12 Interesting Facts about Chatbot

Know these 12 Interesting Facts about Chatbot

Chatbot

The business world continues to be fiercer and more competitive. Technological developments continue to advance and drastically improve. Therefore, business owners have to learn to adopt these technological developments in order to improve their customer services and marketing strategies – therefore, this will lead to an increase in profits. And with this being said, the most prominent technological development being applied to business as of now is none other than the chatbot.

Chatbots are the most essential part of every businesses’ marketing automation. And just like an actual person, chatbots are able to cater to customer’s inquiries and request, but with a relatively low cost. As long as designed correctly, chatbots can respond to any questions of as many as millions of customers. Additionally, chatbots can keep customers in a very interesting conversation. Moreover, it can deliver a personalized service to any customers, making customers feel pampered, therefore keeping their interest to your brand.

The development of machine learning has allured different innovators to encompass technology in their particular areas. One of these is developing chatbots. Chatbots might be the greatest thing to happen to the market yet. You might have become aware of these terms and others like them progressively more pop crossways your screen. However, you still need to know first what chatbot is and how it works.

Is this your first time hearing about chatbots? Then consider yourself in luck. In this article, we will discuss information and some facts that revolve around chatbots.

What is a Chatbot?

Chatbot

A chatbot is an Artificial Intelligence system programmed that interacts with human users through a chat interface. Short for chat robot, a chatbot is a computer program that replicates social conversations. Necessarily, a chatbot tolerates a way of interaction among humans and machines. The communication occurs via written messages or voice as it is programmed to perform separately from a human operator.

Notably, chatbots come in two different aspects:

•    The chatbot can be Virtual Assistants

These chatbots will help you find the information you need. They will remind you to remember stuff and buy things. Consider Apple’s Siri, Amazon’s Alexa, Microsoft’s Cortana, and Google’s Assistant. These chatbots are power-driven by machine learning. They depend on artificial intelligence or AI to discover and understand what you want.

• Messaging apps

Messaging apps like Facebook Messenger, Kik, WeChat, and Slack are chatbots. These sorts of chatbots are only capable of cooperating with customers just by following pre-programmed systems. In addition, these apps mainly permit businesses and brands to be active online at all times. Moreover, chatbots will be providing customer support, for instance, instant responses, quick answers, even complaint resolution.

What you are currently seeing and experiencing by far is just the start of what is forecasted to be a billion-dollar worth industry in less than nine years. Several leading brands, including CNN, Sephora, Uber, National Geographic, Whole Foods, Starbucks, and Pizza Hut, have already integrated chatbots in their business.

Still wondering about chatbots? Here in this article, we listed 12 facts that could help explain what chatbot really is. Moreover, we will also discuss how it changes the digital technology world.

1. Approximately 1.4 Billion People Are Using Messaging Apps

According to Bi Intelligence, the best four messaging apps are more considerable compared to some of the top social networks. In addition, eMarketer recorded that more than 1.4 billion human consumers were using messaging apps in 2016. Moreover, it is also reported that the percentage of mobile messaging apps users will increase by more than 25% of the world’s population in 2019.

2. The Community Are Ready to Communicate with Chatbots

In the opinion of (Human in the Machine) media and marketing services company Mindshare, 63 percent of the population would be concerned. However, a study performed by myclever Agency discovered that they would make use of chatbots to attain “quick emergency answers.”

3. Consumers Aim to Reach Retailers via Chat

According to a study, 29 percent of the population prefer to use online chat and messaging apps to reach retailers in creating a purchase choice. It only signifies that people are even possible to contact a retailer through phone or by using a chatbot. It is more likely to utilize a chatbot rather than sending emails to business retailers.

4. There Are Over 30,000 Facebook Chatbots Alone

Chatbots are starting to occupy several business sectors. In Marketing Automation, Facebook chatbots automate the whole thing from customer service to marketing and sales. This, therefore, improves businesses’ marketing strategies. However, it is challenging to acquire supervision on the sheer number of facebook chatbots. There were over 30,000 chatbots on Facebook from September, and you won’t believe that millions of users have consumed those chatbots in 200 countries.

5. General Chatbot Conversations Always Begin With “Hi”

According to Dashbot.io, greetings like “Hi!” and “Hello!” are the two most well-liked ways to begin an exchange of discussion with a chatbot. Some simple messages which are integrated a question mark, “hey,” “help,” “yes,” and a thumbs up icon.

6. Consumers Are Position to Purchase Stuff through Chatbots

According to DigitasLBi, thirty-seven percent of American users disclosed that they are eager to purchase products through a chatbot. Generally, purchasers would expend over $55 for every good. Moreover, if a chatbot were accessible, thirty-three percent of UK locals would pay money for necessary things such as clothes and food.

