the brand, they are likely to ask via messenger instead of email.

Meanwhile, combining these two is not a bad idea. Using both channels can help you address customer demands quickly. Utilize this as much as possible to increase engagement with your audience. The only limitation here is the internet connectivity. In this way, you will be updated with the progress of your business as well as with your customers. Generate FAQs not only increase engagement and traffic to your site but also to gain the trust of prospected customers.

Why Messenger Chat Bots?

Messenger chat bots are now essential to improving sales. Aside from cutting down on routine tasks, they help gain customer loyalty due to the speedy replies in processing customer requests. These bots are also a convenient widget that can deliver content as they have a higher response rate, unlike traditional marketing channels. They can send relevant information and notifications regarding upcoming events. These chat bots can also offer excellent opportunities to re-engage prospects.

Traffic and lead generation are the two things to consider when talking about online marketing. The truth is, it is the biggest challenge among online marketers. Knowing the benefits of marketing methods alone is not sufficient to reach target customers. While most marketing strategies can be both challenging and expensive, messenger chat bots are easy to make. What’s more is that you can integrate them without breaking a sweat. Thus, businesses are resorting to messaging apps, given that messaging app users are continuously growing. Today, it has become a platform where brands and customers meet.

The best part is, they’re a business solution that doesn’t break the bank. With human agents, companies need to factor in salaries, employee benefits, bonuses, and all that jazz. Human agents are limited in the sense that you can only have a number working at a time, which can hurt sales. With a chat bot, your brand can accommodate tens to hundreds of users at a time, without the hassle of working hours or agent availability.

What Messenger Chat Bots Do

Gone are the days of waiting for hours on end to get a call back from a business. Engagement between brand and consumer is now a click away. This is the newfound power that comes with messenger marketing–near-instant response times. Companies, whether they’re only starting or established competitors, are now incorporating messenger chat bots in their daily operations. But exactly how do they use this new technology to drive sales?

Here are some of the capabilities of messenger chat bots today:

1. Customer Service Improvement

Searching answers to the FAQ section can consume precious time. Most users do not have, or rather, do not want to spend their time scrolling for the answers to their questions. Waiting times are also a bother, as customers do not like to wait around. These problems are made obsolete by messenger chat bots.

Get More Clicks Using a Messenger Chat Bot

2. 24/7 Uptime

Messenger chat bots are one chat away. Writing and sending your questions on an item or service can only take minutes to be processed. You can also write to them at any time of the day since chat bots don’t need to rest. You need not worry if you’re asking about a particular product or service at around 3 AM since these chat bots have your back.

Engaging Conversations

Instead of reading through a great wall of text, you can be at ease when talking to a messenger chat bot. You can get the information you want and when you want it. These chat bots help you navigate through the sea of information on company websites.

3. Faster Response Times

The thing about messaging apps today is that everything is instant. With a stable internet connection, it will only take moments for your message before its sent. This is as if you were asking them in real-time. Chat bots can reply as soon as possible, and this helps converts more visitors into buyers.

4. Saves Company Resources

In a nutshell, messenger chat bots lessen employee workload. Chat bots can handle the usual day-to-day questions while employees can focus on resolving more complicated issues in the customer inquiry department.

Reach New Heights with Messenger Marketing

Compared to other marketing techniques, messenger marketing is something else. It’s no longer a competition of who has the flashiest graphics or visual design. Today, it’s about who can reach the most customers faster. Brands are now racing on various social media apps on who can get the most likes, shares–the most user engagement out of everyone else.

And the birth of messenger chat bots has changed the game. These chat bots have now put customer engagement at an all-time high. And it will only get higher as more people download messaging apps. It’s the perfect time to attract potential customers and convert more leads with this new technology. Thus, it’s crucial to follow this trend before other brands follow suit. Here some of the ways that you can level up your messenger marketing efforts:

Provide meaty content

People access the internet for information. Satisfy them by giving adequate information about your brand and services. Instead of sending them the content via email or SMS, you can send it straight to their messaging app.

Lead your followers to relevant content

While providing content to your followers is your utmost concern, you can also direct them to content with messenger chat bots. Suggesting related sites or content helps them engage with the business, even if they don’t know what they’re looking for yet.

Remind people about upcoming events

Constant updates like this can make your customers value your brand better. An active, hands-on business is more attractive than a passive business.

Use ads to reach your audience

Since the typical user feed is chock full of ads, it is quite impossible to reach your customer without noise. By using messenger ads, you will redirect your customers towards your website. You can also re-engage past leads through ads. This gives you additional opportunity to reconnect with potential customers.

Get More Clicks Using a Messenger Chat Bot

Jumpstart your Business with Herobot

Messenger marketing is all the rage right now, and messenger chat bots are the newest tools in the digital marketing scene. And at a time where everything is digitalized, there’s no better opportunity to start using them other than today. Watch your brand grow as you boost sales and convert leads faster than before. Hop on over to our website at Herobot.app to learn how you can get started with your messenger chat bot. From bot creation to bot support, our specialized team will guide you through the whole process. Contact us for more details!

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How Facebook Messenger Video Calls are Reinventing Connections

As the old adage goes, no man is an island. This is especially true with humans, who cannot live without social interaction. It’s an important aspect of our lives, which is fulfilled through constant communication. Communication is what brings people together. We are always improving this with technology, like the invention of the Internet. And more recently, Facebook Messenger Video Calls.

This new technology allowed us to not only connect with people who might be miles away, but to connect with people from all over the world. To clarify, Facebook did not invent the video call technology. Rather, it only made it accessible to people–2.5 billion people, in fact. Anyone with a smartphone, whether it be Android or Apple, can avail this feature by downloading Facebook’s online messaging app, Facebook Messenger.

How Facebook Messenger Video Calls

Now, Facebook Messenger is more than a platform for online chatting and video calls. It’s also the biggest online messaging apps to date, where people can send messages, photos, videos, and audio recordings. Facebook Messenger Video Calls are only one aspect of Facebook Messenger, but even this feature can vary from one-on-one video calls and group video calls with up to 50 people. This is great way to connect groups of people online, without the need for physical meetups.

Facebook Messenger Video Calls Amid COVID-19

The new coronavirus pandemic has taken the world by storm. It caught several countries by surprise, and by the first quarter of 2020, a number of countries had already closed borders to observe lockdown measures. The global economy went on the decline. Businesses worldwide have been forced to shut down. Online classes went on the rise.

More than ever, Facebook has become a crucial platform to maintain communications. With people staying in during the pandemic, going online is now the way to go. This led to the launching of Messenger Rooms.

Messenger Rooms was created out of a growing need to accommodate more people in Facebook Messenger Video Calls. This new feature allowed users to video chat with up to 50 people at a time with no time limit. Anyone can join, and Rooms can be created from either Messenger or Facebook. This encourages the platform for online classes or virtual business meetings.

Facebook Messenger Video Calls in the Corporate World

Social media platforms have become a necessity for businesses operating in the 21st century. Since the advent of the digital era, businesses who don’t adapt to the online are easily left behind. These include not only social media platforms, but online platforms like LinkedIn and Shopify that can boost their business.

