Rapid response to customer’s queries, concerns, or problems ensures a strong brand establishment and loyalty of the business’ consumers. Stimulating a conversation with your consumers is a great factor to earn leads that can eventually be converted to sales. The faster you reply, the higher chance you’ll close a sale. Moreover, being responsive to consumers usually resulted in good customer feedback and helps you build a reliable name. With human’s innovative mind, they were able to conclude that they needed customer support that will be there at all times. That thinking leads to the birth of chatbots. One by one, businesses started to build a chatbot.
Despite its earlier discovery, the year 2017 was the year chatbots dominated the e-commerce and become increasingly popular up until now. A lot of big and well-known brands build a chatbot to support and strengthen their customer service approach. Several companies such as Spotify, H&M, American Express, etc. have grown their business with this strategy. This artificial intelligence contributes a lot to the future of customer support as well as the connection of marketers to their customers.
What you need to know before you build a chatbot
The chatbot is a computer-generated program that engages with a human conversation either through chat, voice commands, or both. It can be used with a popular messaging app such as Facebook Messenger & Whatsapp. Chatbots has a distinguished personality which is designed depending on what type of business this will be used for. It has two categories:
a. Command Based Chatbots
This kind of chatbot relies on pre-stored data of conversations. It selects the best answer that matches the context of a customer’s query or concern. This kind can only answer limited types of questions and thus, it can’t perform actions that are beyond its codes.
b. Artificial Intelligence (AI) Chatbots
Chatbots of this kind can handle more complex conversations and questions. It composes replies from scratch and becomes smarter over time because it can learn from the data of previous conversations.
Why build a chatbot for your business?
More and more companies build a chatbot for their businesses as their number one marketing partner. Whatever business you see online, whether big or small, they prefer using automated messages to answer the inquiries of their customers. However, how do chatbots really help entrepreneurs? Why should you build a chatbot to proper in your business? Do you really need it in order to compete in the digital marketing world? Here are some of the reasons:
• Chatbots will hype up your consumers.
It is common knowledge that a fast response to your consumer’s needs will likely result in a close sale. This is where chatbots come in- it is 24/7 available! It doesn’t need to rest like a human which is why it is perfect to be your customer service buddy to serve your customer anytime.
• Chatbots can reduce operational costs.
Chatbots can be present 24/7 with no fail. They can solve and support countless repetitive questions and concerns of your consumers. This can help the load of customer support and leave the more complex queries and assistance to human service agents. This can help in increasing productivity to agents.
• Chatbots can boost your sale.
Efficient Chatbots produced by reliable platforms such as Herobot can spike up your sales in various ways. Chatbots can improve customer engagements as it can personalize conversation to interact with your consumers. Also, it does not keep your customers waiting. It addresses your customer’s concerns on every scale and answers every question. It also has a vast reach of the audience that a human cannot do. Chatbots have stored data that helps to communicate with customers, thus, making them feel valued and remember which results in good customer feedback.
• Chatbots know how to showcase new offers.
This newly formed technology can reach a massive audience and can potentially be a good platform when launching new products and services. With a pool of consumers’ profiles stored in chatbots, they can easily target the right audience for your promotions. If you build a chatbot for your business, it will choose the right audience. Thus, this audience will not feel irritated because the offers you are sending them is just their interest.
• Chatbots are the new marketing trend
Chatbots just make it easy for every marketing endeavor and business owner who wants to grow their business. They can reach the right audience and build good relationships with them. They also can persuade consumers to purchase by suggesting to them their preferred items. Imagine how easy it would be to market your products if you build a chatbot for your business? It can track consumer interest and monitors consumer’s behavior which helps to push notifications based on individual preference.
• Chatbots can close purchase transactions and give recommendations
It is not easy to decide on what to buy especially when there are a lot of specifications that you should consider. But, guess what? Another great thing that chatbots can do is that they can make recommendations to your consumers according to what they want and need. They analyze the data and they can suggest the right product or service that your customer is looking for.
Another amazing thing that chatbot can do is that they can now sell. They even have payment options now. Build a chatbot for your business and enjoy all these perks.
With all these benefits, it is a win-win to look for a reputable company like Herobot.app to help you build a chatbot for your business.
How do businesses use it?
Chatbots are beneficial to a business. It has a big contribution to the leverage of the businesses that utilize it. According to some studies, AI bots are a great contributor to the expansion of companies and big innovations in marketing. Find out how successful businesses have built and used their chatbots for their convenience.
- Making your presence in social media through excellent customer service
Chatbots can be used to answer consumer’s queries and concerns in less than a second and this just helps your brand to enhance your presence in social media. Chatbots are getting smarter over time, it can even now conduct purchases and hold payment options. If you build a chatbot to support your business, you can build your social media presence as well.
- It can provide better service in smartphones and tablets.
Recent research shows that smartphone users have outnumbered the laptop/pc owners. This is because smartphones can do everything that you can in a laptop/ pc. Usage of chatbots to serve smartphone and tablet users can help you have a more streamlined and wider target consumer.
- It attends specialized tasks
These tasks are those that can be done by chatbots more frequently than humans. Tasks such as hiring a cab, ordering foods, or checking weather are usually done by chatbots. This is because they have the capacity to do it anytime.
Be your own success story now!
It is really a great wonder how innovative our technology can become. As time passed, new technology has been launched to provide convenience to us humans. And also, it helps the industry to be more effective in attending human needs. Chatbot has helped businesses and has become the new marketing trend. Positive effects of having chatbot in business have been proven by a lot of brands and truly, this has paved the way for more accurate and conventional marketing.
Build a chatbot with Herobot.app and have them assist you while starting to use this on your business. They offer a variety of chatbot that is programmed to serve your customers better. Increasing sales, establishing good customer engagement, creating a great brand image, and receive countless good feedbacks from your consumers- you can all achieve this with chatbots from Herobot.app.
The competition is really close, and if you want to stick to the competition, you must keep up with your marketing strategies and customer service management. Human’s abilities have limitations, but chatbots can help them. Build a chatbot for your business, utilize it and you’ll see a great improvement both your sales and brand image. Check out more about chatbots at Herobot.app now.