Leveling Up: Why Creating a Message Program is a Must for Your Business
Imagine relaxing in your bed after a long, hard day. You just finished eating dinner, freshening up, and the only thing left to do is for you to sleep. Suddenly, your notifications go berserk. You find out that your customers have tons of questions about your product or service, and your night is ruined. This…
Imagine relaxing in your bed after a long, hard day. You just finished eating dinner, freshening up, and the only thing left to do is for you to sleep. Suddenly, your notifications go berserk. You find out that your customers have tons of questions about your product or service, and your night is ruined. This is when the message program or chatbot became famous to numerous fields in business.
If you are a business owner, you know for sure that customer service and support is essential. It strengthens the relationship you have with your clients, and it ensures that they will come back for more. But how can you provide quality service without jeopardizing your personal time? The solution is clear and straightforward: you only need to create a chatbot program.
Why Do I Need to Create a Message Program?
A chatbot is a message program that can help with your customer service needs. Designed and powered by rules and artificial intelligence, you can have an actual conversation with this tool without finding out that you are talking to a bot.
The technology used for message program is quite exceptional. They can gather and store information for them to improve. Technically, we can say that they are “human-like.” Chatbots upgrade themselves or become more intelligent when their users continuously talk to them. Because they use AI, they understand language as well as commands, making them efficient for businesses.
Here are a few more reasons why you should create chatbots for your business:
Create Chatbots To Keep Up With Trends
Research shows that messaging applications have surpassed social media networks in user metrics since the first quarter of 2015. Most mobile users love to keep up with their friends via messaging applications. Apart from this, customers of certain brands prefer communicating through chat to address their concerns. Messaging apps are more comfortable and faster to use, so you could utilize this to your advantage. By creating your own chatbot, you can keep up with your clients and the trends they follow.
Social media sites such as Facebook, Twitter, and Instagram are the core applications that mobile phone users have. Since these apps are the home of popular trends, you could also integrate your chatbot within them. You can gather more customers this way instead of starting from scratch with a new app.
Chatbots Can Update and Improve on Their Own
Chatbots built with artificial intelligence can learn from interactions and update on their own. These types of bots can be programmed to learn by talking to your clients. This way, you can save time on improving their quality with your own effort. You could also entertain your clients because chatbots can be quite humorous.
Create Chatbots to Save Time and Money
If you think that investing in chatbots will be expensive, think again. Customer support services in most companies require talking to clients personally. This means hiring certain people to do these tedious tasks. With chatbots, you can deliver excellent customer service faster by prepared queries and answers. This can cut down the time and money you usually spend on customer support.
Chatbots Can Never Replace Humans
If you are worried about losing your job, you don’t have to. Chatbots are still bots, which means their intelligence is still limited. While message program can help with customer supporting tasks, most of the work should yet be done by human labor for quality assurance.
Chatbots Can Handle Multiple Customers
Humans can only handle several clients at once. Even multi-tasking individuals tend to get tired once in a while. This is where message program can be highly efficient. Bots can answer multiple numbers of queries required at once. This way, no customers will stay unattended, and their concerns will be resolved sooner than expected.
Chatbots Can Reduce Stress
A lot of consumers hate talking on the phone, and this is a rampant problem nowadays. Most people do not like the idea of talking to the customer support representatives of companies. Thanks to chatbots, those days are over. They could simply go to your website and talk to your chatbot, finding the answers they need, and increasing customer satisfaction.
Create Chatbots for Targeted Marketing
You should never think twice when you want to raise your brand awareness. This is your bread and butter in the business world. The more people know about you and your services, the more sales you could accomplish. Chatbots can assist you in matters of spreading your brand’s message. They can help you target the right people with the exact offers they need at the precise time.
Chatbots Can Improve Your Customer Service
You can create chatbots to improve all the aspects of your customer service and support. Here are the different ways they can help:
Reliable Customer Assistance
Most online shoppers tend to leave in the middle of their shopping. This is probably because the users are having difficulty navigating the websites. With the help of chatbots, they can easily find what they are looking for within a few seconds.
24/7 Customer Support
Your clients will tend to have trouble using your product or service. You can avoid unnecessary calls and notifications on your phone because your chatbot can quickly assist your clients with their concerns. Some online shopping businesses integrate questions paired with answers to their chatbots. This way, their customers will only need to click the issue relating to their problem, and then they will get their answers in an instant.
Advanced Customer Interaction
Most companies only respond to their customers when they are asked to. This is not helpful for your success, especially in today’s world. Chatbots can be built with functions that can help you to get in touch with your customers personally. This can establish trust between you and your clients, improving your brand perception.
Are Chatbots Good All the Time?
Technology has its ups and downs in all aspects, which means chatbots are also prone to technical problems. You have to execute different strategies for your bot to work successfully. Looking at the pros and cons of your tools can help you in planning your business goals.
Here are a few disadvantages of using chatbots:
Chatbots Have a Complex Interface
When you are starting to build your chatbot, you have to be patient with it. At first, it will only have limited functions, which tends to be irritating. Make sure that your chatbot is thoroughly tried and tested before integrating it into your business’ website. This way, you can avoid annoying your customers.
Chatbots Have No Emotions
Since they are works of technology, some chatbots cannot comprehend human emotions. They are built with pre-programmed conversations and work well when they follow a specific path. But what if your clients ask questions that are unfamiliar to your chatbot? Its answers may confuse and irritate your customers, leading to lost sales.
Chatbots Can Only Answer First-Level Questions
This is the most disadvantageous design of most chatbots. For them to answer complex queries, you have to train them. Your bot can only talk to your customers properly when it is thoroughly optimized, which takes up a lot of time.
Chatbots Require Continuous Maintenance
When you finally create your chatbot, it does not stop there. After integrating your bot on your website, you still have to check it from time to time to know if it has any issues. This means that you have to check it for quality assurance thoroughly. Optimizing your bot from time to time can help you in the long run, especially if you want to utilize it for your business.
Chatbots Cannot Make Decisions
Chatbots are not humans. They are also not magic. Artificial intelligence can only do so much in assisting you with tasks, and sadly, making decisions is not a part of it. If you have to make decisions for your business, you might consider leaving your chatbot out of this responsibility.
Chatbots Have Different Installation Costs
Chatbots can be useful by saving you from heavy workloads and ensures availability. But unlike humans, every bot has to be specifically designed or programmed. This depends on the company that will use them. If you are planning to have a chatbot, you might face increased initial installation costs. Last-minute changes may occur, making this a risky investment due to the generation of additional expenses.
Create Message Program with HeroBot
If you need to use chatbots for the benefit of your business, HeroBot is here to help. HeroBot is a Messenger marketing and social media automation platform that can help you build Facebook Messenger bots. Being a certified Facebook Partner, they can help you promote your business and services in the largest social media platform on the web.
Building your chatbot is a crucial task and should not be done rashly. If you want your company to take advantage of its benefits, make sure that it is thoroughly tried and optimized to align with your services. If it is not complementing your business’ goals and services, then maybe you should re-evaluate the type of chatbot you are using and consider reprogramming it. Chatbots are the revolutionary tools of the digital marketplace. Make sure that you are not getting left behind and get yours today at Herobot!