Facebook Messenger Video Calls are also a great tool for organizing businesses. During a time where physical distancing is king, these online video calls are a great way to check up on employees. They can also be used as make-shit conferences in the absence of meeting rooms, and are just as functional as an actual meeting. It can be argued that it’s more efficient even, as it disposes the need of traveling to a meeting venue and renting out a conference room.

It’s also not limited to within an organization too. Facebook Messenger Video Calls can be used to set up meetings with clients, or get in touch with other businesses. Face-to-face communications open a much more conducive environment that is more open for negotiations, unlike emails which are succinct and most of the time, straightforward.

And with more younger people entering the workforce, it makes sense to make the shift into the era of video calls. Businesses always have to be on the next big thing if they want to stay ahead of the competition. It can also be a great way to utilize younger members of the organization to directly engage with customer needs.

How Facebook Messenger Video Calls

But video calls can only take you so far. It has its limitations, and these limitations can vary not only to Facebook Messenger Video Calls, but to other platforms as well. With each benefit, it also has its downsides such as being subject to camera quality, internet connectivity, and platform support.

The Role of AI in Video Calls

As technology evolves, video calls are only getting better and better. Before Facebook Messenger Video Calls became an option for business calls, there are already a number of video conferencing apps like Zoom and Skype. These apps have transformed personal face-to-face video calls into online corporate conferences that bring employees together in real time. And with how online platform are booming, it’s only natural that features adapt and evolve to the needs of consumers.

One of the innovations in this aspect is the integration of Artificial Intelligence or AI in video call technology. AI has proven to be very effective in various sectors such as Marketing and Sales. Recent advancements in the technology help improve user experience and cut down on time-consuming tasks through automation.

Below are some of the examples how AI is changing video calls:

Noise suppression

Ambient noise is unavoidable, unless you work in a secluded and shut-off environment. There will always be noise, whether its from an electric fan or your feet shuffling in your chair. AI is able to clean up the noise input before transmitting it in your calls and assure that your colleagues or your clients will only hear your voice and nothing else.

Hi-res video calls

The quality of a video call often depends on what video codec is being used by the platform. Choosing the best one with the proper parameters will naturally improve the quality of the video call. But platform video codecs are often set and users are forced to settle with the current video quality. But with AI, the quality of the call can be greatly improved by adjusting the right video codec based on the quality requirements and what the end-user’s network can allow. This way, Facebook Messenger Video Calls as well as other platforms quality can be improved for the better.

Natural language processing

This feature is relatively new in the video conferencing applications. It allows AI to takes virtual notes of meetings, transcribe conference audio, and list down important points. Also, it can allow translation of conversations in different languages. And this feature can also be integrated with virtual assistant or chatbots that can enable them to join and leave meetings with a voice command.

Video optimization

Video calls with better resolution aside, AI can also help fix inconsistencies in videos such as lighting and color issues. By automatically finding these issues, it can take the necessary steps to correct them by adjusting light balance, focus, and other details. Other features can include gaze correction and even background modification to emulate a more professional environment.

In addition, AI can also detect and shift the focus onto the person who is speaking. This can help audiences recognize speakers during online conferences and ensure full attention to the speakers.

The Role of AI in Consumer Connections

Apart from shaping video calls as we know it, AI has also helped chatbot technology reach new heights. Chatbots are no longer mere question-and-answer machines; with AI, chatbots are able to engage in conversation, improve user interaction, and many more. And what’s more is that this type of technology is now accessible more than ever, with the rise of online messaging platforms like Facebook Messenger.

How Facebook Messenger Video Calls

And this widespread accessibility across platforms is what makes it attractive for businesses, especially the ones who are still transitioning online. Tech reports show that by 2020, 80 percent of businesses will want to have their own chatbot. So far, a majority of online companies already do. Brands can easily reach out to their customers online to provide better customer service and maintain after-sales support. AI chatbots in particular offer a unique user experience with the use of personalized responses tailored to user questions and interests.

In addition, chatbots are also cheaper and cost less to maintain compared to human representatives. With smart chatbots, businesses can ensure 24/7 conversational AI support within arms’ reach. 

Assemble your own Chatbot today!

With the shift towards the digital environment, Facebook Messenger Video Calls will have to adopt the use of AI sooner or later. Current times make it hard for organizations to streamline tasks like transcribing the minutes of a meeting. AI can help in this demand as to cut down on laborious tasks through automation. Consumer needs are always changing, so businesses must always adapt to these changes in order to stay ahead. This is also true for chatbot technology; it’s never too late to get your own.

If you’re wondering where to begin, Herobot has the right solution for you. You can create your own AI-ready chatbot with the most advanced tools in chatbot development software. Our talented crew will help guide you through the process to make sure that when you build with us, you build it right.

Ready to get started? Check out our website at herobot.app for more details.

customer service chatbot

Benefits of a Customer Service Chatbot to Digital Marketing

A customer service chatbot is a software program that allows conversation between the customer and the company. It utilizes instant messaging to send an inquiry and to respond as well. Artificial intelligence fuels this software. Customer service chatbot is often integrated into company websites and social media applications that feature messaging. However, there are still companies that hire humans to provide customer support. They have not heard of the countless benefits that a customer service chatbot brings to the company.

High customer satisfaction is one of the many goals of a company. It is a very important deciding factor to improve and manage the products or service of a business. Higher customer satisfaction results in customer loyalty and devotion. It is advantageous against competition. Many companies are offering the same products and services. Having a proof of customer satisfaction appeals to other potential customers.

customer service chatbot

How Customer Service Chatbot helps

Additionally, satisfied customers spread positive word of mouth to their friends and families. Customer satisfaction is not only about repurchases. It is also about acquiring new customers. According to research, 73% of customers say customers have satisfaction when the company values their time. Thus, customer satisfaction is all about providing efficient customer service. Companies are continuously improving and investing in customer service support. The latest trend in providing customer support today is a customer service chatbot.

Top benefits of a customer service chatbot

Saves money and human resources

Many companies are neglecting the idea of customer service chatbot. The main reason for this negligence is monetary. On the contrary, it is more cost-effective to use than human resources. There is no need to hire more employees to provide customer support. Since humans cannot work 24 hours a day, companies need two to three sets of staff. Three sets of employees mean higher operational costs for their needs.

Meanwhile, with the use of a customer service chatbot, there is no need to hire people to do night shifts. Employees, on the other hand, can increase productivity. The basic role like answering simple questions is now the job for the chatbot. So, it allows employees to focus on more important aspects of their job. This aid not only saves money but also increases job satisfaction of employees.

24/7 availability of customer support

Customers’ needs are unpredictable. Any time of the day or night, a customer can ask a question about the company’s services. Their needs may arise even after office hours. However, queries during this time should not be neglected. It can cause dissatisfaction on the part of the customer. Problems may also arise when their question or issue is not addressed immediately. That is why there should always be an available person to answer these questions. But, adding a support team working at the wee hours is costly for a company.

