A company cannot be successful just by itself. The greatest factor that will bring its success is its good relationship with its customers. However, this is where a lot of companies, especially the new ones, are having trouble with. Even if they build great products or guarantee a good service, they still can’t find loyal customers and increase their sales. This is where the customer service departments take control with artificial intelligence chatbots.
The customer service personnel are in charge on connecting with customers and helping them to whatever they need. However, this is not as easy job especially to small companies who cannot hire a large number of agents at once. A large number of inquiries is also a big problem for a developing company who is understaffed. Thus, the best way to solve this answer is to create an artificial intelligence chatbot that can answer multiple customers all at once.
How about artificial intelligence chatbot?
“Can machines think?” This is mathematician Allan Turning’s statement that made a significant mark in the history. As time the modern world undergo constant change, the lives of people are continuously improving and innovating. One of the examples of this innovation is the Artificial Intelligence or AI. This is a branch of applied science where machines are programmed and generated to think like the human brain. So the answer Allan Turning’s question is “yes” machines can think, but how?
Artificial Intelligence works with a vast amount of data and sophisticated algorithms that will be programmed to be a software that can do as specific task or goal. From the simplest to the most complex order, artificial intelligence is made to comprehend all of it. It has datasets where the brain or information that will be needed is placed. Good examples of this are robots. Just like humans, it can perceive and understand instructions. They are made to solve and do a specific task to achieve a certain goal. Reasoning, learning, and perception are the main goal these machines. Before everything else, there will be a testing process to evaluate the system or application through trial and error.
First, it has datasets or databases where a large number of data needed are stored. It also has weights that correspond to the value that will be needed for the output. Next, it will require inputs from the user. The input will be analyzed and assessed by the AI and produce the output. If the software did not create the output it desires, it will adjust its weight until it constructs the correct one. Artificial Intelligence can be machine learning, neural network, computer vision, and Natural Language Processing (NLP).
But, what is NLP?
Natural Language Processing (NLP) is a field of artificial Intelligence that focuses on the interaction of humans and machines through natural language. It allows the machine to understand and decipher human languages. One good example of NLP is chatbot. This is a software program that uses the Internet and makes human connections to machines possible. Often called “conversational agents,” these chatbots mimic how a real person is talking to a user. It uses the Question and Answering System to have a real conversation or talk with a person.
With the utilization of the Internet, it connects to its user through words and voices in real-time. They have programs that enable it to talk and respond to a conversation at any time of the day. These collaborative software applications use Facebook, Telegram, Slack, etc. as their contact channel. As Forbes said, the chatbot industry exceeded $190.8 million in 2016. These chatbots are really useful in different fields and industries. Education, business, health, and social bots are prominent in every field.
Human Live Chat VS. Artificial Intelligence Chatbot
Chatbots can make an impact on the social and emotional feelings of an individual. As stated by Mauro de Gennaro in his study, Effectiveness of an Empathic Chatbot in Combating Adverse Effects of Social Exclusion on Mood, chatbots can give emotional support to an individual. These can also be a great help to relieve negative emotions and thoughts for your products and services. It gives no judgment and unbiased opinions.
But unlike humans, chatbots do not have any feelings. They can hurt someone without knowing or sympathize with them. Humans can offer to understand and care that machines cannot do, for short, humanity. Machines can never take the place of humans, BUT THEY CAN UPGRADE THEM. They are just programmed to perform specific conversations and engage with the users.
Whether chatbots or humans, everyone works together for a greater and stronger bond. But how are do these chatbots work? What is it made of?
Building Relationship with Customers
Chatbots are smart and can even have a function of machine learning that helps it learn based on an experience like a human child. While its main goal is to answer your queries and questions, it can also help in improving the relationship of the company with its customers. But, how is it possible?
Show its human side
Well, this is main factor of how a chatbot can help in building relationship with customers. By creating a personality for a bot, the conversation that it will create will be most likely fun for its users. There are even some corporate AI that were popular by itself due to its fun and entertaining personality. However, you must note that it cannot always be fun and that it should still be a perfect fit for your line of business.
For example, you can’t use a fun and sarcastic personality if your business is dealing with legal or health matters. You cannot have you chatbot going around and joking about a customer who is having a problem about a law suit and health problems or they just might get extremely annoyed or disrespected. In these cases, you should just give it a serious, empathetic, and informative personality.
Answer your customer’s feedback
The most problems businesses are having trouble with customer relation is by being active 24/7. For small to medium companies, this is extremely hard. It is because hiring more customer service assistants that will work for extra time or night shift is costly. Meanwhile, you can answer all this with the help of an artificial intelligence chatbot.
As you know, Artificial Intelligence chatbot provides a chat automation system that enables it to cater the needs of multiple customers at once. It is also available 24/7 and the customers will not need to wait long for a response anymore. Due to this, your customers will raise their approval and trust to your company which will affect your sales positively.
Bring out its Machine Learning
Gaining knowledge with each other is part of being in a good relationship. As for a great customer service, this is also the case. As much as the live servers should give helpful answers to every inquiry, they should also be able to learn when something happens and use it for future reference. However, many people believe that this is impossible for just a mere artificial intelligence.
On the other hand, this is actually not true. Chatbots are able to develop a machine learning capability where it is able to use its experiences with its customers for the future use. This is by storing new and unusual data that the bot may find valuable for future reference. This way, its developers will not need to update it repeatedly to provide better service. It also helps the bot to adapt to the needs of its customers which is important when building a relationship.
Reward your customers without a hassle
When you are doing something good, you always expect a reward for this. It is also the same for your loyal or new customers. For them, they are doing you a favor by buying your products and being a multi-time customer. Well, that is actually true but how can you reward them properly?
Giving special coupons could be one of the best tactics to make your customers feel rewarded. This could also help them feel the urge to buy and be gain rewards again. It is very similar to classical conditioning. Meanwhile, because bots are systematic and smart, it can detect which customers are newbies and which ones are old. In this way, artificial intelligence chatbots can give them vouchers accordingly.
How can you have your own Artificial Intelligence Chatbot?
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