The business world continues to be fiercer and more competitive. Technological developments continue to advance and drastically improve. Therefore, business owners have to learn to adopt these developments in order to improve their customer services and marketing strategies. This is to provide a large increase in profits as they get the attention of more customers. With this being said, the most prominent technological development being applied to business as of now is none other than the chatbot.
Chatbot is the most essential part of every businesses’ marketing automation. And just like an actual person, artificial intelligence is able to cater to customer’s inquiries and request, but with a relatively low cost. As long as designed correctly, AI can respond to any questions of as many as millions of customers. Additionally, bots can keep customers in a very interesting conversation. Moreover, it can deliver a personalized service to any customers, making customers feel pampered, therefore keeping their interest to your brand.
The development of machine learning has allured different innovators to encompass technology in their particular areas. One of these is developing chatbots. Bots might be the greatest thing to happen to the market yet. Because of its popularity, you might already be aware of its existence and its basic features. However, you still need to know first what AI is and how it works.
If you are not yet familiar about chatbot, then consider yourself in luck. In this article, we will discuss information and some facts that revolve around artificial intelligence.
What is a Chatbot?
Bots are artificial intelligence system programmed to interact with human users through a chat interface. Short for chat robot, a chatbot is a computer program that replicates social conversations. Necessarily, a chatbot tolerates a way of interaction among humans and machines. The communication occurs via written messages or voice as it is programmed to perform separately from a human operator.
Notably, chatbots come in two different aspects:
• Virtual Assistants
These chatbots will help you find the information you need. They will remind you to remember stuff and buy things. Consider Apple’s Siri, Amazon’s Alexa, Microsoft’s Cortana, and Google’s Assistant. These AI apps are power-driven by machine learning. They depend on artificial intelligence to discover and understand what you want.
• Messaging apps
Chat apps like Facebook Messenger, Kik, WeChat, and Slack are chatbots. These sorts of chatbots are only capable of cooperating with customers just by following pre-programmed systems. In addition, these apps mainly permit businesses and brands to be active online at all times. Moreover, chatbots will be providing customer support, for instance, instant responses, quick answers, even complaint resolution.
What you are currently seeing and experiencing by far is just the start of what is forecasted to be a billion-dollar worth industry in less than nine years. Several leading brands, including CNN, Sephora, Uber, National Geographic, Whole Foods, Starbucks, and Pizza Hut, have already integrated chatbots in their business.
How AI changes the digital marketing world
Still wondering about chatbots? Here in this article, we listed 12 facts that could help explain what an AI really is. Moreover, we will also discuss how it changes the digital marketing world.
1. Approximately 1.4 Billion People Are Using Chat Apps
According to Bi Intelligence, the best four messaging apps are more considerable compared to some of the top social networks. In addition, eMarketer recorded that more than 1.4 billion human consumers were using chat apps in 2016. Moreover, it is also reported that the percentage of mobile messaging apps users will increase by more than 25% of the world’s population in 2019.
2. The Community Are Ready to Communicate with Chatbots
In the opinion of (Human in the Machine) media and marketing services company Mindshare, 63 percent of the population would be concerned with bots. Moreover, a study performed by myclever Agency discovered that they would make use of chatbots to attain “quick emergency answers.”
3. Consumers Aim to Reach Retailers via Chat
According to a study, 29 percent of the population prefer to use online messaging and chat apps to reach retailers in creating a purchase choice. It only signifies that people are even possible to contact a retailer through phone or by using a chatbot. It is more likely to utilize a bot rather than sending emails to business retailers.
4. There Are Over 30,000 Facebook Chatbots Alone
Chatbots are starting to occupy several business sectors. In Marketing Automation, Facebook chatbots automate the whole thing from customer service to marketing and sales. This, therefore, improves businesses’ marketing strategies. However, it is challenging to acquire supervision on the sheer number of Facebook bots. There were over 30,000 AI on Facebook from September, and you won’t believe that millions of users have consumed those chatbot in 200 countries.