Luckily, a customer service chatbot is less costly and does not tire. It can work 24 hours a day without decreasing its efficiency. They can respond anytime of the day or night. There is no need for customers to wait for a long time to get their much-needed answers. As a result, they would feel that their time is valued by the company. Thus, making them loyal supporters and satisfied customers.

Provides instant responses

As problems may arise anytime, chatbots are ready to give quick solutions. Being on hold for a long time can cost the company its customers. People in the modern world get everything in an instant. That is why waiting time is not their favorite thing in the world. They want instant responses to their queries. Answers should not only be instant but relevant. A customer service chatbot may not provide a 100% relevant answer to a question. But, it can reduce frustration on the part of the customer.

While waiting for a human resource who can thoroughly answer the question, the chatbot can fill in for the mean time. An initial response of a chatbot is better than receiving nothing at all. It is better to give an instant solution that partly solves the problem than to make them wait. A chatbot can at least buy time for a human agent to focus on the more critical aspect of the solution to the customer’s problems.

Performs consistently and accurately

Since it is by artificial intelligence, a customer service chatbot gives efficient responses. It can perform repetitive tasks without reducing accuracy. Human agents may get to a point saturation on their job. Instances like this happen when there is nothing new on the job that they are doing. Answering frequently asked questions every day can put them in this state. Reaching this point may decrease their efficiency.

But, this cannot happen to a customer service chatbot. It does not need a break from all the workload. A chatbot also does not get saturated about its job even if it is repetitive. It performs all action at the same level of efficiency and accuracy even if it is repetitive. In fact, they are intentionally performing tasks like these.

customer service chatbot

Decreases customer frustration

Problems that may arise from the company’s services and products are often the same for one customer and another. But, customers have different versions of their problems. Thus, they demand a version of the solution personalized to their problem. Interactive voice response (IVR) systems during phone calls do not provide this kind of response. IVR systems are programs that give the same response and options that customers do not favor for.

Sometimes, customers do not know which department should their question be addressed to. Reaching a wrong department results in customer frustration. With the help of a chatbot, a customer need not be directed to a department. In cases they really want to talk to a person, they may do so. Customers will be connected to a department with the help of chatbot. Since a customer service chatbot can gather data accurately, it will also route a customer to the appropriate department. This way, time and resources are saved while customers are also receiving personalized responses.

Reduces customer anxiety

Faulty IVR systems are not the only cause of stress for a customer. There are customers who get anxious when talking to a human agent about their issue. Some customers are not confident enough talking to strangers about their concerns in the company’s services. A customer service chatbot is often preferred by people who experience anxiety.

Through chatbots, they need not be transferred from one department to another. The instant response and solution that the chatbot provides lessens their emotional stress. For these people, the issue they are raising is stressful enough already. A response that can cause them more stress is the last thing they want to get.

Improves self service

Some people are more comfortable solving their problems on their own. There are just customers who do not believe that a chatbot knows what is best for their issue. But, they still need a chatbot to provide them options. A customer service chatbot can instruct customers without the help of a human agent. After gathering information about the problem of the customer, relevant solutions are provided by the chatbot. This feature gives the customer an option to fix the issue by their own means. Chatbots are providing possible solutions but also give the customer a chance to do it on their own.

Versatile in terms of language

Customers of a global company vary in languages that they use. Inquiries and problems may arise from different parts of the world. Thus, it requires a globally renowned company to hire multilingual customer support staff. But, it is difficult and costly to do so. Luckily, a customer service chatbot can work with several languages. Since it is run by an AI, it will not take the chatbot years to learn a language. Also, chatbots can detect accurate intents of the customers. While it is not comparable to a person who is fluent in a foreign language, it can reduce the costs of the company on hiring more multilingual staff.

Gathers accurate data

Part of providing customer support is gathering data to improve services. Problems that the customers experience contributes to enhancing and developing new services and products. But, a human agent cannot recall an entire conversation thoroughly. Details from a problem and the provided solution may not be accurate if the only reference is the memory of a person. With no offense intended, a person’s memory is not entirely reliable. Some details may be left out or interpreted with bias.

Use Herobot now!

On the other hand, a customer service chatbot is more reliable. It records the data from the conversation accurately. There are also chatbots that are programmed to provide data analytics from the recorded conversations. This data is more accurate to rely on, especially during company decision making.

customer service chatbot

In today’s industry, artificial intelligence is a tool for an automated workflow. Companies invest in AIs to improve services. A customer service chatbot is a great investment for a company. Herobot is one of the many companies in the business world that creates customer service chatbot. Visit their page at https://herobot.app/  to learn more about them.

chatbot software

Revamping Restaurant Industry with Chatbot Software

It is no surprise how chatbot software is dominating almost every industry in the economy. With its many benefits to consumers and brands, chatbot software has easily gained a reputation in the online world. Digital savvy businesses are continuously taking a step forward to provide the consumers with a level-up experience and convert more sales. Today, even the restaurant industry is leaping to this new era of technology. 

Why chatbot software playing a key role in the restaurant industry? Being traditionally behind the curve of the online world, this industry has been slow in incorporating the latest technology trends in their online marketing strategy. Some are lucky enough to have the seats fully booked through word of mouth and savory tasting food however, some are failed to do so. This is where chatbots step in, to fill this loophole and help these restaurants in paving their way to success.

chatbot software

How Chatbot Software is Paving the Way to Your Restaurant’s Success

How can chatbot software help? Can they be used to book the table? Take customer orders? Create menu suggestions? You won’t believe this but, yes. The answer is yes. It may be too good to be true but chatbot software is playing a vital role to help your business conquer its way up. But before you set up your chatbot software with your website and social media accounts, you need to plan out first how exactly will you be using chatbots. Identify the goals, mission, and problems and create a strategic plan. 

More so, to give you a clear idea, here is how chatbot software can help you grow your business:  

Cater reservation services 

Managing and serving customers is a very time-consuming task. Let alone if it is peak season and customer orders keep coming in and out of your online platform. Human errors can happen anytime. Thus, it means that the wrong order might happen from time to time and will result in two not so good things — customer complaints and losses on your business. 

Through the help of chatbot software deployed on your website, social media accounts, phone, and other possible platforms, you can eliminate and prevent these human errors from damaging your brand image and elevate your customer’s experience. Chatbot software can help you interact with customers quickly and guarantees that the order is 100% correct. 

Enhance table service

Many of us have experienced asking or ordering something from a waiter/ waitress and the unknowingly forgot about it. These inevitable human lapses usually happen and it is a common problem in your restaurants. But with chatbots, it can be ensured that your customer’s order is served promptly. It will leave a good experience for your customers and will surely give a good rate to your brand.

Use to promote special deals and offers

Chatbots are so wise that it can gather customer’s email addresses and can send push notifications. This means that chatbots are not only streamlining your customer service but also your marketing strategies. Chatbot software can remember all regular customers (which the human counterpart cannot) and send them messages to encourage these regular customers to come back. They can send offers and special promotions via different online platforms like Facebook Messenger, email, text message, etc. 