With chatbots, customers are provided with quicker and more responsive interactions, so customers do not have to wait longer in making orders. Moreover, some chatbots even allow customers to track deliveries of their purchases.

7. Consumers Won’t Put Up With Bad Chatbots

Chatbots have been all the rage. But, one lousy chatbot incident could cost you a lot of money.  Being conscious of the do’s and don’ts of Chatbot growth will help guarantee that your chatbot is useful and capable. In line with the DigitasLBi statement, seventy-three percent of American users assumed that they wouldn’t manage a business’s chatbot behind a terrible experience. Additionally, sixty-one percent of consumers would notice it more annoying if a chatbot couldn’t answer trouble vs. a human.

8. Consumers Wish for Suggestions From Chatbots

Chatbots are sharper, receptive, and more constructive nowadays. Various chatbots propose an astonishingly authentic informal conversation practice, in which it’s intricated to find out whether the responder is a bot or a real human. Moreover, consumers are fascinated with suggestions for products from retail stores and other establishments.

9. Tell Whether a Bot is a Human or not

The lines among bot and human are only situated to develop unclearly. Seventy-Five percent of consumers wanted to determine if they are chatting with a chatbot or human pretenders. Therefore, they should back their chatbot with a human agent to keep away from losing leads. The robotic and simulated kind of responses traced to sixty percent consumers that they were interrelating with a chatbot. The human-level language ability of these chatbots will be impossible to differentiate from an actual person in a blind test.

10. Exciting Conversations with Chatbots in the Future

Chatbots for business will change in the next few years so you should keep a close eye on them. Thus, we need to initiate knowledge on how to correspond more successfully, particularly with our customers. By 2029, people will hardly identify chatbots from humans. A ton of major companies like Microsoft, Apple, and other top yielding businesses has been spending in this technology for years at the moment. Consequently, we can presume that these businesses will keep on investing additional money on the improvement of Chatbots.

11. Chinese Consumers are Fond of Using Chatbots

In recent times, there has been enough conversation in the area of chatbots. And, evidently, there is a need amongst us to witness chatbots do some great and impressive things. Fifty-eight percent of Chinese consumers choose to interact with brands employing social media channels. In addition to this, according to Engadget, Xiaoice is an unreasonably much-known chatbot in China. It has been increasing its influence from China to the entire world. The average discussion span is twenty-three conversations per session (CPS). Sooner or later, chatbots will also be accessible in the US and other countries as well.

12. Chatbots Can Help People to Solve Their Problem

The ChatBots are interactive programs that speak to you and respond to the request, just like a genuine person. They are serving brands and businesses by way of customer service. Most of the digital companies are using bots to respond to questions, give information, book appointments, and even making purchases. Additionally, consumers appreciate responsiveness and ease of use, mainly in chatbots.

Chatbot

You have perhaps heard this before: Bots are the future. Nevertheless, Chatbots are here to stay, love them, or hate them. Are you still questioning how chatbots can help you? We know the answer!

If you are a businessman/woman trying to take your business up a notch, or even a starter looking for ways to drive your business, the chatbot is a heaven-sent answer for your needs. Chatbots are sure to provide significant benefits to your business. Increased lead generation, better customer interaction, and increased conversions, just to name a few. And, how shall you start creating your own chatbot, you might say? Worry no more, for Herobot is a haven of massive pre-designed bot templates for most type of business. Start your business chatbot venture now and see the benefits.

Facebook engagement

The Real Reason why Facebook Engagement for Businesses Declined

Facebook Engagement for Businesses

For the recent past years, almost all of the business owners have depended on Facebook engagement to drive their businesses for excellent customer engagement. Facebook provides ease in reaching out to several users out there. And because of this, Facebook has entered the business world like a magic wand, an instrument that assists business owners and even publishers in skyrocketing to success.

However, recent statistics have shown that this magic wand is not as powerful as it was before when it comes to customer engagement. The truth is that the figures have fallen significantly. The average amount of engagement drops down from 340 to 264, within just the first half of the year 2017.

As of for last year until earlier of this year, the biggest challenge for all business marketers is:

“How can we be able to capture more Facebook engagement for our business?”

In this article, we look forward to assisting you to see the answers with information we gathered based on several studies made.

We will dive a little deeper into the flagship of all social networks: The Facebook. Therefore, we shall see what intuitions we could acquire to assist businesses, most especially yours.

Plummet in Facebook Engagement

Facebook engagement

If you are using Facebook incorrectly, your magic wand has more likely become like an ordinary stick.

