As technology is quickly advancing, the business world is coming along with it fast. People in business are trying to be as innovative as possible to carry on extreme competitions in commerce. Today, it is not enough that your products are great, but you also need to think of the right marketing strategies to get your customers hooked. With this, it is essential to know how you can achieve the best conversational commerce for your company. This is by utilizing the most excellent AI bots to talk to.
Even from the time when trade was only starting, the conversation has already been the greatest tool people are using to improve their sales. These days, the expectations of consumers are hungry for innovations in convenient, personalized, and speedy communication. The thing that is being highly praised and much needed by all online industries is the chatbots.
Why cCommerce is our future
Time is money, and customers refuse to waste the chance to do other tasks just because of an automated phone menu. Moreover, waiting for a response from a business email is too much of a hassle.
This is why most brands choose to invest in creating bots that will satisfy customers with authentic and fast conversations. Relying on slow and frustrating means of communicating with customers seemed like a distant memory in commerce.
Here are some reasons why:
Consumers no longer select and buy items.
Instead, they now have the habit of researching for the merchandise and reading some reviews. With this, it is beneficial to be equipped with the best bot. Your customers can converse about their queries regarding your products on bots. It will also be helpful in knowing your shop’s location and other services that your business could offer. You should note that almost all of the consumers are now relying on emails, websites, and social media on choosing the product that they will buy.
Today, there are already over two billion interactions between business and customers on Facebook.
It has been one of the most significant social media platforms that are being used by businessmen. As almost everyone has their Facebook accounts, it is easier to attract customers with this. Artificial intelligence offers its customers a smarter, faster, and more predictive way of reaching out with them. Moreover, its personalized feature is flattering and making customers feel more secure and exclusive.
Study shows that Twitter Customer Care has been increasing sales for businesses.
The willingness of consumers to spend on products and services of a brand is growing as they get responses from Twitter accounts. When they tweeted something about a product and was able to get an answer, their excitement is building. In addition, word of mouth is also fast on Twitter as it is very easy to retweet a post or a thread. Furthermore, customers really appreciate direct messages, especially if it is convenient and fast to respond.
Voice-enabled digital assistants are millenials’ preference in researching products before they buy.
Things are possible if a business has AI bots to talk to customers. It is fast, personalized, and fun, which is why it is easier to use than other applications. Moreover, with it, customer service is now not a problem of businesses when holiday seasons come. By providing a connected online shopping experience for consumers, their sales are going uphill form time to time.
How cCommerce works
- Manual / One-to-One
This type of communication commerce is on one on one basis. With this, a server must talk to a customer manually and privately. One example of this is by sending thank you messages or giving coupons to a customer who has given your products or brand a good review.
- Manual / One-to-Many
This is sending a single message to different persons. One example of this is when you have opened a store in a town. You may want to notify those people around the vicinity. With this, you will need to send out a message customized to target a group of customers close to your location.
- Reactive / Automated
This is more on answering queries rather than sending the first message. Bots are the number one workers of this type of cCommerce. A customer has purchased a product from your store but has messaged you because of some problems. The query will be automatically recognized by a bot and will send the customer an adequate answer.
- Twitter Proactive / Automated
Titter Proactive is an automated cCommerce which gives the brand a more friendly personality. One example of this is when a customer purchased your product for the first time. To provide them with a pleasant shopping experience, you can automatically send him/her a sweet message thanking her.
Best AI bots to talk to
Watson Assistant is developed by one of the most leaders in Artificial Intelligence Space, which is the IBM. This comes handy as it can understand historical logs as well as other chat messages. It will then search for answers based on your knowledge ad can easily ask customers for further explanations of their queries. Moreover, Watson Assistant is trained to direct the questions they will gather to human representatives.
Furthermore, this bot can run on your messaging channels, mobile applications, websites, and service tools. You will also not need any coding experience because Watson Assistant comes with a visual dialog editor.
Bold 360 has created a processing technology that focuses on natural languages. Like how it has helped their trusted customers like Vodafone, Intuit, and Edible Arrangements, it aims to help other brands. This is by building AI bots to talk to that will understand customers’ intent even without keyword matching. Rest assured that the bot will still be able to deliver the right answer for their queries.
Most of all, the Conversational AI of Bold360 can easily interpret complex and different languages all while remembering the context of the whole conversation.
It can naturally reply to customers based on their collected information. Moreover, customers find this bot very convenient as they can make their purchases through chatbots. This chatbot also has its own personality and can be used on different messaging channels.
When talking about innovative conversational commerce, what most people will think about is the Dirty Lemon. It is a digitally-native company that focuses on its wellness beverages since 2015. It has already sold more than two million bottles and was also famous to celebrities, influencers, and other capitalists.
Also, most digital brands only allow customers to order from their websites, but Dirty Lemon has thought of a better way. Since it was founded, the brand has only relied on text messages for transactions with their customers. Nowadays, they have made a bot that will automatically answer queries and compile orders through text messages.
According to the CEO of Dirty Lemon, Zak Normadin, their platform of propriety conversational commerce will enable all the purchases of their products through text messages. This made their company more approachable by customers of all age and status.
Ruali is an AI-powered bot that bases its ability to understand natural languages through deep-learning. Its adaptive multitasking skill is best for brand enterprises as it can easily switch to different tasks. It also follows conversations and predicts the behavior of its users. Moreover, its AI bots to talk to can grasp the preferences of customers and take actions with them. When the messages are really confusing, the bot can also ask for clarifications from customers.
Furthermore, bots from Rulai can also be connected with different messaging channels, cloud storage platforms, enterprise business software, and customer service software. Depending on your preference, you can build Ruali bot from scratch and use its drag-and-drop designing console. Right after, the AI will then adapt to your shop’s customers. If you want an easier route, you can just use a pre-trained bot that is customized from data of your industry.
As your brand’s first choice in customer support, Vergic can offer AI-power chatbot that will handle transactional chats. Furthermore, it can also notice complicated problems that they will automatically send to human customer service agents. This kind of bot can boost the productivity of your company’s employees.
Vergic was able to perform sentiment analysis by leveraging natural language understanding with natural language processing. Moreover, these AI bots to talk to can also manage report and workflows regarding conversations as well as highlight pages and share documents on chatbot analytics.
Inbenta is designed explicitly for brand enterprises and can detect the context of conversations with customers. They can answer the questions accurately as it leverages its natural language processing engine from machine learning. Inbenta allows its users in crafting custom conversational paths and flows with their dialog manager.
Moreover, these bots are brilliant as they can detect the need to send complicated conversations to humans. If they think that a customer wants to talk to a human server desperately, then they will connect to an appropriate support agent. It is also advised to create a customized avatar to make your bot to feel more humane.
The essence of digital marketing with AI bots to talk to
This is the digital era where every business are expected to dwell in the world of online companies. There are many competitions, and the urgent need to satisfy customers are getting stronger. With this, everyone is already using chatbots to enhance the customer service of their brand.
However, if you are interested in making your own AI bots to talk to, Hero bot is here to help and guide you on your creation. We will ensure to boost your sales fastly. For more information, visit our website by clicking this link.