Can create a personalized food recommendations

The ability to remember your customer’s favorite foods out of your menu makes them feel special and valued. Chatbots can create a personalized food recommendation by understanding what your customers want is an ultimate marketing tool. It can be a better and faster solution than instructing your employees to know them inside and out of your menu to be able to make such recommendations. Chatbot software brilliantly collects past purchase transactions and gather this data to know the likes of the customers. More so, it uses these data to recommend the right drink or sides that would perfectly match their orders.  

Streamline delivery and takeaway process

Delivery or take away procedures in most restaurants have complicated processes that customers are tired of. Fortunately, chatbots can simplify the order process even for delivery and takeout orders. Chatbots are a multitasker. They can handle orders while chitchatting with your customers making it less hassle and more convenient for your customers. 

Gathers and follow up customer feedback

Getting good reviews is crucial in making your business grow. It is like a word of mouth that can be seen online. For modern consumers, reviews are very important. Sites like trip advisor and yelp have a wide variety of restaurants and places to visits. Along with this restaurant’s page are reviews from previous customers. If your restaurant’s page has good reviews, it will most likely invite more customers.

chatbot software

However, the hard thing is following up with a single customer to leave a review of your restaurant is time extensive tasks. One of the finest things that chatbot can offer is its ability to send automated reminders from customers who have checked-in in your diner. More so, they can ask permission for the user’s email to use it for email marketing purposes. 

Saves both employee and customer’s time

One of the biggest fear in the emergence of the chatbot is that it may cause unemployment to people since it can replace them in their jobs. But this was just a popular myth circling. On the contrary, it helps employees to save their time for more complicated tasks. Instead of suffering from overloaded work, an employee can enjoy doing their work without the simple tasks that take time. Chatbots can do basic tasks such as answering simple queries, scheduling and plotting the reservation of customers, collating information about the customers, and the like. 

On the other hand, customers are fonder of chatbot software because it is easy to talk with and makes transactions simple. 

Increase customer retention

Customers feel valued when their needs are catered rapidly. Also, modern customers are more likely to support your diner when you have great customer service and food to dine. Chatbot software engages with your target consumers, guide them in their searches, and share your menu and pricing information and offers friendly conversation. All of these things build affinity with potential customers and helps in converting sales.  

Maximizing Chatbots: Bring New Service to the Table

Finding the Nearest Store

Your customers are too busy with their daily life routine that looking for the nearest resto near them needs to be less nitty-gritty. With the usage of chatbot software, a single click could easily lead their way to the nearest diner. It can even send a map to guide customers. It is less hassle for customers who have a scheduled round the clock. And if a person will be meeting someone in your restaurant, they can easily send the direction to them. 

Reordering your all-time favorite menu

Ordinarily, you need to be in a coffee shop every day and encounter the same crew for them to be familiarized with you and your order. It takes time for a human to remember your favorite menu. But with a chatbot, single order or two would be enough to save the data. The next time you will order, all you have to do is to say that you want to order your all-time favorite and boom! Your order is now preparing. 

Buying and sending out surprises

Is there a special occasion you do not want to miss but you are too busy at work? Send your loved ones gifts and surprises during a special celebration in just a click. Through chatbot operated order transactions, you can offer this kind of promo to customers. It will surely hit the ball every time because it is very convenient. 

Build Your Restaurant Chatbot with Herobot!  

From a business point of view, it is no brainer that chatbot software is indeed a winning masterpiece for your brand. It can help you with your marketing, customer service, and sales conversion in many ways. It is also becoming popular with consumers. The research found that 69% of consumers prefer to use chatbots and that brands with chatbots increase brand reliability for them. 

In this fastly changing world, market trends have been continuously curving from one platform to another. As business owners, you need to help your brand in keeping up with the curve. Your brand needs to have a voice in the digital space otherwise, it will create losses on your end. In the same manner, integrating chatbots with your present social media accounts and website will help a lot in increasing your sales and customer retention. 

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In today’s business world where competition is tough, it is best to stay on the trend to avoid being left behind. Chatbots are one of the powerful tools to help your business grow. There are many types and ways to program chatbots, with Herobot, we can help you design the best chatbot according to your needs. Whether it be a multitasking chatbot that can take orders or multipurpose chatbots that is flexible for both sales, marketing, and customer service, we can make it for you. Visit our website today to know more! 

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Improve Customer Relationship with Artificial Intelligence Chatbot

A company cannot be successful just by itself. The greatest factor that will bring its success is its good relationship with its customers. However, this is where a lot of companies, especially the new ones, are having trouble with. Even if they build great products or guarantee a good service, they still can’t find loyal customers and increase their sales. This is where the customer service departments take control with artificial intelligence chatbots.

artificial intelligence chatbot

The customer service personnel are in charge on connecting with customers and helping them to whatever they need. However, this is not as easy job especially to small companies who cannot hire a large number of agents at once. A large number of inquiries is also a big problem for a developing company who is understaffed. Thus, the best way to solve this answer is to create an artificial intelligence chatbot that can answer multiple customers all at once.

How about artificial intelligence chatbot?

“Can machines think?” This is mathematician Allan Turning’s statement that made a significant mark in the history. As time the modern world undergo constant change, the lives of people are continuously improving and innovating. One of the examples of this innovation is the Artificial Intelligence or AI. This is a branch of applied science where machines are programmed and generated to think like the human brain. So the answer Allan Turning’s question is “yes” machines can think, but how?

Artificial Intelligence works with a vast amount of data and sophisticated algorithms that will be programmed to be a software that can do as specific task or goal. From the simplest to the most complex order, artificial intelligence is made to comprehend all of it. It has datasets where the brain or information that will be needed is placed. Good examples of this are robots. Just like humans, it can perceive and understand instructions. They are made to solve and do a specific task to achieve a certain goal.  Reasoning, learning, and perception are the main goal these machines. Before everything else, there will be a testing process to evaluate the system or application through trial and error.

First, it has datasets or databases where a large number of data needed are stored. It also has weights that correspond to the value that will be needed for the output. Next, it will require inputs from the user. The input will be analyzed and assessed by the AI and produce the output. If the software did not create the output it desires, it will adjust its weight until it constructs the correct one. Artificial Intelligence can be machine learning, neural network, computer vision, and Natural Language Processing (NLP).

But, what is NLP?

Natural Language Processing (NLP) is a field of artificial Intelligence that focuses on the interaction of humans and machines through natural language. It allows the machine to understand and decipher human languages. One good example of NLP is chatbot. This is a software program that uses the Internet and makes human connections to machines possible. Often called “conversational agents,” these chatbots mimic how a real person is talking to a user. It uses the Question and Answering System to have a real conversation or talk with a person.

With the utilization of the Internet, it connects to its user through words and voices in real-time. They have programs that enable it to talk and respond to a conversation at any time of the day. These collaborative software applications use Facebook, Telegram, Slack, etc. as their contact channel. As Forbes said, the chatbot industry exceeded $190.8 million in 2016. These chatbots are really useful in different fields and industries. Education, business, health, and social bots are prominent in every field.