Yes, the magic is fading.

How, you ask?

Steve Rayson, the director of BuzzSumo, has analyzed and gathered data over 880 million posts added by publishers and businesses on Facebook for the year of 2017.

In the said study, Rayson has discovered that the average amount of Facebook engagement (likes and shares) that are associated with targeted content has dropped over 20% since January of 2017 alone. Moreover, certain types of contents are dropping harder than others.

Factors of declining Facebook engagement

Facebook Engagement for Businesses

Reasons behind the Facebook engagement are debatable. Others may assume that business publishers are spending less on promotions like these, but the truth is the turnaround is actually true.

Facebook engagement’s marketing strategy key focuses on offering value. According to Mari Smith, a goal should teach the audience something useful, relates to them, and finds same activities and hobbies where you are an expert, and can do it in a very enjoyable way.

New potential connections through Facebook aren’t coming as frequently as before in the last few years, and because of engagement lacking, paid promotions aren’t properly rewarded. According to research, within 42 to 52 percent, organic feedbacks were declined.

More reasons…

On one statistical data report, feeds averagely hold 1,500 different stories, and the available content in Facebook is also soaring in numbers.

An algorithm that affects the contents of what was displayed for users was also adjusted by Facebook.

The truth is, the Chicago Tribune also encounters trouble in engaging with their readers. They claimed that algorithm changes were the cause of their one-third posts not surfacing.

If one publisher gets more engagement in his Facebook posts, then you will be highly favored by the algorithm, and results will increase your reach. Increasing your engagement also means that you can spend fewer ad dollars to reach all your audience.

It is important to think why your engagement is declined; one of many factors is because of the increased competition in the platform, Facebook algorithm, and new set quality bar.

Users appreciate and feel grateful, and expect a higher standard in a company’s content when you have a unique engagement. Even if you post only one content every day or every week, you can reach you’re desired targeted engagements when you make high-quality content.

Even with many competitors on Facebook, if you try harder and do better, you can achieve your goals, and in time, your content will boom in popularity.

Major Refusal in Facebook Engagement

Not so long ago, image and link posts became the core foundation for Facebook success in the field of visual content marketing. People were more engaged to learn and click a wide variety of topics because; images were shown often fiction and drew the attention of viewers.

Today, links and photos aren’t drawing much attention; ranking from the fastest, images are on the top of the losing ground.

The fact that Facebook engagements algorithm has an effect on the kind of content shown, it is considered partly responsible for the declines observed since January. On the other hand, average engagements in July and August 2016 are 480 shifting to 340 from April to June 2017. This could indicate that there is more going on to the problems they are facing.

Unicorn Ruler: Video

In contrast with the other forms, video contents are soaring high. Video posts highly increased up to 10 percent comparing to other areas that attempt to publish and was declined.

Average numbers of engagements with videos are also remarkably higher compare to other categories. Last May 2017, its lowest point was recorded but still manages to reach 525 engagements.

It isn’t really a surprise, though. Facebook has put a lot of efforts in improving their videos, and plans perfectly their marketing strategy to become more efficient and provides user’s desires and necessity. This includes the birth of Facebook Live video feeds, where users are really happy with it.

According to BuzzSumo, brands and publishers mostly don’t use video as much as they could because at present it only represents 10 percent of the 880 million total posts.

Graphics on most viral Facebook post highlights the power of videos on social media, out of the top twenty posts, seventeen features this format.

Music videos are being featured frequently, including emotional, inspirational, and cute animal videos. Hack videos about practical and food-related content are also in the first entries on the list.

Fail to notice the importance of video options is like avoiding and ignoring a magical wand standing and waiting in the center of a beautiful room. In this case scenario, this magical wand is considered as the key to success.

Stern Rivalry

The birth of Facebook and other social media sites, in general, led to brands and publishers feel like they were pioneers in this field of marketing. While only a few decided to jump on this risk at the beginning of its popularity, the primary platform was already prepared for its first takers.

Facebook as a means of standard practice is the same as using a donkey to reach the top of the Grand Canyon; apparently, everybody is doing it.

Plus, the increase in paid Facebook advertisements made people newsfeeds busy.

What does it mean? This means that your natural connections are getting pushed around in the user’s newsfeed; also these posts may get to the bottom due to the great volume of posts that are being offered to a person.

Maybe, the paid ads were the answer, but maybe it’s the other way around. As previously stated, this is one strategy that brands (such as Facebook fake sites and pages) are using; you can say that you’re contending for partial ad space.

Insights of Facebook Ads Users

Moreover, a user doesn’t always feel happy about seeing the ads.