5. General Chatbot Conversations Mostly Begin With “Hi”
According to Dashbot.io, greetings like “Hi!” and “Hello!” are the two most well-liked ways to begin an exchange of discussion with a chatbot. Some simple messages which are integrated a question mark, “hey,” “help,” “yes,” and a thumbs up icon.
6. Consumers Are Position to Purchase Stuff through Chatbots
According to DigitasLBi, 37 percent of American users disclosed that they are eager to purchase products through a chatbot. Generally, purchasers would expend over $55 for every good. Moreover, if an AI is accessible, thirty-three percent of UK locals would pay money for necessary things such as clothes and food.
With chatbots, customers are provided with quicker and more responsive interactions, so customers do not have to wait longer in making orders. Moreover, some bots even allow customers to track deliveries of their purchases.
7. Consumers Won’t Put Up With Bad Chatbots
Chatbots have been all the rage. But, one lousy bot incident could cost you a lot of money. Being conscious of the do’s and don’ts of AI growth will help guarantee that your chatbot is useful and capable. In line with the DigitasLBi statement, seventy-three percent of American users assumed that they wouldn’t manage a business’s artificial intelligence behind a terrible experience. Additionally, sixty-one percent of consumers would notice it more annoying if a chatbot couldn’t answer trouble rather than a human.
8. Consumers Wish for Suggestions From Chatbots
Chatbots are sharper, receptive, and more constructive nowadays. Various bots propose an astonishingly authentic informal conversation practice. In which, it is intricated to find out whether the responder is a bot or a real human. Moreover, consumers are fascinated with suggestions for products from retail stores and other establishments.
9. Tell Whether a Bot is a Human or not
The lines among bot and human are only situated to develop unclear. 75 percent of consumers wanted to determine if they are chatting with a chatbot or human pretenders. Therefore, they should back their AI with a human agent to keep away from losing leads. The robotic and simulated kind of responses traced to sixty percent consumers that they were interrelating with a bot. The human-level language ability of these chatbots will be impossible to differentiate from an actual person in a blind test.
10. Exciting Conversations with Chatbots in the Future
Chatbots for business will change in the next few years so you should keep a close eye on them. Thus, we need to initiate knowledge on how to correspond more successfully, particularly with our customers. By 2029, people will hardly identify bots from humans. A ton of major companies like Microsoft, Apple, and other top yielding businesses has been spending in this technology for years at the moment. Consequently, we can presume that these businesses will keep on investing additional money on the improvement of artificial intelligence.
11. Chinese Consumers are Fond of Using Chatbots
In recent times, there has been enough conversation in the area of chatbots. Also, evidently, there is a need among us to witness chat robots do some great and impressive things. Fifty-eight percent of Chinese consumers choose to interact with brands employing social media channels. In addition to this, according to Engadget, Xiaoice is an unreasonably much-known chatbot in China. It has been increasing its influence from China to the entire world. The average discussion span is twenty-three conversations per session (CPS). Sooner or later, AI will also be accessible in the US and other countries as well.
12. Chatbots Can Help People to Solve Their Problem
Chatbots are interactive programs that speak to you and respond to the request, just like a genuine person. They are serving brands and businesses by way of customer service. Most of the digital companies are using bots to respond to questions, give information, book appointments, and even making purchases. Additionally, consumers appreciate responsiveness and ease of use, mainly in artificial intelligence.
Stay connected with us!
You have perhaps heard this before: Bots are the future. Nevertheless, Chatbots are here to stay, love them, or hate them. Are you still questioning how chatbots can help you? We know the answer!
You may be a businessman/woman trying to take your business up a notch. Also, you can be a beginner looking for ways to drive your business, the chatbot is a heaven-sent answer for your needs. Chatbots are sure to provide significant benefits to your business. Moreover, increased lead generation, better customer interaction, and increased conversion. However, you might be wondering how should you start creating your own bot. Worry no more, for Herobot is a haven of massive pre-designed bot templates for most type of business. Start your business AI venture now and see the benefits.