Human Live Chat VS. Artificial Intelligence Chatbot

Chatbots can make an impact on the social and emotional feelings of an individual. As stated by Mauro de Gennaro in his study, Effectiveness of an Empathic Chatbot in Combating Adverse Effects of Social Exclusion on Mood, chatbots can give emotional support to an individual. These can also be a great help to relieve negative emotions and thoughts for your products and services. It gives no judgment and unbiased opinions.

But unlike humans, chatbots do not have any feelings. They can hurt someone without knowing or sympathize with them. Humans can offer to understand and care that machines cannot do, for short, humanity. Machines can never take the place of humans, BUT THEY CAN UPGRADE THEM. They are just programmed to perform specific conversations and engage with the users.

Whether chatbots or humans, everyone works together for a greater and stronger bond. But how are do these chatbots work? What is it made of?

artificial intelligence chatbot

Building Relationship with Customers

Chatbots are smart and can even have a function of machine learning that helps it learn based on an experience like a human child. While its main goal is to answer your queries and questions, it can also help in improving the relationship of the company with its customers. But, how is it possible?

Show its human side

Well, this is main factor of how a chatbot can help in building relationship with customers. By creating a personality for a bot, the conversation that it will create will be most likely fun for its users. There are even some corporate AI that were popular by itself due to its fun and entertaining personality. However, you must note that it cannot always be fun and that it should still be a perfect fit for your line of business.

For example, you can’t use a fun and sarcastic personality if your business is dealing with legal or health matters. You cannot have you chatbot going around and joking about a customer who is having a problem about a law suit and health problems or they just might get extremely annoyed or disrespected. In these cases, you should just give it a serious, empathetic, and informative personality.

Answer your customer’s feedback

The most problems businesses are having trouble with customer relation is by being active 24/7. For small to medium companies, this is extremely hard. It is because hiring more customer service assistants that will work for extra time or night shift is costly. Meanwhile, you can answer all this with the help of an artificial intelligence chatbot.

As you know, Artificial Intelligence chatbot provides a chat automation system that enables it to cater the needs of multiple customers at once. It is also available 24/7 and the customers will not need to wait long for a response anymore. Due to this, your customers will raise their approval and trust to your company which will affect your sales positively.

Bring out its Machine Learning

Gaining knowledge with each other is part of being in a good relationship. As for a great customer service, this is also the case. As much as the live servers should give helpful answers to every inquiry, they should also be able to learn when something happens and use it for future reference. However, many people believe that this is impossible for just a mere artificial intelligence.

On the other hand, this is actually not true. Chatbots are able to develop a machine learning capability where it is able to use its experiences with its customers for the future use. This is by storing new and unusual data that the bot may find valuable for future reference. This way, its developers will not need to update it repeatedly to provide better service. It also helps the bot to adapt to the needs of its customers which is important when building a relationship.

Reward your customers without a hassle

When you are doing something good, you always expect a reward for this. It is also the same for your loyal or new customers. For them, they are doing you a favor by buying your products and being a multi-time customer. Well, that is actually true but how can you reward them properly?

artificial intelligence chatbot

Giving special coupons could be one of the best tactics to make your customers feel rewarded. This could also help them feel the urge to buy and be gain rewards again. It is very similar to classical conditioning. Meanwhile, because bots are systematic and smart, it can detect which customers are newbies and which ones are old. In this way, artificial intelligence chatbots can give them vouchers accordingly.

How can you have your own Artificial Intelligence Chatbot?

Having trouble finding where to get chatbots? We have the right solution just for you. We bring you, Herobot.app! Also, we have the most sophisticated and advanced mobile bot for your welfare. With professional crews and modern tools, Herobot offers the best and finest bot mobile for you. Come and visit our website now at https://herobot.app/.

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How to Create Facebook Bot Avatar for Your Brand

Customer service is all about building a strong connection and trust with your customers. To do this, you should provide a smooth transaction at all times. While some people think that what clients need is a fast service, they often forget about sincerity. Their customers often leave with bad impressions from the company in return. To avoid these things from happening, why not create Facebook bot avatar for your brand? It will surely help your overall brand image and improve your customer service.

However, it is important to note that in order to create Facebook bot avatar, make sure to give it a friendly image. With the right appearance and personality for your chatbot, it will surely yield an acceptance from its users. It will also effectively represent a person’s physical and psychological value. This will affect the gratification of the chatbot experience. But, perfecting this is not easy especially if you are just a new learner in the chatbot history. This is why we will give you some tips to create Facebook bot avatar that will fit your business.

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First of all, why bots?

Do I really need to create Facebook bot? Why?

This is the first thing that you should be asking yourself before giving your efforts to create Facebook bot. This will give you a clear view of what you must make your bot of. By asking yourself this question, you will be able to know what your customers might be looking for. To help you answer this, here are some of the reasons why you need a bot.

You want to always be there for your customers

There is a reason why stores, except for convenient ones, have specific opening and closing hours. It is because hiring more employees for different shifts could be really expensive. So, what they do is set for specific hours where there are more customers available. However, there are still a lot of people whose availability would be after normal working hours and it would be a waste not to cater them.

However, when you create Facebook bot, your store will be able to provide 24/7 availability especially for customers who prefers online shopping at night. Chatbots will act as your “always-ready employee” and will answer your customer’s queries whenever. It can also act as an adviser or assistant for your customers. Now, you can easily connect with your customers even after store hours.

You want to build more connection with your customers

The secret recipe to being successful in business is establishing connection with your customers. This way, you can easily have your regulars that will be there to support your products or services. They can also be good endorsers as they commend your products or services to other people who might be interested. This is way better than looking for famous celebrities or models to market your brand. However, how can chatbots help you with this?

Customers are always looking for sincere service. Bots can have a good and steady personality according to what you set it to. It can be friendly, formal, and polite all at the same time. Also, it can answer your customers faster than any customer support. It also helps then you can modify your bots and provide option of different languages for your customers. Now, language barriers are not an issue anymore.

You want to grow your business

It is every business people’s ambition to grow their business and branch out. Why? Because this only means that your brand is successful and widely accepted by your customers. However, making it work is really hard especially for customer support. Thinking that you can answer all your customer’s queries in social media sites, emails, website, and application is just impossible. Meanwhile, hiring more employees to do this work will lessen your profits. It can also bring you more conflict if you will not find the right person for this.

With chatbots, your problems will be answered. Bots can work as you all in one employee that can answer multiple messages simultaneously without any errors. Moreover, even if you branch out and have stores in different areas or even countries, a single bot can occupy them all. With its capability to switch languages, it will be very helpful for your company to be international. Also, it is available 24/7 so having different timelines for your shops is not an issue anymore.

Tips to create Facebook bot avatar

Chatbots may seem to be new for other people but it actually is already around for decades already. Today, more and more people are discovering bots and understanding its importance in businesses. Not only that, some developers also learn that giving a bot a good personality and image gives the brand or company better feedback. Because of this, they are able to create avatars that perfectly represents companies. Here are some tips to create Facebook bot avatar:

1. Know your area

If you want to design the perfect avatar., you must first consider how your target customers will like it. Thus, you have the perfect picture of how your business line works. For example, you are in a legal research sector. Even if you want your bot to appear friendly, you cannot let it just joke around when answering your customer’s queries especially if the topic is very serious. You may, however, add more fun in your dialogue by including links, images, videos that might be interesting and helpful for your users.

