The internet is now so prominent. You would have to be stupid not to take advantage of it when it comes to running a business. As of April of 2019, the Facebook Messenger has already amassed 1.3 billion unique users in total. So, if you are looking for a platform to launch your marketing campaign and strategy on the internet, then do not look further because the answer is already right there staring at your face. Utilize your advantages and market yourself within Facebook Messenger itself. And there seems none more reliable, easy, and effective marketing tactic other than Messenger Chatbot Marketing.
There are now millions and millions of ways on how one can fully promote his or her businesses. But with today’s total domination of the internet within our everyday lives, there seems nothing more practical to do just that other than in the World Wide Web. People are online almost the whole twenty-four hours in a day browsing the net. They are communicating with others that are online as well or consuming their entertainment within the internet itself.
The idea itself of using chatbots as a marketing strategy may indeed be intimidating for some, but once you realize what benefits it can bring for you and your businesses, I’m sure you will love it. Chatbots can genuinely improve marketing and capable of reducing its costs significantly. Moreover, it can improve your overall return on investment, and can indeed make marketer’s lives more comfortable than ever. Get over the hurdle of chatbot’s initial intimidation. The truth will surface that it is more than capable of supercharging your marketing and re-accelerate your business’ growth and revenue.
So, How Does Messenger Chatbot Marketing Work?
Messenger marketing is the practice of marketing to your potential customers and customers alike using a messaging app on your mobile devices such as Facebook Messenger. As established above, Facebook Messenger has dominated the cyberspace with its tons of unique users that are currently on the app. Users of the said application can send messages and trade photos, videos, audio, stickers, files, and even react to other users’ messages, as well as interact with bots. Not only that but it also fully supports voice and voice calling. And if that does not feel enough yet, Messenger also supports the using of multiple accounts, conversations with end to end encryption and playing various games.
What more can you ask for, right? Those features alone, when used effectively for marketing, can already skyrocket one’s business but we haven’t even discussed the advantages of using chatbots yet in the platform. Also, though this form of marketing sounds similar to email marketing, there are more than some significant differences and the tools used are genuinely different from the other.
Now, What Are Chatbots?
A chatbot or bot, as others may call it, is a piece of automated software that converses with people automatically through the form of chat. Almost all chatbots are programmed to understand various basic questions. Also, they provide reliable answers, and can efficiently execute various tasks given. Some experts may even say that by the future, the majority of our engagement with businesses will be completed without also interacting with another human. But instead, we will be relying heavily on self-service options and chatbots as the form for our business interactions. Furthermore, there are now also a lot of companies that are far ahead of the pack. They offer chatbots as a method of helping companies automate their marketing strategies and tactics.
What Are The Differences Of Facebook Messenger Bots From Other Bots Out There?
Now you wouldn’t refer to it like Facebook Messenger Bots if they are not exclusive for the application, right? Well, yes, this specific chatbot is indeed only for the Facebook Messenger platform. Here are some of the significant advantages that this particular chatbot can give to marketers over other chat platforms out there:
Here are the Main Differences
• You Are Able To Get All The Contact Information
Conversations won’t be anonymous. Facebook will send you the identity of the people who are messaging your website; this also includes their full contact information and profile photos that are uploaded within their databases. While on other chat platforms, once the user closes their respective browsers, the marketers will have absolutely no idea on who they were talking to, which in some perspective, genuinely frustrating. This is why messenger marketing is much preferred by most business tycoons.
• You Are Able To Send Them Push Notifications
The moment a potential customer or visitor messages your web page, they will be opted into messaging. This allows you to send them follow-ups or reminder drip campaigns which are indeed amazing to be able to do as a marketer.
• You Are Able To Acquire Their Facebook ID
People tend to change business emails more often than they change their Facebook accounts. In fact, some may even use that one same account they had from their initial registration up until their lifetime. People change business emails due to change of jobs and other circumstances, but Facebook IDs can last forever. This is very helpful for Messenger marketing.
• You Are Able to Remarket to Them Again and Again
Because you now have their Facebook IDs and relevant contact information, you can now determine what products or services you can now market to them. And to tell you the truth, you may do it, again and again, using Facebook ads.
There are more than enough massive advantages that you can get from utilizing Facebook Messenger Chatbots. Today, there are now approximately 300,000 active chatbots on the platform itself. So I ask you, why don’t you give yourself a chance? Try and use them as well for the growth of your businesses.
Why Do Intelligent Marketers Use Facebook Messenger Chatbots Rather Than Others?
There is nothing more a marketer can ever want than to reach as many prospects as possible. They do their absolute best to generate more leads and to improve conversions. Not only is Facebook Messenger the most accessible and easy to use the messaging app right now. But it also has the most capability to reach a broader scope of potential consumers for your products and services. It seems easy enough, right? But with the help of chatbots, it can even be more comfortable and greater. Incorporating a Facebook Messenger chatbot to your marketing tactic can significantly reduce your total costs. And if that does not sound appealing to you yet, bots can also help book sales appointments. It can even help track delivery or make product suggestions.
Not only that, but messenger marketing is also fully capable of helping you book a flight or order dinner, and many more features, trivial or not. Those are compelling points given already, and I bet you are now sold to the idea of further nurturing the growth of your businesses using various chatbots. There is no more advantageous for you to try out for yourself other than that of the Facebook Messenger Chatbots.
Help Your Businesses Reach Their True Potential With The Help Of Herobot
There are still countless marketers out there that are still not fully into the idea of taking advantage of Messenger chatbot marketing. But in fact, it is currently the hottest in digital marketing today! There are indeed more daily active users of popular messaging applications than social media applications. That’s why the founders of Herobot has made it sure that their conception will wake up the masses and realize the opportunity that lies before them.
Imagine, even though that is the case, there are still less than 1% of companies out there that take advantage of just that. With the chatbot that Herobot can provide just for you, your businesses will surely flourish and reach its maximum potential faster than initially anticipated.
Here Are Some Of The Features That Herobot’s Facebook Messenger ChatBot Marketing Can Provide For You:
1. Chat Blast
Have the ability to send notifications, updates, and promos in Facebook Messenger on a large scale with 80% open rates.
2. Auto Respond To Facebook Comments
Run various contests, promotions, and quizzes with Facebook post autoresponders. In that way, you may remove the hassle of manually commenting on them by yourself.
3. Fully Segment your Audience Appropriately
With messenger marketing, you can tag people and segment in demographic and interest-based audiences. It will help you to target them correctly and offer them the products or services that match their interests.
4. Grow your Contact List
To effectively market your business is to reach a vast majority of people as much as possible. With the help of Herobot’s chatbot marketing, you can even expand further your contact list that may soon be your potential customers.
5. Interact With Customers Using In An Instant And Interactive One-On-One Platform
Messenger marketing is very intuitive and can lead to an intimate engagement with a customer that will genuinely capture their interests and wants so that they will come back for more. And we all know, that is what you want.
And Many more…
In fact, it might have been easier if what you asked is what a Facebook Messenger chatbot marketing cannot do. Given above is just a tiny sample of what is truly a massive list of the advantages and features it can provide for you and your business. So what are you waiting for? Help yourself and try using Herobot now; there is literally nothing to lose. Visit our website now by clicking this link.