Good Chatbots and Digital Marketing Hacks for Your Business Growth

good chatbots
good chatbots

If you are a business owner, it is only natural for you to think of getting on digital marketing to engage with more customers. But even if your products and services are right, it is still hard to compete with millions of online shops on the internet. Your rivals are willing to invest in numerous ads on social media sites such as Instagram, Twitter, and Facebook, which puts you at the pedestal. Moreover, you have to deal with hundreds to thousands of inquiries 24 hours a day. With this in mind, having good chatbots and knowing some digital marketing hacks is essential for your business.

Meanwhile, there are also other things that you could do in digital marketing. People are getting wiser and wiser of thinking about new tactics and innovations for their business. Moreover, there are numerous ways of advertising your brand without pressuring or irritating your customers. For those who are smart enough, they can even cut their costs but still earn trust with their valuable customers.  These days, having a lot of tricks for digital marketing aside from good chatbots is needed. Meanwhile, if you are not able to follow the global trends, your brand will just surely flop.

The magic of social media marketing and good chatbots

Almost all of the businesses now have their own social media pages and connects with their customers through it. This must be related to the fact that there are billions of social media users around the world. Moreover, regardless of age, people use their accounts for different purposes. Marketers use this to gain more knowledge from academic pages, while some are using this as a means of connecting to people. No matter the reason, putting up your business in these sites is significant to gain more customers.

However, if you are in social media marketing, you need to step up your game. It is not enough that you are the only one who is going to manage your accounts. Remember that there are still other things that you need to do, such as controlling the products or services. Moreover, there would surely be numerous inquiries and transactions that you are going to face every day. With these, you will need good chatbots at your side to help you finish tasks without any hassle.

Why good chatbots?

Nobody has time to answer messages containing repetitive queries of their customers, considering the other tasks they need to do. However, good chatbots can interact with any user like how a human does. Because of its artificial intelligence, it can converse with empathy and emotions, which makes the customers at ease. However, it cannot be swayed and can act only according to how the developer programmed it.

Meanwhile, even if good chatbots are programmed, they are still able to develop by itself. They have machine learning abilities. This enables them to collect data from users and every situation they may have faced. With this ability, they can be better over time without the help of their developers. Moreover, bots can engage with your customers at any time of the day without costing much. This makes them the best customer service employee you could ever hire. In fact, Gartner state that in 2020, customers would interact with businesses solely by contacting a chatbot.

good chatbots

Digital Marketing hacks for your business growth

Use exit-intent popups

When you are creating a website, it is hard to pursue people to purchase your product or avail your services by just mere content. Nowadays, people are smarter and do not readily believe in words coming from a business person. This is why you need to be more creative in making people not leave their carts before purchasing the items they are looking for. One way of doing this is by creating exit-intent popups, which can also be replaced by good chatbots.

An exit-intent popup is like a last-resort persuasion for the customers. When they are about to leave the page or cart, you can ask them if they are sure of abandoning their cart or the site. If your page has good chatbots and the transaction is with it, the bot can ask the customer to think twice about leaving. You may have already encountered popups saying, “Are you sure about leaving? You will lose the items that you already have in your cart”. Although this is a simple trick, it actually works.

Hold contests and giveaways

All people are competitive in nature. Moreover, just like in the theories of Pavlov, all beings tend to be more obedient and dedicated to rewards. Meanwhile, this all applies in the effectiveness of digital marketing tricks. Holding contests and giving giveaways and prizes in return tend to make more traffic for the brand and products. A lot of companies are already using this trick to gain more popularity in the online world.

The trend now is by making the social media users share and like the pages and posts of the brand. Meanwhile, others mandate the competitors to mention their friends to spread the word about the contest. Within the due date, the owner will choose the winners. This way, you do not need to pay for advertisements because your customers will be the ones to advertise your products. Moreover, using good chatbots to moderate the contests you are going to hold will really be helpful.

Improve your call-to-action buttons

If you are going to be a part of the war in digital marketing, you must be an expert on call-to-action buttons. These buttons are the gateway of consumers and other interested persons to your website or products. Also, these buttons can be on blog posts, articles, e-books, videos, and social media posts. Moreover, these buttons should function well and connect to your webpage. If not, it will just be a total waste.

On the other hand, other brands use good chatbots to provide call-to-action buttons more effectively to the customers. When communicating and asking queries of your customers, you can put buttons such as “Call now,” “Avail now,” and “Be a member.” This makes the transactions easier for the customer. This will make connecting to the webpage that will make the operations easier. However, you should make sure that your buttons are all functioning. Otherwise, your clients will surely be irritated and will lose interest.

digital marketing

Be active on social media

In this generation, direct advertisement is not that effective anymore. You need to be more creative and witty to gain the attention of many. To do this, making funny or inspirational videos is highly recommended. Moreover, editing funny pictures and making a meme is preferable for many. If your photos or videos gain more likes, there is a high chance that the traffic of visiting your webpage or account will also be higher.

Also, some are hiring admins that will run their social media accounts. Making interactions with social media users will surely improve your popularity in the digital world. Some people are also using good chatbots that are funny and witty to communicate with users. The more entertainment it can bring to people, the more people will likely avail of your services and products in the future.

Give your good chatbots personalities

Using good chatbots for customer service and product endorsement is already a norm in digital marketing. It has already helped a large number of companies to succeed in the industry, so there is a high chance that you are thinking of creating your own. However, creating a chatbot and birthing to a good chatbot is different. You must remember to give your bot a distinct personality that is both pleasing and unique.

Also, do not only use your chatbot for answering queries. You can also use good chatbots for advertisement and suggesting promos. If you make your bot more interactive and initiative, it will be more effective in your marketing challenge. Also, giving a good personality to your chatbot will make people remember your bot and interest them more. Moreover, it will make your customers feel that they are talking to a human instead of bots.

Furthermore, it does not only help the customer service to finish their job faster but also helps in increasing sales and managing disputes. Moreover, it is cost-efficient, which is why wise marketers are so entranced of developing new good chatbots. However, the problem lies in the fact that there are thousands of bots already available on the internet. This is why creating one requires a creative mind and wise marketing decisions.

digital marketing

Create good chatbots with us!

As I said earlier, bots are the new trend in digital marketing. This is why many business people are highly engrossed in creating this. However, if you are just starting, have no idea about coding, and can’t afford a coder, then choosing the right bot platform is essential. You must research well and think thoroughly before choosing the right maker for you. Before thinking of subscribing to other platforms, choose Herobot.

Herobot is an online application that will make creating good chatbots easier and faster. You only have to drag and drop options and widgets to your bot, and everything will work out fine. Moreover, there are several templates available on the page, which will help you make an AI bot much easier. If you wish to be more creative, there are also other options and widgets that Herobot is going to offer for you. Visit our webpage to learn more.

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