2. Consider your brand’s image

When creating your bot, you must always consider the image of your brand. To do it, know how your company appeals for the mass and what their impression is about your brand. You should be able to perfectly create Facebook bot avatar with the distinctive character of your brand. if done right, it could be your best marketing partner. One example of this is how Marvel created a bot for their Avenger’s campaign with Jarvis. In the story, Jarvis is Ironman’s assistant bot that helps him in every way. To leave an impression on its fans and users, Marvel made a bot with Jarvis’ image and personality. I mean, which Marvel fan would not want to speak with Ironman’s trusted bot, right?

3. Test your bot

Now, remember that there is no such thing as perfection. However, if you want to get closer to it, create different bot character designs and make a survey on which one is the best. You can ask your friend about this or even get your customers involved in the selection process. It will help you assess thee errors on your bot. If you do not want any of these, you can also just join online forums and make a survey about it. This way, you will be able to create the best Facebook bot avatar. Moreover, it would be better to have different tests on your bot before launching it.

4. Pick the perfect name

Your name is your label. It is like putting a big mark on your forward indicating your personality. It is your connection to your individuality and identity. Moreover, this leaves other people impression about you. Thus, it is very important to pick the best name for your bot avatar. Choose a catchy name that will best represent your brand’s image and the services you offer.

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Create your bot with us!

Now that you know the important points on how to create bot avatar, it is time to test it out. However, creating bots is not cheap and not relatively easy. If you do not know how to code, you might need the help of professionals to create a good chatbot. Herobot can help you with this. It is a chatbot building tool that will help you build the best bot while saving up some money. Check our website to know more about it.

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Top 4 Chatbot Business Trends to Watch Out This 2020

Whether we admit or not, the chatbot has been helping a lot of businesses grow in terms of marketing and customer service. Moreover, it helps in building a strong brand impression on consumers which is why it is a big hit for a lot of marketers nowadays. Also, due to some technological advances, chatbot business is creating some trends including machine learning. Some marketing experts even believe that bots will continue to evolve in the following years and will eventually be the central customer service for various companies.

Actually, there are a lot of social media users who are in favor and willing to use bots for interactions. Even if there are still some doubts about how a mere artificial intelligence can act human-like, there still some who really want to try it out. Moreover, because of its convenience, marketers are using this tool in their marketing stunts. Meanwhile, others are utilizing marketing plans in accordance with the latest trends of chatbot business and artificial intelligence.

chatbot business

Why is chatbot business becoming relevant?

Chatbot business is one of the latest trends in the digital marketing world. It is really useful in automating a lot of marketing stuff which is why most people in the business are interested or already using it. Moreover, according to some researches, there is a high possibility that 85% of business interactions will include chatbots in it. On the other hand, there are also other features of chatbots that can be useful for other marketing strategies.

Here are some of the ways chatbots can help businesses:

Cost-cutting

Marketing and advertising a very important factor in business aside from the quality of the products or services and employment ordeals. However, some of this would cost you a lot which can be difficult at your end. Meanwhile, chatbot business can help you maximize your profit without spending much on your employees. Moreover, it can communicate with a lot of people at a time and is not prone to errors that an ordinary human staff may do.

Automating repetitive tasks

There are some tasks that requires the same routine to do. This could be really stressful and tiring for any human employee and may seem not motivational for many. However, chatbot can do these tasks without ever getting bored and with an utmost accuracy. This way, it can give other employees to focus on crucial tasks rather than being stuck on doing repetitive tasks.

Gathering customer feedback

If your business is around for quite a while, then it is important to know which improvements you should take for it to be better. In order to do this, you will need the feedback from your customers. However, this is not really interesting for most people and there is a high possibility that they will just ignore yours pleads for feedback. Meanwhile, chatbot business can help you with this one. As it communicates with your users, it can ask questions and gather useful information that you can utilize for your next marketing strategies. This is one of the reasons why chatbot business is becoming trendy for a lot of people.

Improving customer service

Obviously, customer service is one of the main functions of a chatbot business. Because of its automation, it can provide customers fast and accurate responses which most users dig in. Also, most customers need a hand in helping them throughout their purchasing experience and the chatbot can help them. Because of its high artificial intelligence, it can communicate well with its users without any errors. It can even inform people about the dates of when they can be contacted human live support if they prefer talking with them.

The latest trends on chatbot business

If you are going to look around the internet, you will notice a lot of webpages that are using chatbots on their businesses. Some are even using chatbots not only for their businesses but also for entertainment purposes. Whatever the reason, it is only natural to be curious about the latest trends regarding bots for this year.

Here are some of them:

SEO Optimization

Artificial intelligence has been around for almost a decade and it is continuously growing. With the help of numerous developers, the functions of chatbots were increasing and it includes SEO optimization. As you know, there are different aspects that you should focus on in order for your website to have proper optimization. Meanwhile, bots can enhance this by giving more impact on the usability of the website.

As it helps the customers, it is creating more chances to implement the purpose and main goal of the website. However, you must make sure that your chatbot could answer every question that your customers may ask. Also, it can improve the readability of your website as it gives your customers concise and accurate answers right away. Other than this, it can even help people navigate throughout your website even with its complications. This way, your site could have better feedback and higher ratings than the others.

Advertisement with smart speakers

A lot of people are now interested in using smart speakers such as Alexa, Siri, and Google Home. Due to this influx of interests, chatbot business is now becoming more and more relevant in the world of business. People tend to rely on automation brought by technology which is why they are inclined to using these smart speakers. Meanwhile, marketers use this as a chance to advertise their businesses through smart speakers.

chatbot business

This first started when Disney’s Beauty and the Beast’s advertisement was aired by Google Home. However, the later interests of other marketers put a bad impact on users of smart speakers. In order to bring back their interests, there re now better and less invasive branded advertising and it is what they call a “branded skill”. It is customer-friendly and cooler than other advertisements on the internet.

More content with chatbots

Written contents are very important in businesses as it increases the traffic of your website and introduces your brand to more viewers. Aside from this, contents are even useful for chatbots which is one of the priorities of most marketing companies now. If you have a good written content within your chatbot business, customer will have more fun communicating with it. Thus, it will create a good brand image to your business.

Moreover, there are some researchers that state that for the next three years, chatbots will be a big thing. It will mostly cut the costs of some retailers by roughly $439 billion every year while increasing the profit by $112 billion.

Steady adaptation with chatbots

Humans, just like animals, mostly live with their instincts and adaptation skills. These help humans survive a lot of calamities and problems.  Meanwhile, this is also the reason why people are now adapting to the latest trends of chatbots. They are now using it for chatbot business, amusement, and even their everyday tasks. There are even about 36% of marketers who are using chatbots in order to build better relationships with their consumers.