A recent study shows that 15.3 percent of correspondents didn’t notice there were ads in there, 38.5 percent of users were “indifferent” about the presence of ads but; a full of 30.2 percent found them as “irrelevant and annoying.”

Survey facts were presented in a positive approach. Twenty-six (26) percent of those people who clicked ads really did make a purchase. On the other hand, the uninterested and irritated users are worth paying attention too, seeing its statistical numbers; it may not be a good course to achieve more Facebook engagement numbers.

Developing Engagements

The first and major step to boost the level of engagement is to take a leap on the latest ride in a magical horse video.

Videos are getting a lot of heavy action on Facebook; the key is to become friendly with the type of content.

If not, you have to make sure that your contents provide your users with clear values. Better be sure that the heading of your content can draw people in.

Nowadays, if you want to have a positive impression and make users engaged in your platform you have to work your way harder and with passion; because Facebook today is packed with posts from different brands and publishers

Days of safe ship sailing are gone. You better established good images and links to secure your title. People opinionated posts can have a big impact on social media, especially if they can speak the thoughts they have in mind.

Take your time and have a good ride.

chatbots for business

Chatbots On-The-Go: 15 Companies Who Uses Chatbots for Business

Before, online marketing focuses more on apps. But as of today, a new player came into the scene – the chatbot. This AI software solemnly hit the stages of the technological revolution in businesses, specifically to chatbots for business and customer engagement.

Nowadays, people can easily do what they want in just a click. People can order food, shop clothes, schedule flights, get suggestions, receive the latest news, find music, play games and more, just as simple as 1, 2, 3!

We’re in the primitive stage of technological buildup. Still, there is the same perception that chatbots have: an ongoing growth to adaptability. Thus, such advancement is considered the future of marketing and customer service and support. So, here are the 15 companies who currently use chatbots for their business and customer engagement.

Companies who use chatbots for business and customer engagement

Here are the 15 companies who currently use chatbots for their business and customer engagement:

1. Starbucks

chatbots for business

Who would’ve thought that ordering a hot Starbucks coffee can be convenient through a chatbot?

The Starbucks chatbot made its debut on the official Starbucks Barista app in early 2017. This allows users to prevent from long waiting and ordering lines through a message or voice approach.

Moreover, the company made all possible through the utilization of technology through mobile order and payment. The said app allows its customers to order desired drink or food, pay for their purchases. In addition, customers receive rewards depending on the number of times they visit the said coffee store. Then such rewards can be used to redeem items in the store. Hence, this only shows how convenient for its customers, especially to those who are in errands.

Also, for the most enticing part, the said bot app may increase engagement by knowing the customer’s particular order preferences. Thus, this will help loyal customers to patronize their products and services.

People can find the said chatbot via its official Starbucks app, which is available for iPhone, Android, and Windows.

2. Lyft

chatbots for business

If you are searching for an excellent transportation provider, Lyft is the best app for you!

Lyft is America’s best ride share app companion. What’s the catch? You may request for a joyride through a chat or voice command.

Additionally, it can be accessed through swiping in various platforms such as Facebook Messenger, Slack, and Alexa Skill (in Amazon Echo).

As for Messenger, users can request rides while on the go. They can click the car icon while chatting with your friends and immediately matches with local drivers. Besides, this enables users to know when the contacted driver is on its way, as well as its license plate number and actual driven car’s pictures.

3. Fandango

chatbots for business

Are you a movie enthusiast? Then, this might be a perfect match for you – introducing Fandango.

Fandango was built as an official Facebook F8 launch partner. They released their Messenger in May 2016. This bot allows users to watch several trending movie trailers, releases, and local theaters without touching the app itself.

It is evidently effortless, efficient, and effective to use. How? It can be swiped through option cards to look over what movies are on trend around each audience’s place.

If you already discovered what movie you like to watch, then, this app is a hit! Users can have an easy plan on where the nearest movie theater location is. If not interested in watching scheduled movies, you may also search for others through tapping “Showtimes.”

4. Spotify

chatbots for business
Woman holding up a Spotify icon isolated

Spotify released its first bot in Facebook Messenger. It authorizes user’s friends to know and share music straight in chats. It also includes different features such as search tools, music recommendations, and sharing functionality with a 30-second song preview.

In order to use the bot, users need to tap on the blue plus ( + ) icon in the left part of the Messenger’s text box. Afterward, tap the Spotify to open the bot. As the window pops up, an overlaid chat appears in which the chosen music to be shared can be found.

