In order to succeed in the intense competition in e-commerce, you should stand your ground on the top. Meanwhile, being on the top means that you are more than willing to dominate. If not, you will surely be overthrown by other ambitious entrepreneurs. As you can see, there is persistent growth in online marketing with people preferring online transactions rather than visiting physical shops. However, you need to follow certain steps and there are some factors to consider to be able to stay on top of online business. Now, the easiest way to start this is to make a bot.
Technology is developing through time and so is the satisfaction of the people. The online community is always demanding and in need of fast and full attention all the time. This is the reason why being in a customer service team takes a lot of patience and motivation. However, to make it easier, a company must be able to make a bot to cater to the customers’ needs and communicate with them automatically. Also, bots have other uses that are convenient for those who are in e-commerce.
What is e-commerce?
Electronic commerce or E-commerce is the latest trend in business and is growing by almost 23% per year. Here, marketers create online stores and advertisements in order to attract more customers in the online industry. Because almost everyone has social media accounts, they often incorporate their businesses with them. This brings a lot of advantages to a certain market chain which is why most marketers use this on their marketing plan. Here is the list of its contributions to a company:
It can reach the global market easily.
As you already know, the online community builds no boundary. Almost everyone in the world is using the internet to socialize, study, negotiate, and even to buy things. Thus, building a good business in e-commerce will help you reach the global market easily than a physical store would. Now, connecting with an international customer will not be any different from a local customer. The only that would change is the shipping cost, which, in many cases, the customer is willing to pay if your products and pricing are worth it.
It has 24/7 availability.
Unlike a physical store that can only be open for 8-10 hours, an online store can be up and functioning for 24 hours every day. This way, it can connect even to those who are only free in the evening or early in the morning. Moreover, a lot of online companies make a bot so that they can communicate with their customers easier. This could mean a dramatic increase in sales for marketers and they will not need to spend much to make it happen.
It is a good method of cost-cutting.
Starting a business is hard especially when you need to hire multiple employees and pay them. Moreover, you cannot really be sure if they will work well with your company or if your business is going to make it to the top. However, you do not need to worry about these things in e-commerce. Here, you can work by yourself when the company is just starting to make profits and just hire others when you think it is growing. If you are not comfortable working with other people, you can also just make a bot that will work for you.
It can easily do target marketing.
Advertisement can be one of the hardest parts of any business. Here, you have to find your target market in order to avoid exerting effort convincing people who are not really interested. However, this is very easy with e-commerce due to its abundance in data gathering. If you are to make a bot for lead generation, it can easily gather data online and send advertisements and messages to them automatically. You can also just search for businesses that are in the same niche and look for those who are liking their posts. This way, you can easily filter those who would be interested in your products and services.
What should you worry about in E-commerce?
Despite the numerous advantages of e-commerce, there are still some things that you need to worry about when starting your online business. One of these is how you can cater to the demands of the online community and how you can compete with millions of online shops on the internet. If you do not know the latest trends or you missed an opportunity, your business can fail once and for all.
Moreover, some customers feel like online businesses lack the interpersonal feelings that a physical store has. This is a very important factor that you must consider when you hire employees or make a bot. You should also beware of the security issues online. Other than these, the fulfillment of customers’ orders can also be problematic. However, these can all be solved with a good marketing plan and a reliable bot on your side.
Why you need to make a bot for your online business
If you are going to start an online business, you should be ready to fight with all the online brands. To do this, you should follow the latest trends and make sure that you have more than what your competitors can offer. Meanwhile, chatbots can help you connect with your customers and compete with other companies. To understand more why you need to make a bot, here are some of the ways it can help you:
Can handle multiple customers at a time
Obviously, live agents are not superhumans and can only hold conversations with 2-3 customers at a time. Moreover, they need breaks, day-offs, holidays, and can only work for 8-12 hours max in a day. By the way, overtime hours cost a lot. Meanwhile, if you make a bot, they can work for you at any time of the day. Moreover, it can hold multiple conversations with customers given its automation ability.
Other than its efficiency, you don’t need to worry about its attitude because you can set it beforehand. Whether it is having a problem with costumers, it will still remain calm and can provide solutions to them. Moreover, a well-optimized chatbot can provide a thorough and straightforward service to its customers which most modern people prefer.
Can gather user’s data
As said in the previous statements, gathering data about your customers is important in e-commerce. This is useful for lead generation and target marketing. If you know the basic profiles of your customers, it will be a big win for you. Moreover, some information such as the latest trends or posts he or she likes or views can be very useful. This way, you will know which customers should be targeted rather than wasting your time doing so.
However, this step takes a lot of time and effort going around the internet and looking for people’s profiles. Meanwhile, you can make a bot that will do the job to you automatically. It will then lay out a report for you and even contact the people that will probably have interests in your products or services.
Can help you convert people to bot subscribers
As you know, bots are intelligent enough to see the interests of people and to know who will probably be your paying customer. Thus, you can make a bot that will turn your page commenters and likers to bot subscribers. This way, you can easily connect with them without visiting your page from time to time. Moreover, this can inflict more interest in your customers as everyone loves feeling special.
Moreover, it is also more effective than email marketing by 30% and can integrate with other third-party services. Aside from this, you can build an interesting and fun character that your users can enjoy when you make a bot. It can act as your company brand and will reflect greatly on the image of your business.
Make a bot with Herobot
Keeping yourself on-trend and knowing what you can do that your competitors cannot is a must if you want to survive in the world of e-commerce. Thus, you should make a bot that will reflect the brand of your company and can give you multiple sales. However, doing it is not as easy as you think especially if you do not know how to start. Meanwhile, Herobot is here to save your day!
Herobot is a chatbot platform that helps its users to build chatbots easily. Keeping their company goals in mind, it offers various types of bots that you can choose from. From Facebook bots to webpages bots, you have the choice to start your bot business now. Moreover, Herobot has several templates that can help you make a bot that will surely suit your line of business. It is also cheaper than other platforms and is very easy to use. To know more, you visit our website.