With this in mind, developers are now doing their best to create more human-like chatbots that will answer the needs of every person. They add an intense machine learning with every chatbot which gives the bot a way to learn speaking as a normal person would. Moreover, they offer customers a personalized experience that can execute tasks such as answering questions, giving advises and even guide them through difficult procedures in banking.

chatbot business

Be confident with Herobot!

It is important for marketers to know the latest trends in marketing and adopt it. This is why a lot of business people are now using a chatbot in their companies. It is in order to survive the competition and garner more customers along the run. This is also the reason why you should consider having a  chatbot now.

If you are planning to make bot for your business, it is essential that you only do it with the best and trusted chatbot platform. Herobot is a bot-creating website that offers its users cheaper deals. Despite this, it still has numerous features as well as widgets. Moreover, you will not need any professional skills when making your bot as Herobot only requires you to drag and drop contents. To know more, visit us at our website.

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Top Reasons Why You Need to Build a Bot for SMM Today

Two decades ago, marketing was all about search engine optimization (SEO) and search engine marketing (SEM). But in the last ten years, social media marketing was born. Right then, it quickly took over other known strategies in various industries. Today, every marketing campaign is not complete without social media integration. However, the competition in this landscape also tightened through time. It ultimately paves the way for the introduction of new trends and tools. In this article, we’ll talk about the era of chatbots, particularly for the SMM. Let us see if this can convince you to build a bot after this. 

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Social Media Monitoring Bot: The Key to Better Business Engagement

According to most technology predictions, chatbots would soon become one of the most vital tools in terms of engaging with brands. Even the veteran marketers agree that it has the power to bring a paradigm shift in the landscape of digital marketing. With this, many decide to build a bot to help them in advertising.

Today, we are closer to the time when all people would treat chatbots as a vital marketing tool. Ultimately, people would depend on these innovative technologies to purchase what they need. May it be a product or a service, bots will be their number one assistant. Many developments are happening right now. When you build a bot in the future, they would soon become human-like. 

Once it happens, the landscape of digital marketing would be revolutionized. Also, people would become more dependent on chatbots. They would rather use bots instead of spending time on research brought by search engines. During this time, many branded applications would become obsolete. Moreover, users would opt to engage via messaging apps that are already helping them in unimaginable ways. 

Build a Bot: The Primary Role of Social Media Monitoring Bot

It’s not a secret that consumers are dramatically migrating from traditional social media platforms to fast-rising messaging applications. The list includes Apple, Slack, WeChat, iMessage, and perhaps one of the most popular, Facebook Messenger. The mind-boggling growth of these innovative messaging channels, when combined, actually beats that of the largest social media networks today. Well, these messaging apps offer to navigate their ways through intense competition. They exert less effort compared to conventional methods, but they get an increase in monetization. Who wouldn’t love these emerging technologies that save people from fatigue while improving ROI?

Moreover, industry analysts and data sources revealed that these messaging apps have taken over social media platforms in terms of signing up new users. This report is not surprising, as chatbots have made it possible. These social media monitoring bots have allowed people to search for valuable information using their preferred messaging applications.

Build a Bot to Revolutionize Your ROI

Aside from making routines more convenient for people when it comes to searching content, social media monitoring bot also augment the efficiency of the once laborious process. Well, developers today are making them customized. As a result, users no longer need to rely on Google search to find out information about specific products or services. They can simply build a bot and rely on them to do that and get their needs addressed quickly. 

Social media monitoring bot and other kinds of chatbots are one of the vital tools that can empower the core of digital marketing. Its concept opposes the traditional system of digital advertising wherein there is an engagement when clicking on an ad or playing videos. Today, engaging with chatbots is described as having a conversation with a human-like assistant. 

Why? It is because most people would agree that having personalized and fun conversation is more valuable than simply viewing a video or an ad. This new kind of engagement leaves people refreshed, educated, informed, and most of the time, entertained. With the help of chatbots, they also acquire a deeper understanding of the product or the business. So, why not build a bot for your business now?

Social Media Monitoring: What You Need to Know

Are you currently engaged with a brand or product over social media channels like Facebook, Twitter, and Instagram? Then there’s a high chance that your engagement and activities are being tracked by a social media monitoring tool. 

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Often, users think that social media monitoring is the same as social listening. However, these two shouldn’t be interchanged as they have different purposes. 

Social media monitoring is the act of engaging with users using a reactive manner. Brands monitor streams of topics, comments, mentions, and messages and rely on that information before interacting with users. Meanwhile, social listening can be described as proactive. Brands deal with larger pools of data and use them for sentiment analysis. The goal is to find out how brands operating in the same niche are performing. The findings can then be checked by social media analytics expert to find out any trend or pattern.

Notably, many of the known social media monitoring tools today also serve the function of social listening. However, people should still be aware of the significant differences between the two.

How does Social Media Monitoring Bot Work?

Social media monitoring is a straightforward strategy. A businessman must first identify the tool that would fit his brand’s needs. Then, they need to sync their social profiles and work on monitoring and data collection. Thanks to the introduction of social media monitoring bot, a businessman can put everything up and running without exerting much time and effort. 

Main Functions of Social Media Monitoring Bot

Collect Mentions

Collecting mentions and comments that pertain to your brand is one of the primary purposes of a social media monitoring bot. This tool would track all of your brand’s social activities automatically. Some bots even organize and filter data based on different metrics, such as likes, followers, and retweets. When this information had been collected, social media marketers can begin doing their jobs. 

Build brand advocacy.

Every brand’s goal is to acquire loyal advocates and customers. When you have a social media monitoring bot in place, you would be able to interact with these users in real time. Ultimately, you can show them that you are keen to build and cultivate a relationship with them. Remember, even a simple message that acknowledges your customers’ support has the power to make all the difference in your brand’s performance. 

Resolve customer complaints.

As a businessman, there’s nothing wrong in hoping that all people visiting your channel would be your brand’s advocates. However, we can’t deny that it’s almost impossible. Dissatisfied customers would show up in one way or another. During this instance, you can take advantage of your social media monitoring bot to settle the issue immediately. Once you can address their complaints in real-time, there’s a likelihood that you would convince them from preaching negative sentiment about your brand. 

Increase brand transparency.

One surefire way of enhancing user engagement on social media is to send and receive customer feedback. Let your social media monitoring both update your users whenever you’re rolling out new products or services. Then, ask them some questions that can help you enhance your latest offering. This method can not only strengthen your engagement with users, but it can also increase your brand’s transparency. 

Track topics.

A social media monitoring bot can also help you monitor and track hashtags and topics that are trending. When you are up to date with the latest happenings, you can easily spread awareness about your brand. Being armed with fresh information allows you to be a step ahead of your competitors. 

Showcase your brand’s story. 

Social media monitoring bot, just like other known chatbots, has a personality of its own. With the advent of technology, brands have the power to customize their bots, or we can describe it as adding a unique flavor, bringing a brand’s personality to life.

build a bot

The idea is to showcase the story of your brand in the most compelling way via a social media monitoring bot embedded in your digital marketing channels and networks. Once implemented, these innovative chatbots can attract reluctant users, engage them in fun and exciting ways, and ultimately captivate them with your story. Once you have successfully established an emotional connection with them, you have higher chances of translating those relationships into substantial growth. 