5. Whole Foods

chatbots for business

If you love to eat, then here’s a recipe generator for you – Whole Foods. This friendly chatbot of Whole Foods in Facebook Messenger provides recipes with nutritional values and instructions that are personalized based on every user’s responses.

Furthermore, users can either select or search for a specific recipe. Therefore, they can send a message in the site in diverse categories such as appetizers, gluten-free, or main dish.

6. Sephora

chatbots for business

If you’re looking for a make-up best friend, then Sephora is a fantastic partner.

Sephora launched their bot, which provides users to get numerous makeup tutorials. This digital personal assistant aims to help beauty and makeup lovers by giving product reviews and ratings when shopping beauty items in stores.

More of that, it is used in two platforms: Facebook and Kik. Facebook features a “Sephora Reservation Assistant” which gives makeover booking appointment services in Sephora stores; and a “Sephora Visual Artist” which give makeup shad suggestions. While Kik features makeup tips, reviews, how-to-videos, quizzes, emojis, and mobile site or Sephora site redirection.

7. Mastercard

chatbots for business

Looking for a reliable banking system, then Mastercard Facebook Messenger bot is here to serve you! This provides Mastercard holders to check on their account transactions. These bank transaction features the review of account information, a listing of purchase history, monitoring of spend levels, provide Mastercard benefits, assistance with financial literacy, and availability in Facebook Messenger.

Also, they enable Masterpass within chats and permits customers to purchase from Mastercard partners, namely FreshDirect, Subway, and Cheesecake Factory.

8. Staples

chatbots for business

If you’re looking for a retail company for your orders, then Staples chatbot is happy to serve you! Staples ensures customers to have an accessible service in an intelligent Easy System which answers common customer questions. It also provides tracking and return of orders with specific stocked items.

9. The Wall Street Journal

chatbots for business

Latest news and updates are on its way through The Wall Street Journal’s Messenger Chatbot. It is the first news service chatbot provider available on Facebook Messenger. It also gives the latest and trendiest news and other information.

10. Pizza Hut

chatbots for business

Instant pizza everyone? Get yourselves ready with the astounding Pizza Hut bot in Messenger. This chatbot includes the option to choose the pizza size, dough, and flavor; to select the payment method; to send the location, and to get notified with the order process.

11. Hipmunk

chatbots for business

Hipmunk enables people to find travel deals, book flights, hotels, rental cars, and packages. It is user-friendly with a personalized conversation language and informal experience with a virtual travel agent.

12. NatGeo Genius

chatbots for business

NatGeo Genius Messenger bot originated in promoting the National Geographic’s TV show “Genius.”  This allows the users to converse from the featured Genius’ voice. This creates a conversational human experience like other chatbots.

13. Watson Assistant

chatbots for business

Watson assistant is one of the most remarkable chatbots on the market. It is an AI-powered chatbot developed by IBM. Watson assistant is able to understand users’ call logs or historical chats, forward users to human representatives, and find answers in your knowledge base. Moreover, Watson assistant can ask users for more clarification.

14. TechCrunch

chatbots for business

Techcrunch is an online publisher, dedicated to reviewing and profiling new internet companies and products. It also reports on venture capital funding, silicon valley, startups, and businesses of technology.

TechCrunch is another excellent example which utilizes chatbots for their business. With their chatbot, you can receive appropriate and latest contents whenever you want. In addition, you can select the number of times you wish to receive fresh contents, as well as the kind of content you wish to receive.

The amazing feature of TechCrunch’s chatbot is that it makes your interaction personalized, as it tracks the articles you read and sends you contents based on your preference. Also, you can tell the chatbot of what type of news you are interested in.

There is a vast ocean of online content for any person to read. That’s why TechCrunch chatbot customizes and personalizes what content you receive, also making you able to dictate the sending frequency. With their chatbot, TechCrunch enjoys positive effects and drives more traffic to their website.

15. BabyCenter UK

chatbots for business

BabyCenter UK is a part of the Johnson & Johnson group of companies. It is a trusted childcare and pregnancy resource in the UK.

With BabyCenter UK’s chatbot, you will be asked regarding information about your child. Also, you will be asked for the challenges you are currently facing regarding childcare. The chatbot will then send targeted content and personalized advice for solving your problems.

Chatbot provider to help build your own chatbot

If you are looking for the best chatbots who can help you reach optimum success, then choose the most trusted companion for your business – Herobot. Here at Herobot, we deeply value business and customer relationship. Moreover, this new AI technology benefit will ensure individuals meet their goals, as well as business. Choose the best technological solution of the future. So what are you waiting for? Together, we will create chatbots for business which are best suited for you. For more engaging and interesting updates, you may visit us at https://herobot.app.