Facebook is undoubtedly the most popular social media platform on the internet. Due to its huge demand, it is only natural to take advantage of it. Thus, Mark Zuckerberg, the founder of Facebook, made some necessary plans to monetize it by using artificial intelligence. This made it possible to develop computer software programs like bots to take over customer service of businesses and accumulate more sales. To help you learn more, I made a Facebook Messenger Bots list for marketers in this article.
The utilization of Facebook Messenger bots for businesses brings a win-win situation for the marketers and the social media platform itself. Facebook collects data about the preference of its users and how they usually interact with the bot servers. They can use this information for enhancing their AI. Meanwhile, marketers will be able to cater to more customers and have more sales with the help of the services of bots.
Why you need Facebook Messenger Bots
As I mention above, aside from Facebook, marketers are also gaining from Facebook Messenger bots. From the huge range of benefits it can give, the most important would be its ability to rise the conversion rates from a good conversation with customers. However, to do this, you must first develop a good plan on how you want your bot to interact with your customers. Here are some of the things you could do to increase your conversion rate and create a good dialogue for your users.
Improve customer service
First things first, the customer service needs to be exceptional. Always remember that the main role of your bot is to provide good customer service. Thus, you need to up your game and make a perfect bot server as much as possible. However, do not forget that you need to make the bot sound as humane as possible. Create a character that will never get mad for customers but still know the rights of the company.
Build brand awareness
Brand awareness is very important if you want your business to grow. This will affect your sales and your impact to people. But, how is it possible to build brand awareness by using a bot? Keep in mind that your bot will be the main representative of your company. You have to make necessary plans and make the character of your bot more distinct than the others. Other than making it knowledgeable, kind and respectable, it is necessary that you will add fun and quirkiness on it depending on the nature of your business.
Encourage people to visit your product page
While making the dialogue, take not on how you can encourage your customers to visit your product page. After making the bot greet and introduce itself, you can make the bot ask questions to know the motive of your customers on contacting your company. After inquiring and analyzing the needs of the users, make your bot recommend your products and services. Make sure to include a direct link to your product page or blogs (if you have any). This will increase the traffic your page and will help you on gaining more domain authority later on. Moreover, it will increase the chance of gaining more sales form interested customers.
Include augmented reality
There is just no limit to technology. There are always new developments and ideas to make everything easier for humans. In fact, one of the latest ideas on online marketing is the inclusion of augmented reality on chatbots. It enables users to try on products by using camera filters. This is more suitable for businesses in line with fashion and cosmetics, though. Marketers in line with restaurants and hospitality can also use augmented reality to show customers the places.
Facebook Messenger Bots List
For some people, mere notes and advices are not enough to know more about things. Thus, we created a Facebook Messenger bots list in order to give you some examples of the best and promising chatbots in the social media platform. You can also take note and visit them if you want.
1. Fynd’s Fify
Fify is one of the most promising in our Facebook Messenger Bots list. As their blog claims, it is a very intelligent fashion discovery and a good transaction bot as well. Its developers made sure that Fify is not only equipped with enough knowledge about their business but it also has a good character. Its machine learning capability makes it possible to act differently depending on its history of conversation with the user. At first, it will only talk about their brand but later on, its conversation will range from the latest fashion trends to gossips about celebrities. If you want to make your bot business a success, you might need to learn a thing or two with this chatbot.
2. Burger King
If you will consider the customer service of fast food chains when it comes to online purchases, Domino’s might come in first. However, Burger King proves that an AI does not need to be expensive in order to deliver a good service for its customers. With their bot, you simply need to order by choosing menu items and clicking the closest BK food chain in your area. With this information, the bot will automatically provide an estimation for the delivery time and the total price of your food. Indeed, it is one of the best customer service innovation in line with the food industry.
3. Wall Street Journal
It never hurts to have someone notify you and give you details with the latest news from time to time. Thus, Wall Street Journal delves into the world of chatbots and created one that can provide an easier and faster service for readers. If you subscribe to this Facebook Messenger Bot, The Wall Street Journal Bot will give you messages regarding the news about your place and even provide information regarding stock markets and economic charts. It can even send pings to people when there is a new update about the stories or companies they follow online. It is like having your own secretary/ informant without spending money.
If your business is more on the complicated section than simply online shops, then you should take note of this bot. HealthTap is a bot that can provide a connection to its users from more than a hundred thousand of doctors in different specialties. It works by letting its users ask some health questions. After that, the bot will go through the internet and search for articles and blogs that can answer it. Because it deals with health and medical matters, it can even answer high-level questions that you don’t normally see on other bots. Thus, businesses like law firms and other offices should really learn from this.
5. Besure Messenger
This bot is best for those in line with tourism and hospitality. Besure bot is a bot that helps its users to find great restaurants by telling their locations. It can even provide websites and links for the customers. However, the only downside of this bot is that it is limited to two places only as of now. It ranges from restaurants around Copenhagen to San Francisco. However, if you will be able to create a bot that will provide more coverage, it will surely be a hit for foodies and tourists around a certain area. Moreover, resorts, hotels, and tourist spot destinations can surely get more sales with this kind of bot.
Most people tend to find entertainment in almost anything. This is why some marketers add games and promos to make people more interested in their products. However, with Facebook Messenger Bots, you can now create a game while selling your product. Zork is the best example of this. By doing this, your conversation with customers will never be dull and will be filled with excitement instead.
Create the best with Herobot!
Planning is very important and can be fun if you have the proper resources in order to make it possible. This is why you need a good chatbot platform that will make things easier when you are creating a bot. Herobot provides a drag-and-drop feature that is very easy to do. Moreover, it even offers variations of templates that you can choose from. Visit our webpage to know more.