Build a bot with the help of HeroBot!

Whether you like to make the switch or not, chatbots are definitely here to stay. They are designed to change the essence of digital marketing. If you want to stay ahead in business, then you must consider these tools as an integral part of your marketing mix. However, keep in mind that just like the others, chatbots are not perfect. They also come with a set of challenges that can either make or break your business. 

To reap the benefits, you must ensure to get your social media monitoring bot from a reliable source. If you’re a newbie, perhaps you would want to visit Herobot. This chatbot platform can help you attract qualified leads and increase sales using their social media marketing bot and other automation marketing tools. Let the experts help you conquer the challenges that are usually associated with this modern technology, and you’ll be able to emerge victorious in the end. 

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Why You Should Try Chatbot Companies while on Quarantine at Home

As COVID-19 or Coronavirus affects millions of lives all around the world, governments are becoming wary about it and started declaring community quarantine one by one. People can transmit and receive the virus by merely talking or getting in close contact with one another. Moreover, the virus can stay active on a surface even when you leave it there for three days. Considering all this, you basically have no choice but to do a self-quarantine for everyone’s safety. Now, it may be boring to just stay at home for weeks. However, why not consider trying chatbot companies for fun?

chatbot companies

As already told by the experts, social distancing is very important to do at this time. This is why even businesses and educational institutions are considering all these. Companies are reprimanding their employees to just work at home or to not work at all. Meanwhile, students are prohibited from going to school facilities and are advised to just take online classes. However, even if you are given something to do on your own houses, staying inside for too long may affect your mental health negatively. Also, there are some necessities that you will need to acquire outside. Thus, chatbot companies are ideal for these things.

Why you need a self-quarantine

With all the issues regarding the coronavirus around the world, there are still some questioning the importance of self-quarantine or self-isolation. However, we cannot deny that this is really important to prevent the virus from spreading like what happened in some countries. In Italy, there are reports of more than 27,000 cases with over 2,100 deaths in just a few weeks. Just to be safe, why not implement a self-quarantine and just rely on chatbot companies for your needs?

Here are more reasons to do it:

You need to be safe

You need to do a self-quarantine because first of all, you have to be safe. Walking around the city and socializing may seem harmless if this is just any other day. However, always remember that you can get the Coronavirus by interacting with other people. Also, getting in contact with things that have the virus on them can also give you the illness. Meanwhile, knowing if a place or a person is safe for you is nearly impossible now. There are also numerous bots that you can talk to if you are getting bored.

Your family should be your first priority

Even if you think you are safe because you have a strong immune system, think about your family. Not because you are not sick means that you cannot be a carrier. If your clothes or skin get in contact with the Coronavirus, you can give it to others without knowing it. Avoid going out and interacting with others so that you can also avoid transmitting it to your family when you get home. If you really need to go out, try distancing yourself with others upon coming home and just wash right away. Moreover, you can also try contacting chatbot companies who have services available for what you need.

Your company is fine without you there

If you are thinking about your job and your clients, stop it. Do not sacrifice your health for a commercial enterprise. Unlike you, your boss and your clients are well-off and have enough money to survive this disaster. Millions of people and even the government are alarmed by the virus already. Surely, your company will understand if you will choose to not attend your work. Instead, suggest a work-from-home arrangement or just take a leave. Remember that you are more important than your job.

Your school already have precautionary measures

Not all students are happy about the suspension of classes. It is because this means a lack of ways to learn and being forced to self-study for future exams when things are better. However, educational institutions already found a way to teach students while they are at home. Most shut down schools are offering online courses to make sure that their students are still learning and not wasting time. Moreover, some schools are getting in contact with chatbot companies to serve as online tutors of the students at home. Not because you are having trouble with your studies means your school is cruel enough to not consider the circumstances of their students.

It is hard to know if you are infected

You cannot easily assume that you are safe even if you are fine now. The symptoms of the COVID-19 virus do not appear right away and may take a few days before showing signs. Moreover, you never know if you get in contact with those who have the illness. For your and other people’s safety, do a self-quarantine and check if you are showing signs of Coronavirus. While doing so, you can contact chatbot companies and find one that can give you medical advice.

What you can do with chatbot companies while in self-quarantine

Have engaging talks

If you get bored without having anyone to talk to and your friends are not available to talk with you, try chatbots. They are fun to talk with and you can find thousands of bots online who have different personalities. There are even some who have knowledge of histories, constellations, medicine, and others. You can never get tired of talking with chatbots

Play games

chatbot companies

Interacting with chatbots is not limited to just chatting. There are also some bots who you can play games with. Different gaming and chatbot companies are cooperating with each other in order to create intelligent games that will give its users a one-of-a-kind experience. By inputting artificial intelligence on game characters, it adds to the flavor and difficulties of the game. If you have nothing to do at home, why not try playing games with chatbot companies?

Watch this informative video about how Coronavirus could Impact Your Marketing :

Work out at home

This self-quarantine can mean self-care and self-improvement. While you are not busy, try getting in shape by conducting a regular exercise. However, you have to remember that it is best to just stay at home while doing so. With this, you can use workout chatbots that you can easily download on your phones. They can serve as your gym instructor and give you proper directions. Moreover, they can time you and count the steps that you are taking for the exercise. Also, there are some bots who can count your calories and plan your weekly meals to maintain being healthy and fit.

Find good books to read

If you do not know what you can do while you are in a self-quarantine mode, try finding new ones such as reading books. Even if you do not know where to start, you can ask chatbots for recommendations and it will surely list down books with top rates online. You can also ask for synopsis and books that are like those it recommends.

Find television shows that can entertain you

Looking for the next television show you should watch is not easy. A lot of sports and live programs are canceled on tv due to the Coronavirus outbreak. So, to break your boredom, try other shows that might interest you. As chatbots for recommendations based on genres and it will surely not disappoint you. It is also easier to do this than searching online. Not only is it convenient, but bots are also fun to talk with and can surely end your boredom.

Try new recipes to cook

Staying at home for a long time may pique your interest in cooking. So, to start doing your new hobby, why not download chatbot for cooking? You can talk to them about the recipes you want to try. In return, they can give you thorough directions and new recipes to try with. Moreover, it can provide you an organized shopping list for an easier experience. Also, chatbot companies can give you tips on cooking that can be handy. Download a cooking chat app now!

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Create your own chatbot with us!

Whether you are a businessman or not, the recent outbreak of Coronavirus surely affects your daily schedule. However, there are some ways to ease your boredom and other problems. This is with the help of chatbot companies. Meanwhile, creating your own chatbot rather than relying on what others created is still better. If you want to try creating your own without facing problems with coding, subscribe to Herobot now!

Herobot is a chatbot platform that can help you build chatbots in an easier manner. It will not require you any coding or other IT skills. What you just need is a witty mind and a small amount of money to create the best chatbot that will entertain and help people at the recent COVID-19 incidents. We also offer pre-made templates for various uses. Moreover, Herobot offers cheaper deals without sacrificing the qualities of the chatbots they release. Check our website now and learn more about the world of chatbots.